Job: Web Developer (SEO & Conversion Optimisation)
Location: Remote UK
Salary: Competitive
Reporting to: VP Of Marketing
At Kallidus, we’re on a mission to help organisations build people-first cultures through learning, performance, and talent solutions. Our award-winning suite empowers organisations to attract, develop, and retain the best talent — combining data, learning, and behavioural insights into one seamless platform. The goal to link Employee performance to business outcomes.
We are a technology company, not just a company that "does technology". Our software is used by millions of people every day. We build it ourselves, we own it entirely, and the people who lead that work have real influence over how it evolves. Come build, grow and make a difference!🚀
The Role:
Build the website that drives growth
At Kallidus, we’re building a marketing engine that scales.
We’re looking for a technically strong web developer to own and evolve our website as a key driver of demand generation, conversion and revenue. This isn’t a traditional website maintenance role. You’ll be responsible for building, improving and optimising the digital experiences that turn visitors into pipeline.
You’ll work closely with Marketing, Revenue and Product teams to deliver high-performing web experiences, while using AI tools and experimentation to accelerate delivery and performance.
Key Responsibilities:
Own and develop our website
- Lead development and ongoing improvement of our WordPress website
- Build new pages, templates and user journeys
- Create reusable components that enable faster campaign execution
- Improve site performance, accessibility and reliability
- Reduce dependency on external development support
- Ensure best practice front-end development across the site
Improve conversion and user experience
- Optimise key conversion journeys including demo requests, content downloads and lead generation
- Build and launch landing pages quickly to support marketing campaigns
- Conduct A/B testing and experimentation
- Improve forms, CTAs and user flows
- Partner with Growth and Content teams to improve website effectiveness
Own analytics and tracking
- Manage website tracking and measurement
- Ensure accurate data flows into HubSpot and Salesforce
- Monitor user behaviour and identify conversion bottlenecks
- Translate performance data into actionable recommendations
- Maintain reliable reporting from traffic through to pipeline
Support SEO and discoverability
- Own technical SEO implementation
- Improve site structure, page performance and crawlability
- Support SEO and emerging AI search strategies
- Ensure the website is optimised for both traditional search and AI-driven discovery
Use AI to move faster
- Use AI tools to accelerate development workflows
- Support AI-driven testing, personalisation and optimisation
- Identify opportunities to automate repetitive tasks
- Help embed AI into marketing execution and experimentation
Skills, experience and behaviours
Essential
- Strong commercial web development experience
- Advanced WordPress development skills
- Excellent HTML, CSS and JavaScript knowledge
- Experience building performant, accessible websites
- Experience implementing analytics and tracking solutions
- Understanding of technical SEO best practices
- Experience working with APIs and marketing technology platforms
Nice to have
- Conversion Rate Optimisation (CRO) experience
- A/B testing and experimentation experience
- Experience with HubSpot and Salesforce
- Familiarity with AI tools for development and optimisation
- Experience supporting B2B SaaS websites
The person
You’ll be someone who:
- Thinks beyond code and understands how websites drive business outcomes
- Takes ownership and solves problems end-to-end
- Enjoys testing, learning and iterating
- Can balance speed with quality
- Works effectively with both technical and non-technical stakeholders
- Is excited by how AI can improve delivery and performance
What success looks like
- Higher conversion rates across key website journeys
- Faster delivery of landing pages and campaigns
- Reliable tracking and reporting from visitor to opportunity
- Improved website performance and technical SEO
- Greater use of AI to accelerate experimentation and execution
- Clear contribution to pipeline and revenue growth
What we offer:
🌴27 days of annual leave
🏥Private health insurance
💸Annual bonus opportunity
💻Full tech setup
🍽️Meal allowance
🎈Birthday Off
🙋Volunteering Day
📈Support for your ongoing growth & development
🫂Enhanced Family Leave
🕖Flexible, hybrid approach to work
🎉Annual Company party
Equal Opportunities Employer
Kallidus is a disability confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.
Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people-first organisation, it’s crucial that our teams reflect global diversity.
Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity.
Proud member of the Disability Confident employer scheme.
