At a Glance
- Tasks: Drive user acquisition for Kantar's market research panels across EMEA using innovative digital marketing strategies.
- Company: Join Kantar, a leading data and insights company with a focus on growth and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Embrace a culture of innovation and continuous learning in a fast-paced environment.
- Why this job: Make a real impact in digital marketing while working with a dynamic and supportive team.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for data-driven decision making.
The predicted salary is between 40000 - 50000 £ per year.
The role will be responsible for acquiring new users to Kantar's market research panels, which are essential for providing insights and feedback to our clients. You will have the opportunity to optimise the performance of different paid channels and drive growth in the EMEA region, which is a key market for our business. You will also have the chance to work with an inclusive and collaborative team that values innovation and data-driven decision making.
The Digital Marketing Performance Executive will oversee a variety of paid acquisition channels including affiliate marketing, paid search and paid social to drive new users into our market research panels across several markets in EMEA.
Responsibilities- Regional Strategy & Leadership
- Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market.
- Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets.
- Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.
- Campaign Management & Performance
- Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting.
- Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy.
- Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google).
- Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels.
- Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs.
- Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement.
- Continuously optimize digital channels and test new ones to improve conversion and response rates.
- Partnerships & Affiliates
- Manage and grow affiliate programs and direct partnerships.
- Identify, test, and scale new partnerships to ensure a high-performing media mix.
- Negotiate contracts and lead supplier selection processes.
- Budget & Forecasting
- Own and manage the acquisition marketing budget, including forecasting volumes and tracking performance against targets.
- Work with internal design teams to brief and review landing pages, banners, emails, and other creative assets.
- Identify and implement website and landing page optimizations to boost acquisition.
- Champion a culture of innovation, always seeking smarter, more efficient ways to drive performance and scale impact.
- Professional Experience & Expertise
- Strong understanding of online advertising platforms and marketing principles.
- Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels.
- Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint).
- Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights.
- Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.
- Analytical & Strategic Thinking
- Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance.
- Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving.
- Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions.
- Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels.
- Comfortable presenting to large groups both in person and virtually.
- Adept at working in geographically dispersed teams, fostering collaboration across regions.
- Holds a Bachelor's degree in Digital Marketing, Business, or a related field.
- Demonstrates a strong ability to learn quickly, adapt to new tools and environments, and continuously improve.
In order to underpin business growth, client impact, and employee satisfaction, there are three core behaviours that guide how employees work together and deliver impact:
- Growth Mindset
- Encouraging continuous learning, innovation, and putting ideas into practice to help the business succeed.
- Working proactively and intentionally with colleagues to drive positive client outcomes.
- Flourish
- Supporting others to grow and achieve their potential through respect, encouragement, and a great employee experience.
Kantar aspires to be the world's leading data, insights, and consulting company, helping clients understand people and inspire growth. Internally, this is captured in their brand promise: "Shape your brand future", which reflects their commitment to delivering meaningful insights and strategic guidance.
Senior Digital Performance Marketing Executive EMEA in London employer: Kantar Group
Kantar is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Digital Performance Marketing Executive to thrive. With a strong focus on employee growth and development, you will have access to continuous learning opportunities while working in a dynamic EMEA market. The inclusive work environment encourages creativity and data-driven decision-making, ensuring that your contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Performance Marketing Executive EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Tailor your responses to highlight your expertise in digital marketing and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Digital Performance Marketing Executive EMEA in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Performance Marketing Executive role. Highlight your experience with digital channels and any specific achievements that align with Kantar's goals in the EMEA region.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to mention your analytical capabilities. Share examples of how you've used data to drive marketing decisions and improve campaign performance in the past.
Be Creative and Innovative:Kantar values innovation, so let your creativity shine through in your application. Discuss any unique strategies or campaigns you've implemented that led to successful user acquisition or engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people and shows your enthusiasm for joining our team!
How to prepare for a job interview at Kantar Group
✨Know Your Channels
Make sure you brush up on your knowledge of various paid acquisition channels like affiliate marketing, paid search, and social media. Be ready to discuss how you've optimised these channels in the past and what strategies you would implement for Kantar's specific needs.
✨Data is Your Best Friend
Since this role heavily relies on data-driven decision making, come prepared with examples of how you've used analytics to improve campaign performance. Familiarise yourself with tools like Google Tag Manager and any experience you have with tracking frameworks will definitely give you an edge.
✨Show Your Collaborative Spirit
Kantar values teamwork, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Highlight how you’ve worked with product, engineering, or sales teams to achieve common goals, as this will resonate well with their inclusive culture.
✨Be a Problem Solver
Prepare to discuss challenges you've faced in previous roles and how you overcame them. Kantar is looking for someone who can think creatively and proactively solve problems, so showcasing your strategic thinking and adaptability will make a strong impression.
