At a Glance
- Tasks: Drive user acquisition for Kantar’s market research panels across EMEA using innovative digital marketing strategies.
- Company: Join Kantar, a leading data and insights company with a focus on creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic work environment with a commitment to employee well-being and continuous learning.
- Why this job: Make a real impact in digital marketing while working with cutting-edge technologies and diverse teams.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
The role will be responsible for acquiring new users to Kantar’s market research panels, which are essential for providing insights and feedback to our clients. You will have the opportunity to optimise the performance of different paid channels and drive growth in the EMEA region, which is a key market for our business. You will also have the chance to work with an inclusive and collaborative team that values innovation and data-driven decision making.
The Digital Marketing Performance Executive will oversee a variety of paid acquisition channels including affiliate marketing, paid search and paid social to drive new users into our market research panels across several markets in EMEA.
Responsibilities- Regional Strategy & Leadership
- Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market.
- Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets.
- Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.
- Campaign Management & Performance
- Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting.
- Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy.
- Partner with our agency of record and internal Tech & Product Teams to maintain API-based attribution solutions (including S2S postbacks and event tracking) to reduce dependency on client-side tracking and mitigate data loss from browser/privacy restrictions.
- Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google).
- Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels.
- Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs.
- Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement.
- Continuously optimize digital channels and test new ones to improve conversion and response rates.
- Partnerships & Affiliates
- Manage and grow affiliate programs and direct partnerships.
- Identify, test, and scale new partnerships to ensure a high-performing media mix.
- Negotiate contracts and lead supplier selection processes.
- Budget & Forecasting
- Own and manage the acquisition marketing budget, including forecasting volumes and tracking performance against targets.
- Creative & Content Collaboration
- Work with internal design teams to brief and review landing pages, banners, emails, and other creative assets.
- Identify and implement website and landing page optimizations to boost acquisition.
- Innovation & Continuous Improvement
- Champion a culture of innovation, always seeking smarter, more efficient ways to drive performance and scale impact.
- Professional Experience & Expertise
- Strong understanding of online advertising platforms and marketing principles.
- Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels.
- Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint).
- Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights.
- Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.
- Analytical & Strategic Thinking
- Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance.
- Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving.
- Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions.
- Collaboration & Communication
- Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels.
- Comfortable presenting to large groups both in person and virtually.
- Adept at working in geographically dispersed teams, fostering collaboration across regions.
- Education & Learning Agility
- Holds a Bachelor’s degree in Digital Marketing, Business, or a related field.
- Demonstrates a strong ability to learn quickly, adapt to new tools and environments, and continuously improve.
In order to underpin business growth, client impact, and employee satisfaction, there are three core behaviours that guide how employees work together and deliver impact:
- Growth Mindset: Encouraging continuous learning, innovation, and putting ideas into practice to help the business succeed.
- Purposeful Collaboration: Working proactively and intentionally with colleagues to drive positive client outcomes.
- Flourish: Supporting others to grow and achieve their potential through respect, encouragement, and a great employee experience.
Kantar’s aspires to be the world’s leading data, insights, and consulting company, helping clients understand people and inspire growth.
Senior Digital Performance Marketing Executive EMEA employer: Kantar Group Limited
Kantar is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals seeking to make a meaningful impact in digital performance marketing. Located in the vibrant South Bank area of London, employees benefit from a supportive work environment that prioritises mental health and well-being, alongside competitive rewards linked to performance and career progression. With a strong commitment to diversity and continuous learning, Kantar empowers its team members to flourish and grow within their roles, ensuring a fulfilling career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Performance Marketing Executive EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. Be ready to discuss how you can drive growth in the EMEA region!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Digital Performance Marketing Executive EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Performance Marketing Executive role. Highlight your experience with digital channels and data-driven decision making, as these are key aspects of the job.
Showcase Your Analytical Skills:Since the role involves a lot of data analysis, don’t shy away from showcasing your analytical capabilities. Include examples of how you've interpreted complex data sets and used them to drive marketing performance.
Be Creative and Innovative:We love creativity! Share any innovative strategies or campaigns you've implemented in the past. This will show us that you’re not just about numbers but also about thinking outside the box.
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Kantar Group Limited
✨Know Your Numbers
As a Senior Digital Performance Marketing Executive, you'll need to demonstrate your analytical skills. Brush up on key metrics related to digital marketing, such as ROI, conversion rates, and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Kantar values innovation, so come prepared with examples of creative campaigns you've executed. Think about how you can present unique strategies for optimising paid channels. This is your chance to show how you can think outside the box and inspire new ideas.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Tag Manager, HasOffers, and any data visualisation platforms you've used. If you have hands-on experience, share specific instances where these tools helped you achieve campaign success or solve tracking issues.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, highlight your experience in cross-functional collaboration. Prepare examples of how you've worked with sales, product, or tech teams to align marketing efforts with business goals. Show that you can communicate effectively and foster teamwork.
