At a Glance
- Tasks: Lead TikTok growth strategy and create viral content that drives engagement.
- Company: KALMTHREAD, a Next-Gen Skin-First Wearable Essentials brand in Bath.
- Benefits: Base salary plus commission, performance-based rewards, and hybrid work flexibility.
- Other info: Ideal for proactive individuals seeking ownership and growth opportunities.
- Why this job: Join a dynamic team and shape the future of a cult beauty brand on TikTok.
- Qualifications: Fluency in TikTok culture, strong visual skills, and experience with content creation.
The predicted salary is between 36000 - 60000 £ per year.
KALMTHREAD is a design-led, Next-Gen Skin-First Wearable Essentials brand powered by intelligent minerals, building toward cult status in the beauty and lifestyle space. TikTok is our primary growth engine. We are looking for a digitally native, commercially driven operator who lives and breathes TikTok culture and wants to help scale an emerging brand from early stage to breakout. This is not an assistant role. It is a growth-focused position with real ownership and creative influence.
The Role
You will take a leading role in shaping and executing our TikTok growth strategy. You will:
- Develop scroll-stopping hooks and viral-native angles
- Film, direct and edit high-retention short-form content
- Optimise for watch time, retention and conversion
- Manage TikTok Shop backend and live strategy
- Understand product tagging, affiliates and GMV optimisation
- Use AI creative tools (Midjourney, Runway, CapCut, ChatGPT) to accelerate production
- Test formats consistently and iterate based on performance
- Help define the brand's digital voice and identity
This role blends creativity with performance thinking. Output must convert.
You Should
- Be deeply fluent in TikTok culture and algorithm mechanics
- Think in trends, not campaigns
- Understand hooks, retention psychology and scroll behaviour
- Be confident filming and directing content
- Have strong visual instinct and graphic capability
- Understand TikTok Shop backend and analytics
- Be comfortable using AI creative tools
- Understand performance ad fundamentals
- Ideally have run (or be running) your own TikTok Shop or product
- Be commercially curious and motivated by growth
We are looking for someone hands-on and proactive — not theoretical.
Compensation
- Base retainer (modest, depending on experience)
- Commission tied directly to sales growth
- Performance-based upside
- Potential long-term growth opportunity for the right person
This role suits someone who believes in performance-led reward rather than fixed ceilings.
Location
Bath-based preferred + virtual/hybrid flexibility.
Application
Please do not send a traditional CV. We are looking for visual proof of execution — TikTok handles, TikTok Shop links, content examples and any measurable results you've driven. Please include:
- Your TikTok handle(s)
- Links to any TikTok Shops you've run or managed
- Other social media accounts you've built
- Examples of content you've created (for yourself or brands)
- Any performance metrics you're comfortable sharing
We are looking for proof of execution, not just interest :) This role is best suited to an independent operator, freelancer or early-stage builder who values upside, ownership and performance-based reward over a fixed corporate salary.
Digital Growth in London employer: KALMTHREAD
KALMTHREAD is an innovative and dynamic employer that champions creativity and ownership, particularly in the exciting realm of TikTok culture. With a hybrid work model based in Bath, employees enjoy a vibrant work culture that encourages personal growth and performance-driven rewards, making it an ideal environment for those looking to make a significant impact in the beauty and lifestyle industry. The company offers unique opportunities for professional development and the chance to shape a brand's digital identity, all while being part of a forward-thinking team that values individual contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth in London
✨Tip Number 1
Get your TikTok game on point! Start creating content that showcases your understanding of trends and hooks. Show us how you can grab attention and keep viewers engaged – that's what KALMTHREAD is all about!
✨Tip Number 2
Don’t just talk the talk, walk the walk! If you've run your own TikTok Shop or created viral content, flaunt it. Share links and examples that highlight your skills and results – we want to see your creative flair in action!
✨Tip Number 3
Be proactive and show us your strategy! Think about how you would optimise for watch time and conversion. Present a mini plan or ideas on how you'd tackle KALMTHREAD's TikTok growth – we love seeing initiative!
✨Tip Number 4
Apply through our website and make it easy for us to see your work! We’re looking for visual proof of execution, so don’t hold back on sharing your TikTok handles and any performance metrics that showcase your impact.
We think you need these skills to ace Digital Growth in London
Some tips for your application 🫡
Show Us Your TikTok Skills:Don’t just tell us you’re great at TikTok; show us! Include links to your TikTok handle and any shops you've managed. We want to see your creativity in action!
Highlight Your Achievements:Share measurable results from your past TikTok campaigns or content. Whether it’s views, engagement rates, or sales growth, we love numbers that tell a story!
Be Visual and Creative:Since we’re all about visual proof, make sure your application is eye-catching. Use graphics or videos to showcase your work and personality. Let your creativity shine!
Skip the Traditional CV:We’re not looking for a standard CV. Instead, focus on providing us with examples of your work and how you’ve driven results. Show us what makes you a perfect fit for this role!
How to prepare for a job interview at KALMTHREAD
✨Show Off Your TikTok Savvy
Make sure to come prepared with examples of your TikTok content. Highlight your understanding of trends, hooks, and retention strategies. This is your chance to showcase how you can create scroll-stopping content that resonates with the audience.
✨Demonstrate Your Creative Process
Be ready to discuss how you approach content creation. Talk about your experience with filming, directing, and editing short-form videos. If you've used AI tools like Midjourney or CapCut, share specific examples of how they’ve enhanced your production process.
✨Know Your Numbers
Since this role is performance-driven, be prepared to discuss any metrics from your previous TikTok Shops or campaigns. Whether it’s engagement rates, conversion stats, or growth figures, having these numbers at your fingertips will show you mean business.
✨Emphasise Your Growth Mindset
KALMTHREAD is looking for someone who thrives on growth and ownership. Share instances where you’ve taken initiative in past roles or projects. Show them you’re not just a follower of trends but a creator who can drive real results.
