Business Development Director - Qualitative
Business Development Director - Qualitative

Business Development Director - Qualitative

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive growth in our Qualitative Research Practice by winning new clients and expanding existing accounts.
  • Company: Join Kantar, a leader in qualitative insights with a diverse client base.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional development.
  • Why this job: Make a real impact by helping clients understand people through innovative qualitative solutions.
  • Qualifications: Proven experience in selling qualitative insights and strong consultative selling skills.
  • Other info: Collaborative environment with a focus on strategic thinking and client success.

The predicted salary is between 36000 - 60000 £ per year.

We’re looking for a Business Development Director to accelerate growth for our Qualitative Research Practice in the UK. This role combines winning new logos, unlocking cross‑sell opportunities within Kantar’s impressive and diverse existing client base, and proactively hunting and converting new revenue that demonstrates the strength of our Qualitative solutions.

  • Experience selling Qualitative insight solutions (e.g. ethnography, IDIs, focus groups, online communities, co‑creation, cultural insight, Qualitative AI solutions).
  • Demonstrable track record:
  • Winning new clients and new logos
  • Growing revenue through cross‑sell and expansion
  • Managing complex, multi‑stakeholder sales cycles
  • Strategic commercial thinker. Proactive, structured and comfortable driving conversations that lead to revenue.
  • Strong consultative selling skills, able to diagnose client needs, frame problems and shape solutions that clearly demonstrate value and impact.
  • Excellent communication and storytelling skills, both written (for example for proposals) and verbal (client meetings, pitches, events).
  • Highly collaborative, able to work effectively with Practice Leads, Client Leaders and delivery teams.
  • Organised, disciplined and target‑focused, with strong CRM discipline and comfort working to revenue, pipeline, meetings and activity goals.
  • Curious and passionate about how Qualitative insight helps clients understand people and make better decisions.
  • Business Development Director - Qualitative employer: Kantar Group Limited

    At Kantar, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Business Development Director role in the UK. Our commitment to employee growth is evident through tailored development programmes and opportunities to collaborate with industry leaders, ensuring you can thrive while driving impactful qualitative research solutions. With a focus on innovation and teamwork, Kantar offers a unique environment where your contributions are valued, and your career can flourish.
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    Contact Detail:

    Kantar Group Limited Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Business Development Director - Qualitative

    ✨Tip Number 1

    Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential clients or colleagues on LinkedIn. You never know who might lead you to your next big opportunity!

    ✨Tip Number 2

    Showcase your expertise! Create content that highlights your knowledge in Qualitative Research. Whether it’s writing articles, sharing insights on social media, or even hosting webinars, let your passion shine through. This will position you as a thought leader and attract attention from potential employers.

    ✨Tip Number 3

    Prepare for those interviews! Research the company and its clients thoroughly. Be ready to discuss how your experience aligns with their needs, especially in winning new logos and driving revenue. Practice your storytelling skills to make a memorable impression!

    ✨Tip Number 4

    Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our job listings and make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience.

    We think you need these skills to ace Business Development Director - Qualitative

    Qualitative Research
    Sales Skills
    Client Acquisition
    Cross-Selling
    Revenue Growth
    Consultative Selling
    Communication Skills
    Storytelling Skills
    Collaboration
    Organisational Skills
    CRM Discipline
    Strategic Thinking
    Problem Diagnosis
    Client Needs Assessment
    Qualitative Insight Solutions

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Director role. Highlight your experience in selling Qualitative insight solutions and showcase how you've successfully won new clients or expanded existing accounts.

    Showcase Your Storytelling Skills: Since excellent communication is key, use your written application to tell a compelling story about your career. Share specific examples of how you've diagnosed client needs and shaped solutions that delivered real value.

    Be Organised and Structured: Demonstrate your organisational skills in your application. Use clear headings, bullet points, and a logical flow to make it easy for us to see your achievements and how they align with the role's requirements.

    Apply Through Our Website: We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves and you can easily keep track of your application status.

    How to prepare for a job interview at Kantar Group Limited

    ✨Know Your Qualitative Insights

    Make sure you brush up on the various qualitative research methods like ethnography, focus groups, and online communities. Be ready to discuss how these solutions can drive value for clients and share examples from your past experiences where you've successfully implemented these strategies.

    ✨Showcase Your Track Record

    Prepare to highlight specific instances where you've won new clients or expanded existing accounts. Use metrics to demonstrate your success in growing revenue and managing complex sales cycles. This will help you stand out as a candidate who can deliver results.

    ✨Master the Art of Storytelling

    Since communication is key in this role, practice articulating your ideas clearly and compellingly. Think about how you can frame your experiences as stories that resonate with potential clients, showcasing your consultative selling skills and ability to diagnose their needs.

    ✨Be Proactive and Collaborative

    During the interview, emphasise your ability to work collaboratively with different teams. Share examples of how you've driven conversations that lead to revenue while being organised and disciplined in your approach. This will show that you're not just a lone wolf but a team player who can contribute to the overall success of the organisation.

    Business Development Director - Qualitative
    Kantar Group Limited

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