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- Tasks: Lead a team to execute brand lift studies and optimise media campaigns on Reddit.
- Company: Join a dynamic team at Reddit, a leading media platform for advertisers.
- Benefits: Flexible hours, collaborative environment, and opportunities for professional growth.
- Why this job: Make an impact in the advertising world while developing your leadership skills.
- Qualifications: 2+ years in advertising research and strong communication skills required.
- Other info: Work in a supportive atmosphere that values teamwork and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Job Location: London, UK – ideally able to work in-office 1x per week
Job Terms: Fixed Term Contract, 30 hours per week
Work Authorization: This role does not support work visa sponsorship now or in the future.
About the team
Our Associate Measurement Lead (AML) team are experts in understanding how to help advertisers succeed on Reddit’s media platform. They support our partners at Reddit by optimizing media campaigns, identifying target audiences, and measuring the impact of marketing efforts on Reddit. A Manager (or Program Lead) on this team is responsible for leading a reduced study volume while managing ~ 5 AMLs (or project analysts) on the team.
About the role
The AML Program Lead is responsible for servicing the Reddit account through the development of high-quality work, leading the onboarding and training of all team members, and managing up to 5 AMLs to ensure they meet their own goals. In this role, they will build skills and expertise as a research partner to our clients as well as mentorship skills to more junior team members. This person will also have opportunities to support strategic conversations among internal and external leadership teams. This person will have strong communication and organization skills, previous mentorship experience, close attention to detail, and proactively seeks to identify and implement process changes to constantly work smarter and more efficiently.
Primary Responsibilities
- Execute brand lift studies from start to finish on the Reddit platform by leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.
- Oversee up to 5 AMLs and ensure team members meet their AML Program goals by maintaining accurate data tracking, performing quality checks to ensure accuracy across project work, regularly providing feedback from team members and stakeholders to identify areas for growth, and taking action to enhance program efficiency.
- Create onboarding plans and supporting materials to fully onboard new hires, such as trainings on study methodology to guiding team members on how to effectively present Brand Lift results to clients with actionable recommendations that are tied to research objectives.
- Develop expertise in key advertiser verticals and pilot new research solutions for our main client as needed.
- Lead weekly internal meetings to cascade account updates, share learnings, and highlight new product/process changes that impact day-to-day work.
- Exhibit critical thinking to drive process improvements and address issues proactively alongside Kantar/Reddit leadership teams to constantly improve our client relationship.
- Closely partner with the AML Program Manager and North America Program Leads to identify knowledge gaps across team members, align on program needs, help escrow cross-functional feedback, and support the growth of our program YOY.
- Foster a positive work environment by recognizing team achievements, encouraging open communication, and promoting engagement.
Qualifications
- 2+ years advertising research/measurement experience with knowledge of experimentation and brand lift methodologies.
- 1+ years of people management or at least 6 months of experience in the AML program.
- 1+ years of client facing experience and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.
- Exceptional written and oral communication skills – you’re articulate and engaging, a data-driven storyteller that’s passionate about measurement to inspire and drive action using logical reasoning.
- Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred.
- Ability to handle tricky conversations with clients in a productive way that demonstrates your commitment to being a long-term partner and ability to navigate delicate situations, such as sharing constructive feedback.
- Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.
- Proficient computer skills in Microsoft Office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management/cross tab and other proprietary tools).
Program Lead employer: Kantar Group
Contact Detail:
Kantar Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Program Lead
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Program Lead role and ask if they can refer you or share any insights about openings.
✨Tip Number 2
Prepare for interviews by practising common questions related to advertising research and team management. We recommend doing mock interviews with friends or using online resources to get comfortable with articulating your experience.
✨Tip Number 3
Showcase your skills in real-time! If you get the chance, present a case study or a project you've worked on that highlights your expertise in brand lift methodologies. This will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces who are eager to join our team!
We think you need these skills to ace Program Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Program Lead role. Highlight your experience in advertising research and people management, as well as any relevant skills that match the job description. We want to see how you can bring value to our team!
Showcase Your Communication Skills: Since this role requires exceptional written and oral communication skills, don’t hold back! Use clear and engaging language in your application. We’re looking for data-driven storytellers who can inspire action, so let your personality shine through.
Highlight Your Leadership Experience: If you've got experience managing teams or mentoring others, make sure to mention it! We value leadership skills highly, especially in a role where you'll be overseeing AMLs. Share specific examples of how you've helped others grow and succeed.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at Kantar Group
✨Know Your Stuff
Make sure you understand the ins and outs of advertising research and brand lift methodologies. Brush up on your knowledge about Reddit's media platform and how it operates. Being able to discuss specific examples of how you've applied these concepts in previous roles will show that you're not just familiar with the theory, but you can also put it into practice.
✨Showcase Your Leadership Skills
As a Program Lead, you'll be managing a team of AMLs. Prepare to discuss your previous mentorship experiences and how you've successfully led teams. Think of specific instances where you provided feedback or helped someone grow in their role. This will demonstrate your capability to foster a positive work environment and drive team success.
✨Communicate Clearly
Exceptional communication skills are key for this role. Practice articulating your thoughts clearly and concisely. You might want to prepare a few stories that highlight your ability to handle tricky client conversations or present data-driven insights effectively. Remember, storytelling is powerful, so make your points engaging!
✨Be Proactive About Process Improvements
The job requires a critical thinking approach to improve processes. Come prepared with ideas on how you could enhance efficiency within the team or the onboarding process. Showing that you can think ahead and identify areas for growth will set you apart as a candidate who is ready to contribute from day one.