At a Glance
- Tasks: Lead Marketing Mix Modelling engagements, translating data into actionable marketing recommendations.
- Company: Join the Marketing Science & Effectiveness team at a leading firm in Warwick or London.
- Benefits: Enjoy a hybrid working pattern with typically 2 days per week in the office.
- Other info: Candidates must have the right to work in the UK; no sponsorship available.
- Why this job: Take ownership of high-impact client programmes and shape marketing performance for leading brands.
- Qualifications: Strong experience in MMM programmes and ability to interpret complex analytical outputs.
The predicted salary is between 80000 - 100000 £ per year.
Location: Warwick, Olympus Avenue
We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team. This is an opportunity to take ownership of high-impact client programmes, applying your expertise to shape how leading brands measure and optimise marketing performance. You will act as the central driver of projects; defining analytical approach, shaping inputs into modelling, interpreting outputs, and translating these into clear, commercially relevant recommendations. Working closely with clients and collaborating with cross-functional teams across our global distributed delivery model, you will bridge data, modelling, and business context to ensure high-quality, impactful outcomes. This is a hands‑on role combining strong client partnership skills with analytical delivery, requiring a high degree of ownership and autonomy.
Job goals
- Lead MMM engagements end-to-end, owning delivery from data inputs through to insight generation and final client recommendations that drive client impact and commercial success.
- Own day‑to‑day client relationships, building trusted partnerships and translating business questions into clear analytical approaches and actionable marketing recommendations.
- Ensure modelling inputs and outputs are robust by reviewing, shaping, and challenging data, assumptions and results to support credible decision making.
- Define and refine media frameworks and channel structures to ensure modelling reflects marketing activity and enables meaningful, decision‑ready insights.
- Convert modelling outputs into commercially compelling ROI stories, including optimisation scenarios and budget allocation recommendations.
- Coordinate cross‑functional teams across a global distributed delivery model, ensuring alignment between data, modelling, and client priorities throughout delivery.
Ideal skills and experience
- Strong experience contributing to or leading MMM programmes or similar analytical projects, with the ability and readiness to take ownership of end‑to‑end delivery.
- Ability to interpret complex analytical outputs and communicate clear, commercially relevant recommendations that support marketing and investment decisions.
- Experience working with media and sales data, with the confidence to review, challenge, and shape inputs and outputs to ensure robust modelling outcomes.
- Strong client management skills, with experience building trusted relationships and delivering a high‑quality, effective client experience.
- Demonstrated ability to coordinate cross‑functional project‑based teams and manage multiple priorities in a fast‑paced distributed delivery environment.
- Strong understanding of marketing effectiveness and measurement, with experience across sectors such as FMCG, Retail, Financial Services or Media.
Additional information
Location: London or Warwick, with a hybrid working pattern (typically 2 days per week in the office). This role is delivered through a globally distributed delivery model. Candidates must have the right to work in the UK (no sponsorship available).
Director - MSE in Warwick employer: Kantar Group
This role is based in Warwick or London, offering a hybrid working model. The Marketing Science & Effectiveness team focuses on delivering impactful marketing insights for top brands, ensuring a dynamic and collaborative environment.
