At a Glance
- Tasks: Lead innovative marketing strategies to grow our panel across EMEA.
- Company: Dynamic company focused on creativity and collaboration.
- Benefits: Influence growth, develop skills, and work with experienced professionals.
- Other info: Collaborative culture that values new ideas and supports well-being.
- Why this job: Make a real impact in diverse international markets and drive digital innovation.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
Responsibilities
- Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
- Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co‑registration programmes, SEO and referral initiatives.
- Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
- Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long‑term engagement.
- Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
- Build, manage and grow strategic affiliate and media partnerships, ensuring a high‑performing and balanced acquisition portfolio.
- Lead supplier evaluations, commercial negotiations and contract discussions.
- Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
- Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
- Drive website and landing page optimisation initiatives to improve conversion performance.
- Use reporting and visualisation tools to communicate performance insights and support data‑driven decision‑making.
- Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.
Qualifications
- Experience managing digital acquisition or performance marketing campaigns across multiple markets.
- Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
- Experience with digital analytics, reporting platforms and performance measurement tools.
- Ability to analyse complex data sets and translate findings into actionable recommendations.
- Experience managing budgets, forecasting outcomes and delivering against growth targets.
- Strong understanding of conversion optimisation and customer acquisition metrics.
- Excellent stakeholder management and communication skills, with confidence to influence and present to a variety of audiences.
- Experience working collaboratively across international or geographically distributed teams.
- Strong commercial judgement, problem‑solving capabilities and a results‑focused mindset.
- Proficiency in Microsoft Excel, PowerPoint and broader reporting tools.
- Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential.
- A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.
Benefits
- Opportunity to influence growth across a strategically important region.
- Exposure to diverse international markets and digital acquisition programmes.
- Collaborative environment encouraging new ideas and experimentation.
- Opportunities to develop technical, commercial and leadership capabilities.
- Chance to work alongside experienced marketing, research and analytics professionals.
- Cultural focus on growth, purposeful collaboration and supporting colleague well‑being.
Location: London, South
Panel Acquisition Marketing Executive, EMEA employer: Kantar Group Limited
Kantar Group Limited is an exceptional employer that champions innovation and collaboration in the Customer Experience sector. With a strong focus on employee growth, we offer flexible working arrangements and opportunities to engage with influential brands, ensuring that our team members thrive in a supportive and dynamic work culture. Join us to be part of a forward-thinking company that values your contributions and fosters professional development.
We think you need these skills to ace Panel Acquisition Marketing Executive, EMEA
Digital Acquisition Strategies
Paid Search
Paid Social
Affiliate Marketing
SEO
Data Analysis
Campaign Performance Monitoring
