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- Tasks: Unlock new revenue growth by engaging with high-value clients and creating impactful conversations.
- Company: Join a leading insights company with a dynamic and collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid work options, and opportunities for professional growth.
- Why this job: Be the frontline deal-maker driving innovation in priority sectors and making a real impact.
- Qualifications: Proven track record in B2B services and strong networking skills required.
- Other info: Thriving environment focused on collaboration, growth, and high performance.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Team: Business Development (Insights UK)
Location: London (Hybrid), 50-60% of time spent with prospects
Reports to: Head of Business Development
This role exists to unlock new revenue growth by opening doors, creating new conversations, and landing high‑value opportunities across priority sectors. You will be our frontline T-shaped deal‑maker, a commercially sharp, endlessly curious hunter who thrives on time with clients and converting conversations into pipeline.
- Build and execute a clear sector‑specific hunting plan (e.g. Retail, Tech, FMCG, FS, Media, etc. – Sectors are TBC, dependent upon experience in these sectors).
- Identify, map and target high‑value accounts, using your black book and deep network.
- Convert cold relationships into warm conversations through outreach, networking, events and referrals.
- Reactivate dormant or lapsed accounts with strong revenue potential.
- Stay ahead of sector dynamics, identifying early signals that open new buying points.
- Spend extensive time in‑market, meeting senior decision‑makers, immersing yourself in client challenges through face to face and online meetings.
- Lead discovery conversations to uncover tensions, opportunities and growth barriers.
- Bring back sharp, actionable intel to the Business Development team, marketing, domains and leadership.
- Represent Kantar with credibility, energy and authentic enthusiasm.
- Own your pipeline end‑to‑end — opportunity creation, qualification, sales strategy and progression.
- Partner with Orchestration Team (Converters/Programme Design) and Big Pitch (where necessary) on proposals and pitches; hand over warm opportunities smoothly, following our Business Development sales process best practice guidelines.
- Maintain forecasting accuracy and CRM discipline.
- Track outreach activity, conversion rates, and lead‑gen performance.
- Work with Domain, Marketing, Thought Leadership and Business Development colleagues to shape compelling sector‑relevant narratives.
- Drive participation in sector events, campaigns and growth initiatives.
- Collaborate closely with SDRs and other hunters to maximise speed‑to‑market.
- Contribute to a high‑performance, supportive Business Development culture.
A proven track record of landing new logos, levering cross-sell opportunities and building multi‑million‑pound pipelines in B2B services (insights, consulting, data, tech, media or related).
Strong understanding of at least one sector, with the agility to work agnostically across all.
Experience navigating complex organisations, buying groups and commercial processes.
Strong storytelling and value‑proposition crafting abilities.
Ability to quickly understand and translate Kantar’s solutions for new audiences.
Excellent collaboration and influencing across BD, CPs, Domains, Strategy, and Marketing.
Strong organisational discipline in CRM, pipeline hygiene, and reporting.
Purposeful Collaboration — partnering across teams to win.
Growth Mindset — continually improving outreach, sector knowledge and hit‑rate.
Flourish — bringing energy, positivity and pace to Business Development and to the wider business.
Business Development, Senior Director (Sector Focussed) in London employer: Kantar Group Limited
Contact Detail:
Kantar Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development, Senior Director (Sector Focussed) in London
✨Tip Number 1
Get out there and network! Attend industry events, meet-ups, and conferences related to your target sectors. The more people you connect with, the better your chances of landing those high-value opportunities.
✨Tip Number 2
Leverage your existing connections. Don’t hesitate to reach out to your black book for introductions or referrals. A warm introduction can make all the difference in converting cold leads into promising conversations.
✨Tip Number 3
Stay sharp on sector trends and dynamics. Keep an eye on news, reports, and insights that could signal new buying points. This knowledge will help you engage clients with relevant conversations and solutions.
✨Tip Number 4
Make sure to track your outreach efforts and follow up diligently. Use CRM tools to maintain pipeline hygiene and ensure you’re on top of your leads. Consistency is key to turning prospects into clients!
We think you need these skills to ace Business Development, Senior Director (Sector Focussed) in London
Some tips for your application 🫡
Show Your Sector Savvy: Make sure to highlight your experience in the relevant sectors. We want to see how you can bring your knowledge to the table and unlock new revenue growth for us.
Craft a Compelling Narrative: Your application should tell a story about your journey in business development. We love a good narrative that showcases your skills in landing new logos and building pipelines.
Be Authentic and Energetic: We value authenticity and enthusiasm! Let your personality shine through in your application. Show us why you're passionate about business development and how you can represent Kantar with energy.
Keep It Organised: Make sure your application is well-structured and easy to read. We appreciate strong organisational skills, so show us your attention to detail right from the start!
How to prepare for a job interview at Kantar Group Limited
✨Know Your Sectors Inside Out
Before the interview, dive deep into the sectors mentioned in the job description. Understand their dynamics, key players, and current trends. This will not only help you answer questions confidently but also demonstrate your genuine interest and expertise.
✨Showcase Your Black Book
Be ready to discuss your network and how it can benefit the company. Share specific examples of how you've leveraged relationships in the past to land new clients or opportunities. This will highlight your ability to convert cold leads into warm conversations.
✨Prepare for Discovery Conversations
Think about potential client challenges and how you would approach uncovering their needs. Prepare some insightful questions that could lead to meaningful discussions. This shows you're proactive and ready to immerse yourself in client challenges.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to partner with others to drive results, showcasing your teamwork and communication skills.