At a Glance
- Tasks: Lead impactful marketing projects and turn data into actionable insights.
- Company: Join Kantar, a leader in marketing science and effectiveness.
- Benefits: Enjoy hybrid working, competitive salary, and professional growth opportunities.
- Other info: Dynamic team environment with opportunities for career advancement.
- Why this job: Shape marketing performance and make a real difference for clients.
- Qualifications: Proven experience in Marketing Mix Modelling and strong client management skills.
The predicted salary is between 80000 - 100000 £ per year.
Kantar is seeking an experienced Marketing Mix Modelling (MMM) practitioner to join their Marketing Science & Effectiveness team in London or Warwick. This role involves leading high-impact client programmes and applying expertise to shape marketing performance measurement.
Candidates will take ownership of MMM projects, defining analytical approaches, and converting outputs into actionable insights. Strong experience with media data, client management skills, and the ability to translate complex results into clear recommendations are essential.
Hybrid working pattern available.
Director, Marketing Mix Modelling & Impact employer: Kantar
Kantar is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and creativity are highly valued. With a strong focus on employee growth, Kantar offers numerous opportunities for professional development and advancement within the Marketing Science & Effectiveness team. Located in vibrant London or Warwick, employees benefit from a hybrid working model that promotes work-life balance while engaging in impactful projects that shape the future of marketing performance measurement.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing Mix Modelling & Impact
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kantar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kantar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kantar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kantar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing Mix Modelling & Impact
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kantar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kantar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kantar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kantar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kantar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kantar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
