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- Tasks: Lead the strategic development of innovative brand solutions and collaborate with teams to meet client needs.
- Company: Kantar is a global leader in data, insights, and consulting, helping organisations succeed through human understanding.
- Benefits: Enjoy a competitive salary, flexible working options, and a supportive environment focused on mental well-being.
- Why this job: Join a dynamic team that values creativity and collaboration while making a real impact in the industry.
- Qualifications: Experience in client management, strong analytical skills, and a deep understanding of brand strategies required.
- Other info: This role offers the chance to influence at senior levels and drive growth in a leading company.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Global Solutions Development, Brand Guidance – Senior Director
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Global Solutions Development, Brand Guidance – Senior Director
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We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
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Job Details
Job Title
Global Solutions Development, Brand Guidance – Senior Director (Skale 80 / 90)
Role Overview
Leads the strategic development of the Brand Guidance portfolio of solutions, driving the growth of Brand Guidance through a strong understanding of client needs and translating that into cutting-edge ideas, methodologies and solutions.
Clients would say: I love working with you because….
You have a fantastic grasp of my challenges and use your research and brand expertise to develop products and solutions that meet my needs and are better than anything else in the industry.
Kantar colleagues would say: I love working with you because….
You are a genuine expert who works collaboratively with me and many other teams to get things done. You inspire me to offer the latest and best solutions to my clients and make it easy for me to explain the benefits of these solutions to my clients.
Role Description
Are you a visionary leader who can work at pace with multiple stakeholders? We are seeking an exceptional individual who has deep understanding of client challenges, and is willing to spend time with clients and our client service teams to stay on top of emerging challenges and opportunities. You will combine this with deep research and brand expertise to help Kantar better meet client needs through the development and future proofing of our Brand Guidance offer.
Reporting to the global solution leader for Brand Guidance you will partner closely with the Brand Guidance R&D and Marketing Science team to embed Kantar IP and our latest thinking into our solutions. You will hand over a development brief and spec to the Product Development team so they can manage the tech and operational build. In this pivotal role, you will have a team of three who you will manage and who will work closely with on different parts of the Band Guidance portfolio.
You will excel in connecting and collaborating across the Kantar organisation, instrumental in influencing at senior levels internally and externally. You will be a simple but powerful communicator who can translate complex concepts and break them down so that our teams get the most out of our solutions and can deliver with impact for our clients. You will work closely with the global marketing and activation team on this.
As a senior leader, you will be commercially minded. You will be concerned with ensuring our Brand Guidance solution area continues to be the growth engine of the Kantar business. To this end you will have a great understanding of what competitors are doing. You will be financially literate and able to use, or willing to learn to use, KBI to stay across the financial performance of different products within the Brand Guidance portfolio. You know that ultimately delivering value for clients has to lead to value for Kantar.
Role Requirements & Capabilities
Know Your Specialism
- Personal mastery and a comprehensive understanding of Kantar methodologies and philosophy, in particular, in brand equity and Brand Guidance.
- Can relate Kantar perspectives to industry-wide topics (e.g. Ehrenberg-Bass, Behavioural Economics) to offer a well informed and intelligent point of view on how to build great brands
- Strong research design and analytical skills; able to translate brand expertise into research inputs and outputs
- Exposure to different markets, preferably experience that covers developed & developing markets
Client Leadership
- Experience of client account management (at director or experienced manager level)
- The ability to clearly define a client’s core business question & adopt a consultative approach to empathetically support clients in solving their business issues
- Able to make a difference in client conversations
Commercial Leadership
- Drives commercial opportunity across Kantar by spotting opportunities to develop and improve our offer
- A proven contributor to winning and retaining client work; contributes occasionally to critical proposal development and pitches.
People Leadership
- Experience directing complex projects with multi-stakeholders, multiple markets, and a complex matrixed team
- The ability to work within a global cross-functional team and occasionally external partners to drive success
- A bold self-starter attitude, comfortable working in small, flexible, and often remote / virtual teams
- Has a network across Kantar (or the ability to build a network) that they can leverage to get things done
- A confident and succinct communicator, this role requires interaction with senior stakeholders across Kantar
- Must be willing to challenge and to defend your position if required!
Offer Leadership
- Stays on top of the competitive picture; understands competitor solutions and their respective strengths and weaknesses. Makes sure this is communicated to our teams in partnership with the activation team.
- Fully conversant in the Brand Analytics offer and able to seamlessly connect it into the broader Brand Guidance solution set
- Ideally neuroscience savvy and a decent understanding of statistical and analytic techniques in research solutions
Location
London, South Bank CentralUnited Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
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Global Solutions Development, Brand Guidance - Senior Director employer: KANTAR
Contact Detail:
KANTAR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Solutions Development, Brand Guidance - Senior Director
✨Tip Number 1
Network with current and former employees of Kantar to gain insights into the company culture and expectations for the Senior Director role. This can help you tailor your approach and demonstrate your understanding of their values during discussions.
✨Tip Number 2
Stay updated on the latest trends in brand guidance and market research. Being able to discuss recent developments or case studies in your conversations will showcase your expertise and passion for the field.
✨Tip Number 3
Prepare to articulate how your previous experiences align with Kantar's goals, particularly in driving commercial opportunities and client leadership. Use specific examples that highlight your ability to lead teams and influence stakeholders.
✨Tip Number 4
Familiarise yourself with Kantar's methodologies and philosophies, especially around brand equity. This knowledge will not only help you in interviews but also demonstrate your commitment to understanding their unique approach.
We think you need these skills to ace Global Solutions Development, Brand Guidance - Senior Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Director position. Tailor your application to highlight how your experience aligns with Kantar's needs, especially in brand guidance and client leadership.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience, particularly in strategic development and client management. Use quantifiable achievements to demonstrate your impact in previous roles, and ensure it reflects your leadership capabilities.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and Kantar's mission. Highlight specific examples of how you've successfully led teams and developed innovative solutions in the past. Make it personal and engaging to stand out.
Prepare for Potential Questions: Anticipate questions that may arise during the interview process, particularly around your understanding of brand equity and your approach to client challenges. Prepare thoughtful responses that demonstrate your expertise and strategic thinking.
How to prepare for a job interview at KANTAR
✨Understand Kantar's Methodologies
Before the interview, make sure you have a solid grasp of Kantar's methodologies and philosophies, especially in brand equity and Brand Guidance. This will help you articulate how your expertise aligns with their approach and demonstrate your commitment to their values.
✨Showcase Client Leadership Skills
Prepare examples that highlight your experience in client account management. Be ready to discuss how you've defined core business questions for clients and adopted a consultative approach to solve their issues. This will show your ability to empathise and lead effectively.
✨Demonstrate Commercial Acumen
Familiarise yourself with Kantar's competitive landscape and be prepared to discuss how you can drive commercial opportunities. Highlight any past experiences where you've contributed to winning or retaining client work, as this will showcase your value to the organisation.
✨Communicate Clearly and Confidently
As a senior leader, your communication skills are crucial. Practice breaking down complex concepts into simple terms. Be confident in defending your ideas and ensure you can engage effectively with senior stakeholders during the interview.
