At a Glance
- Tasks: Lead a team to execute brand lift studies and optimise media campaigns on Reddit.
- Company: Join a dynamic team at Reddit, a leading media platform for advertisers.
- Benefits: Flexible working hours, competitive pay, and opportunities for professional growth.
- Why this job: Make an impact in the advertising world while mentoring and leading a talented team.
- Qualifications: 2+ years in advertising research and 1+ year in people management required.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Job Location: London, UK – ideally able to work in-office 1x per week
Job Terms: Fixed Term Contract, 30 hours per week
Work Authorization: This role does not support work visa sponsorship now or in the future.
About the team
Our Associate Measurement Lead (AML) team are experts in understanding how to help advertisers succeed on Reddit’s media platform. They support our partners at Reddit by optimizing media campaigns, identifying target audiences, and measuring the impact of marketing efforts on Reddit. A Manager (or Program Lead) on this team is responsible for leading a reduced study volume while managing ~5 AMLs (or project analysts) on the team.
About the role
The AML Program Lead is responsible for servicing the Reddit account through the development of high-quality work, leading the onboarding and training of all team members, and managing up to 5 AMLs to ensure they meet their own goals. In this role, they will build skills and expertise as a research partner to our clients as well as mentorship skills to more junior team members. This person will also have opportunities to support strategic conversations among internal and external leadership teams. This person will have strong communication and organization skills, previous mentorship experience, close attention to detail, and proactively seeks to identify and implement process changes to constantly work smarter and more efficient.
Primary Responsibilities:
- Execute brand lift studies from start to finish on the Reddit platform by leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.
- Oversee up to 5 AMLs and ensure team members meet their AML Program goals by maintaining accurate data tracking, performing quality checks to ensure accuracy across project work, cross project work, regularly providing feedback from team members and stakeholders to identify areas for growth, and taking action to enhance program efficiency.
- Create onboarding plans and supporting materials to fully onboard new hires, such as trainings on study methodology to guiding team members on how to effectively present Brand Lift results to clients with actionable recommendations that are tied to research objectives.
- Develop expertise in key advertiser verticals and pilot new research solutions for our main client as needed.
- Lead weekly internal meetings to cascade account updates, share learnings, and highlight new product/process changes that impact day-to-day work.
- Exhibit critical thinking to drive process improvements and address issues proactively alongside Kantar/Reddit leadership teams to constantly improve our client relationship.
- Closely partner with the AML Program Manager and North America Program Leads to identify knowledge gaps across team members, align on program needs, help escalate cross-functional feedback, and support the growth of our program YOY.
- Foster a positive work environment by recognizing team achievements, encouraging open communication, and promoting engagement.
Essential Knowledge & Experience:
- 2+ years advertising research / measurement experience with knowledge of experimentation and brand lift methodologies.
- 1+ years of people management or at least 6 months of experience in the AML program.
- 1+ years of client facing experience and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.
- Exceptional written and oral communication skills – you’re articulate and engaging, a data-driven storyteller that’s passionate about measurement to inspire and drive action using logical reasoning.
- Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred.
- Natural curiosity, can-do attitude, and a track record of taking initiative to drive lasting change.
- Ability to handle tricky conversations with clients in a productive way that demonstrates your commitment to being a long-term partner and ability to navigate delicate situations, such as sharing constructive feedback.
- Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.
- Proficient computer skills in Microsoft office and Google Suite tools.
- Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools).
Manager Measurement Lead in City of London employer: KANTAR
Contact Detail:
KANTAR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Measurement Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Manager Measurement Lead role. You never know who might have the inside scoop on an opening!
✨Tip Number 2
Prepare for those interviews by practising common questions related to advertising research and measurement. We recommend doing mock interviews with friends or using online resources to get comfortable talking about your experience and skills.
✨Tip Number 3
Showcase your expertise! When you get the chance to present your work or ideas, make it engaging. Use data storytelling techniques to highlight your achievements and how they relate to the role of a Manager Measurement Lead.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Manager Measurement Lead in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Manager Measurement Lead role. Highlight your experience in advertising research and people management, as well as any relevant skills that match the job description. We want to see how you can bring value to our team!
Showcase Your Communication Skills: Since this role requires exceptional written and oral communication skills, don’t hold back! Use clear and engaging language in your application. We’re looking for someone who can tell a compelling story with data, so let your passion for measurement shine through.
Highlight Your Leadership Experience: If you've got experience managing teams or mentoring others, make sure to mention it! We value leadership skills highly, especially in guiding junior team members. Share specific examples of how you've fostered a positive work environment or driven process improvements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at KANTAR
✨Know Your Stuff
Make sure you brush up on advertising research and measurement methodologies, especially brand lift studies. Familiarise yourself with Reddit's platform and how it works for advertisers. This will show that you're not just interested in the role but also understand the nuances of the industry.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be ready to discuss your previous mentorship experiences. Prepare examples of how you've successfully led teams or projects, highlighting your ability to foster a positive work environment and drive team success.
✨Communicate Clearly
As a data-driven storyteller, practice articulating complex data insights in a simple and engaging way. Think about how you can present your past work or case studies that demonstrate your communication skills, especially in client-facing situations.
✨Be Proactive and Curious
Demonstrate your natural curiosity and can-do attitude by preparing questions about the team's current challenges and opportunities for improvement. Show that you're eager to take initiative and contribute to process enhancements right from the start.