Brand Lift & Measurement Program Lead — Manager

Job Location: London, UK – ideally able to work in-office 1x per week

Job Terms: Fixed Term Contract, 30 hours per week

Work Authorization: This role does not support work visa sponsorship now or in the future.

About the team

Our Associate Measurement Lead (AML) team are experts in understanding how to help advertisers succeed on Reddit’s media platform. They support our partners at Reddit by optimizing media campaigns, identifying target audiences, and measuring the impact of marketing efforts on Reddit. A Manager (or Program Lead) on this team is responsible for leading a reduced study volume while managing ~5 AMLs (or project analysts) on the team.

About the role

The AML Program Lead is responsible for servicing the Reddit account through the development of high-quality work, leading the onboarding and training of all team members, and managing up to 5 AMLs to ensure they meet their own goals. In this role, they will build skills and expertise as a research partner to our clients as well as mentorship skills to more junior team members. This person will also have opportunities to support strategic conversations among internal and external leadership teams. This person will have strong communication and organization skills, previous mentorship experience, close attention to detail, and proactively seeks to identify and implement process changes to constantly work smarter and more efficient.

Primary Responsibilities:

• Execute brand lift studies from start to finish on the Reddit platform by leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.
• Oversee up to 5 AMLs and ensure team members meet their AML Program goals by maintaining accurate data tracking, performing quality checks to ensure accuracy across project work, cross project work, regularly providing feedback from team members and stakeholders to identify areas for growth, and taking action to enhance program efficiency.
• Create onboarding plans and supporting materials to fully onboard new hires, such as trainings on study methodology to guiding team members on how to effectively present Brand Lift results to clients with actionable recommendations that are tied to research objectives.
• Develop expertise in key advertiser verticals and pilot new research solutions for our main client as needed.
• Lead weekly internal meetings to cascade account updates, share learnings, and highlight new product/process changes that impact day-to-day work.
• Exhibit critical thinking to drive process improvements and address issues proactively alongside Kantar/Reddit leadership teams to constantly improve our client relationship.
• Closely partner with the AML Program Manager and North America Program Leads to identify knowledge gaps across team members, align on program needs, help escalate cross-functional feedback, and support the growth of our program YOY.
• Foster a positive work environment by recognizing team achievements, encouraging open communication, and promoting engagement.

Qualifications:

• 2+ years advertising research / measurement experience with knowledge of experimentation and brand lift methodologies
• 1+ years of people management or at least 6 months of experience in the AML program
• 1+ years of client facing experience and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.
• Exceptional written and oral communication skills – you’re articulate and engaging, a data-driven storyteller that’s passionate about measurement to inspire and drive action using logical reasoning.
• Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred.
• Natural curiosity, can-do attitude, and a track record of taking initiative to drive lasting change.
• Ability to handle tricky conversations with clients in a productive way that demonstrates your commitment to being a long-term partner and ability to navigate delicate situations, such as sharing constructive feedback.
• Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.
• Proficient computer skills in Microsoft office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools).