At a Glance
- Tasks: Lead innovative marketing strategies to grow our panel across EMEA.
- Company: Dynamic company focused on creativity and collaboration.
- Benefits: Influence growth, develop skills, and work in a supportive environment.
- Other info: Join a culture that values well-being and continuous improvement.
- Why this job: Make an impact in diverse markets while collaborating with talented professionals.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
Panel Acquisition Marketing Executive, EMEA
Responsibilities
- Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
- Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co‑registration programmes, SEO and referral initiatives.
- Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
- Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long‑term engagement.
- Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
- Build, manage and grow strategic affiliate and media partnerships, ensuring a high‑performing and balanced acquisition portfolio.
- Lead supplier evaluations, commercial negotiations and contract discussions.
- Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
- Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
- Drive website and landing page optimisation initiatives to improve conversion performance.
- Use reporting and visualisation tools to communicate performance insights and support data‑driven decision‑making.
- Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.
Qualifications
- Experience managing digital acquisition or performance marketing campaigns across multiple markets.
- Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
- Experience with digital analytics, reporting platforms and performance measurement tools.
- Ability to analyse complex data sets and translate findings into actionable recommendations.
- Experience managing budgets, forecasting outcomes and delivering against growth targets.
- Strong understanding of conversion optimisation and customer acquisition metrics.
- Excellent stakeholder management and communication skills, with confidence to influence and present to a variety of audiences.
- Experience working collaboratively across international or geographically distributed teams.
- Strong commercial judgement, problem‑solving capabilities and a results‑focused mindset.
- Proficiency in Microsoft Excel, Power Point and broader reporting tools.
- Experience with affiliate tracking platforms such as Has Offers is beneficial but not essential.
- A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.
Benefits
- Opportunity to influence growth across a strategically important region.
- Exposure to diverse international markets and digital acquisition programmes.
- Collaborative environment encouraging new ideas and experimentation.
- Opportunities to develop technical, commercial and leadership capabilities.
- Chance to work alongside experienced marketing, research and analytics professionals.
- Cultural focus on growth, purposeful collaboration and supporting colleague well‑being.
Note: We cannot offer visa sponsorship for this role.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well‑being is taken into consideration.
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Panel Acquisition Marketing Executive, EMEA in London employer: Kantar Group Limited
Kantar Group Limited is an exceptional employer that champions innovation and collaboration in the Customer Experience sector. With a strong focus on employee growth, we offer flexible working arrangements and opportunities to engage with influential brands, ensuring that our team members thrive in a supportive and dynamic work culture. Join us to be part of a forward-thinking company that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Panel Acquisition Marketing Executive, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kantar Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kantar Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kantar Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kantar Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Panel Acquisition Marketing Executive, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kantar Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kantar Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kantar Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kantar Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kantar Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kantar Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
