At a Glance
- Tasks: Lead impactful marketing analytics projects and deliver actionable insights for top brands.
- Company: Join Kantar, a leading AI-native marketing data and analytics company.
- Benefits: Competitive pay, hybrid work model, and opportunities for career growth.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Shape marketing strategies and make a real difference in the industry.
- Qualifications: Experience in marketing mix modelling and strong client management skills.
The predicted salary is between 80000 - 100000 £ per year.
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine meaningful attitudinal and behavioural data with deep expertise and analytics to help clients understand people and inspire growth.
We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team. This is an opportunity to take ownership of high-impact client programmes, applying your expertise to shape how leading brands measure and optimise marketing performance. You will act as the central driver of projects; defining analytical approach, shaping inputs into modelling, interpreting outputs, and translating these into clear, commercially relevant insights.
With clients and collaborating with cross-functional teams across our globally distributed delivery model, you will bridge data, modelling, and business context to ensure high-quality, impactful outcomes. This is a hands-on role combining strong client partnership skills with analytical delivery, requiring a high degree of ownership and autonomy.
Job goals- Lead MMM engagements end-to-end, owning delivery from data inputs through to insight generation and final client recommendations that drive client impact and commercial success.
- Own day-to-day client relationships, building trusted partnerships and translating business questions into clear analytical approaches and actionable marketing recommendations.
- Ensure modelling inputs and outputs are robust by reviewing, shaping, and challenging data, assumptions and results to support credible decision making.
- Define and refine media frameworks and channel structures to ensure modelling reflects marketing activity and enables meaningful, decision-ready insights.
- Convert modelling outputs into commercially compelling ROI stories, including optimisation scenarios and budget allocation recommendations.
- Coordinate cross-functional teams across a globally distributed delivery model, ensuring alignment between data, modelling, and client priorities throughout delivery.
- Strong experience contributing to or leading MMM programmes or similar analytical projects, with the ability and readiness to take ownership of end-to-end delivery.
- Ability to interpret complex analytical outputs and communicate clear, commercially relevant recommendations that support marketing and investment decisions.
- Experience working with media and sales data, with the confidence to review, challenge, and shape inputs and outputs to ensure robust modelling outcomes.
- Strong client management skills, with experience building trusted relationships and delivering a high-quality, effective client experience.
- Demonstrated ability to coordinate cross-functional project-based teams and manage multiple priorities in a fast-paced distributed delivery environment.
- Strong understanding of marketing effectiveness and measurement, with experience across sectors such as FMCG, Retail, Financial Services or Media.
- Location: London or Warwick, with a hybrid working pattern (typically 2 days per week in the office).
- This role is delivered through a globally distributed delivery model.
- Candidates must have the right to work in the UK (no sponsorship available).
Director - MSE in London employer: Kantar Group Limited
Kantar is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals seeking to make a significant impact in the marketing analytics field. With a commitment to employee growth, Kantar offers competitive rewards linked to performance, a supportive work environment prioritising mental health, and the flexibility of hybrid working arrangements in vibrant locations like London and Warwick. Join us to be part of a diverse community where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Director - MSE in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kantar Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kantar Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kantar Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kantar Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director - MSE in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kantar Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kantar Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kantar Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kantar Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kantar Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kantar Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
