At a Glance
- Tasks: Lead the evolution of brand guidance and integrate innovative methodologies for impactful solutions.
- Company: Join Kantar, a global leader in AI-native marketing data and analytics.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team driving innovation in brand strategy.
- Why this job: Shape the future of brand measurement with cutting-edge technology and insights.
- Qualifications: Expertise in market research, analytics, and collaboration across teams.
The predicted salary is between 80000 - 98000 £ per year.
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine meaningful attitudinal data, behavioural insights and advanced analytics to help organisations build stronger brands and grow. Our people bring expertise across research, data science, AI, technology and consulting, working together to shape the future of marketing and innovation.
This is a global leadership role at the centre of how Kantar evolves its Brand Guidance offer. You will shape how our intellectual property (IP), methodologies and analytical approaches translate into high-impact, scalable solutions used by clients around the world. You will connect research expertise with product thinking and commercial outcomes—ensuring our methodologies are not only robust, but also usable, differentiated and valuable. Working across product, data science, technology and client teams, you will play a key role in modernising brand measurement, including integrating new data sources and AI-enabled approaches.
Job goals
- Shape and evolve Brand Guidance IP so it delivers clear commercial value and competitive differentiation
- Ensure research methodologies are embedded into scalable, product-led and technology-enabled solutions
- Improve the effectiveness of brand measurement by identifying gaps and enhancing how insights are generated and used
- Partner with product and commercial leaders to translate IP into market-ready offers and client value propositions
- Lead research-on-research initiatives to test, validate and strengthen methodologies and frameworks
- Influence how AI, data and analytics are integrated into brand guidance to improve quality, speed and relevance
- Build strong connections across global teams to ensure consistent application and continuous improvement of IP
Role responsibilities
- IP, Product & Commercial Integration
- Shape the evolution of Brand Guidance IP, ensuring it supports product development and commercial growth
- Work closely with product and technology teams to embed methodologies into scalable, repeatable solutions
- Contribute to defining how IP is positioned, packaged and taken to market
- Research & Analytical Leadership
- Guide end-to-end research design, from measurement frameworks to analytical approach
- Ensure the right methodologies are applied to answer real business questions
- Provide expertise across advanced analytics and brand measurement techniques
- Innovation & Continuous Improvement
- Identify where methodologies are not delivering expected insight or impact and improve them
- Lead initiatives to test new approaches, including AI-enabled and alternative data-driven methods
- Ensure IP evolves through real-world application, learning and refinement
- Synthesis & Problem Solving
- Translate complex research, data and business inputs into clear, actionable solutions
- Connect methodological detail with broader strategic and commercial implications
- Identify opportunities to strengthen IP and extend its application
- Collaboration & Influence
- Work across product, data science, AI and client teams to align on methodology and application
- Encourage adoption of improved approaches across global teams
- Provide clear guidance that helps teams apply methodologies consistently and effectively
- Thought Leadership & Communication
- Articulate how Kantar’s brand methodologies work and why they matter
- Support development of internal and external narratives that demonstrate impact and innovation
- Represent Kantar’s thinking in brand measurement, research and marketing effectiveness
Ideal skills
- Deep expertise in market research, brand tracking and measurement, with strong analytical capability
- Experience working at the intersection of research, product and commercial teams
- Ability to translate complex methodologies into simple, practical solutions
- Strong problem-solving and diagnostic skills, with a focus on improving outcomes
- Curious mindset with interest in new methods, data sources and AI-driven approaches
Director IP & Innovation - Brand Guidance in London employer: Kantar
Kantar is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a global leader in marketing data and analytics, employees benefit from a culture that prioritises professional growth, with ample opportunities to engage in cutting-edge projects at the intersection of research, technology, and commercial strategy. Located in a vibrant hub for creativity and business, Kantar provides a unique platform for individuals to shape the future of brand guidance while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Director IP & Innovation - Brand Guidance in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kantar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kantar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kantar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kantar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director IP & Innovation - Brand Guidance in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kantar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kantar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kantar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kantar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kantar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kantar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
