At a Glance
- Tasks: Identify and develop new business opportunities in digital marketing and media.
- Company: Join Kantar, a leading brand shaping the future of marketing with AI and technology.
- Benefits: Work with iconic brands, competitive salary, and opportunities for personal growth.
- Other info: Be part of a dynamic team that values curiosity and innovation.
- Why this job: Make a real impact by influencing marketing strategies for top global brands.
- Qualifications: Proven experience in business development and strong networking skills.
The predicted salary is between 80000 - 100000 £ per year.
Kantar helps the world’s most influential brands grow by combining deep human understanding with advanced technology. We move beyond standalone insights to deliver connected, decision-ready intelligence that helps brands act with confidence in a more complex world. At Kantar, smart, curious people work together on challenges that genuinely matter.
As a Digital Marketing Business Development Senior Director at Kantar, you will play a key role in shaping how some of the world’s leading brands grow in an increasingly complex digital landscape. This role sits at the intersection of data, insight and commercial strategy, helping clients make better marketing decisions before formal briefs even exist.
You will focus on identifying emerging client needs across digital marketing and media teams, building early relationships with senior decision makers, and creating demand by connecting client challenges to Kantar’s capabilities. This is not a reactive sales role. It is about being present in the market, building credibility, and influencing thinking early.
You’ll work closely with colleagues across Kantar to bring together expertise in areas such as communication testing, campaign measurement and search optimisation, translating this into meaningful opportunities for clients. Your ability to open conversations, shape thinking and turn early engagement into commercial outcomes will be central to success.
This role offers the opportunity to work with influential brands, contribute to a fast-evolving AI-enabled environment, and help define how Kantar grows its presence in digital marketing. If you enjoy building relationships, spotting opportunities early and turning insight into action, this role will give you the platform to do that at scale.
What You’ll Be Doing
- Identify and develop new business opportunities across digital marketing and media organisations
- Build a strong pipeline of early-stage client engagement
- Form trusted relationships with senior decision makers and budget owners
- Shape client needs and position Kantar solutions ahead of formal procurement
- Lead compelling proposals and pitches that convert into revenue
Ideal Skills & Experience
- Proven experience creating new business opportunities and opening client relationships
- Strong network within digital marketing, performance marketing or media environments
- Ability to engage and influence senior stakeholders in commercial settings
- Confidence translating client challenges into clear, relevant proposals
- Curiosity, resilience and motivation in a fast-moving environment
Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once. We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered.
The work is becoming more connected, more dynamic and more impactful. People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next. If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity.
Business Development Senior Director, Digital Marketing employer: Kantar Group
Kantar is an excellent employer that fosters a dynamic and innovative work culture, particularly in our London office where the Finance ERP Lead will thrive. We offer competitive benefits, a commitment to employee growth through continuous learning opportunities, and the chance to be at the forefront of our transformative journey with cutting-edge technology like Microsoft Dynamics 365 Finance.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Senior Director, Digital Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships early can open doors for you down the line.
✨Tip Number 2
Stay ahead of the game by keeping an eye on emerging trends in digital marketing. Subscribe to relevant newsletters, follow thought leaders on social media, and engage in discussions. This knowledge will help you spot opportunities and position yourself as a valuable resource for potential clients.
✨Tip Number 3
Practice your pitch! Whether it’s a casual conversation or a formal meeting, being able to clearly articulate how Kantar can solve client challenges is key. Role-play with friends or colleagues to refine your approach and boost your confidence.
✨Tip Number 4
Don’t forget to leverage our website when applying for roles. It’s a great way to showcase your interest in Kantar and stay updated on new opportunities. Plus, it makes it easier for us to see your application and get you in front of the right people!
We think you need these skills to ace Business Development Senior Director, Digital Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Senior Director. Highlight your experience in digital marketing and any relevant achievements that showcase your ability to build relationships and create new business opportunities.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with Kantar's mission. Be sure to mention specific examples of how you've influenced decision-making in previous roles.
Showcase Your Network:Since this role involves engaging with senior stakeholders, don’t forget to mention your existing network within the digital marketing space. Let us know how you’ve leveraged these connections to drive business growth in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Kantar Group
✨Know Your Stuff
Before the interview, dive deep into Kantar's work and its impact on digital marketing. Familiarise yourself with their recent projects and how they leverage AI and technology. This will not only show your genuine interest but also help you connect your experience to their needs.
✨Build Your Narrative
Prepare a compelling story about your past experiences in business development and digital marketing. Focus on specific examples where you've identified client needs and turned them into successful proposals. This will demonstrate your ability to shape client thinking and create demand.
✨Engage with Questions
During the interview, ask insightful questions that reflect your understanding of the industry and Kantar's position within it. Inquire about their approach to emerging trends in digital marketing and how they foresee the evolution of client relationships. This shows you're not just passive but actively thinking about the role.
✨Showcase Your Network
Highlight your connections within the digital marketing and media sectors. Discuss how these relationships can be leveraged to benefit Kantar. Being able to engage and influence senior stakeholders is crucial, so make sure to illustrate your networking skills and how they can translate into new business opportunities.
