At a Glance
- Tasks: Lead brand strategy and marketing campaigns for exciting video game titles.
- Company: Join Kasedo Games, a passionate video game publisher with a creative culture.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and community-driven marketing.
- Why this job: Shape the future of gaming by building beloved IPs and engaging communities.
- Qualifications: 3+ years in brand management or marketing within games; strong communication skills.
The predicted salary is between 54000 - 66000 £ per year.
Kasedo Games Ltd.
As a video game publisher, we at Kasedo Games are dedicated to releasing titles that players love and working with passionate independent studios around the world.
We provide hands‑on support throughout the development and publishing process, help developers refine their projects and reach a global audience.
We value collaboration, creativity, and sustainable production practices, offering a supportive environment and champions innovative ideas.
Kasedo Games Ltd.
As a video game publisher, we at Kasedo Games are dedicated to releasing titles that players love and working with passionate independent studios around the world.
We provide hands‑on support throughout the development and publishing process, help developers refine their projects and reach a global audience.
We value collaboration, creativity, and sustainable production practices, offering a supportive environment and champions innovative ideas.
Skills & Experience
- Proven 3+ years experience in brand management, product marketing, or IP development within games or entertainment.
- Strong understanding of community‑driven marketing and player behaviour.
- Experience leading integrated campaigns across multiple channels.
- Excellent communication, briefing, and cross‑functional leadership skills.
- Ability to manage multiple stakeholders, agencies, and partners.
- Strategic thinker with strong creative judgement and attention to detail.
- Comfortable working across multiple titles and adapting to different audiences and genres.
- Video Game market understanding is a must.
KEY RESPONSIBILITIES
Reporting to the Publishing Director you will be responsible for building, positioning, and growing Kasedo’s IPs from the ground up.
This role leads brand strategy, audience definition, messaging, and integrated go‑to‑market planning across community, social, PR, influencer, paid media, and creative.
Working closely with developers, internal teams, and external agencies, the Brand Marketing Manager ensures every title has a clear identity, a compelling narrative, and a cohesive marketing presence throughout its lifecycle.
This is a strategic role focused on influence, alignment, and long‑term brand growth, requiring strong cross‑functional leadership and the ability to bring teams together around a unified strategy.
- Brand & IP Development
- Build and position new IPs from the ground up, defining audience, brand identity, tone, and long‑term franchise direction.
- Develop clear, differentiated messaging frameworks that guide all marketing and communication activity.
- Ensure brand consistency across all channels, assets, and touchpoints.
- Integrated Marketing Strategy & Execution
- Lead fully integrated go‑to‑market campaigns across community, social, PR, influencer, paid media, and creative.
- Create campaign strategies that combine player insights, market trends, and product direction.
- Partner with production, commercial, and leadership teams to align marketing plans with development milestones and business goals.
- Community‑Driven Marketing
- Build strategies informed by community insights, sentiment, and behavioural data.
- Ensure community feedback shapes messaging, positioning, and campaign direction.
- Collaborate with the Brand Marketing Assistant to ensure social content reflects brand strategy.
- Developer Collaboration
- Work closely with developers to align messaging, content pipelines, communication beats, and lifecycle planning.
- Act as a strategic partner throughout development, not just at launch.
- External & Internal Partner Management
- Collaborate with creative, communications, influencer, and media buying agencies and teams to deliver high‑quality, multi‑channel campaigns.
- Brief agencies and internal creative , marketing and PR teams clearly, manage timelines, and ensure output meets brand standards.
- Oversee paid media strategy and execution.
- Ensure brand strategy and campaign planning are aligned with Kalypso’s marketing and production teams.
- Maintain strong relationships across both labels to ensure consistency, visibility, and shared standards.
- Campaign Planning & Reporting
- Build campaign plans, timelines, and KPI frameworks.
- Monitor performance across all channels and provide clear, actionable insights.
- Adjust strategy based on data, community feedback, and market conditions.
- Cross‑Functional Leadership
- Influence internal teams as well as developer partners through clarity, planning, and strategic direction
- Work closely with production, commercial, community, and creative teams to ensure cohesive execution.
- Pitches, Market Awareness & Strategic Input
- Maintain a clear understanding of the market landscape by tracking new game pitches, emerging genres, competitor releases, and audience trends.
- Provide strategic, brand‑aligned evaluations of new pitches, assessing audience fit, positioning potential, creative differentiation, and long‑term franchise viability.
- Flag high‑value opportunities to leadership and contribute brand‑focused insights to acquisition discussions.
- Deliver structured feedback to prospective developers, ensuring clarity around brand expectations, audience positioning, and market relevance.
- Share ongoing market insights that influence brand strategy, product positioning, campaign direction, and long‑term portfolio planning.
Kasedo Games is committed to creating an inclusive workplace and welcomes applications from candidates of all backgrounds.
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Brand Marketing Manager (m/f/d) Kasedo Games Ltd. in Leicester employer: Kalypso Media Group
Kalypso Media Group is an exceptional employer, offering a dynamic work environment in the heart of Bracknell, where creativity and passion for gaming thrive. With a competitive salary, flexible hybrid working options, and opportunities to engage with industry events, employees are encouraged to grow and innovate within a supportive team culture that values collaboration and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager (m/f/d) Kasedo Games Ltd. in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kalypso Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
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We think you need these skills to ace Brand Marketing Manager (m/f/d) Kasedo Games Ltd. in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kalypso Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of Kalypso Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kalypso Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kalypso Media Group
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✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
