Senior Growth Marketing Manager

Kallidus is challenging the way organisations think about workplace learning.

For years, the industry has measured success through activity: course completions, engagement scores and learning hours. We believe that's no longer enough.

We're helping organisations move beyond learning activity and focus on what really matters: building capability, improving performance and delivering measurable business outcomes.

We're investing heavily in AI, developing new products, creating original research and building a challenger brand that's reshaping conversations across the industry.

Rather than following established thinking, we're creating it, challenging assumptions, questioning accepted measures of success and helping organisations think differently about the role learning plays in business performance.

Marketing sits at the heart of that ambition. We don't just generate demand; we create movements, challenge conventional thinking and help shape where our industry goes next.

The Role

Own the engine behind our growth.

As Senior Growth Marketing Manager, you'll play a pivotal role in turning market momentum into commercial growth.

You'll own the performance of our demand generation and demand capture engine, understanding exactly how prospects move through the funnel, identifying where growth is being constrained and implementing improvements that increase pipeline, improve conversion and drive revenue.

This is a genuinely hands-on role.

You'll spend your time inside the data and marketing platforms, analysing performance, launching campaigns, improving landing pages, testing new ideas and continuously optimising the customer journey.

You'll combine deep digital marketing expertise with commercial thinking, using insight to understand what's happening across the funnel and taking action to improve it.

Success isn't measured by clicks or impressions. It's measured by pipeline, conversion, revenue and commercial impact.

Key Responsibilities

• Demand Generation & Commercial Growth
• Own the performance of Kallidus' demand generation and demand capture engine.
• Monitor marketing performance across the entire buyer journey.
• Identify opportunities to increase pipeline quality, conversion rates and revenue.
• Ensure marketing investment is focused on the highest-impact activities.
• Partner with Product Marketing, Sales and Marketing Operations to deliver commercial growth.
• Drive measurable contribution to pipeline and ARR growth.
• Experimentation & Funnel Optimisation
• Analyse funnel performance and identify bottlenecks.
• Build hypotheses based on customer behaviour, performance data and market insight.
• Design, execute and measure growth experiments.
• Optimise campaigns, landing pages, nurture journeys and conversion paths.
• Scale successful initiatives and rapidly discontinue underperforming activities.
• Drive continuous improvement across the marketing funnel.
• Digital Performance Marketing
• Own the execution and optimisation of key digital growth channels.
• Lead activity across Paid Media, SEO and AI Search Optimisation (AEO/GEO).
• Drive Conversion Rate Optimisation (CRO) initiatives.
• Improve website performance and landing page conversion.
• Optimise marketing automation and email nurture programmes.
• Manage analytics, attribution and reporting.
• Collaborate with specialist partners while maintaining accountability for performance and results.
• Data, Insights & Performance Analysis
• Analyse performance across every stage of the buyer journey.
• Identify risks and opportunities before they impact results.
• Produce meaningful commercial insights and recommendations.
• Support marketing investment decisions through data-driven analysis.
• Translate performance metrics into clear business outcomes.
• Sales Partnership
• Work closely with Sales to improve pipeline generation and progression.
• Understand pipeline quality, conversion performance and win rates.
• Support initiatives that improve opportunity creation and deal progression.
• Use customer and sales insight to continuously improve marketing effectiveness.
• Strengthen alignment between Marketing and Sales teams.
• Innovation & AI
• Explore emerging technologies, AI tools and automation opportunities.
• Identify new ways to improve marketing efficiency and effectiveness.
• Champion innovation and experimentation across the marketing function.
• Required Skills, Experience and Behaviours

Essential

• Proven experience in growth marketing, demand generation or performance marketing within a B2B Saa S environment.
• Strong hands-on expertise across Paid Media, SEO, CRO, website optimisation and marketing automation.
• Experience using analytics and attribution platforms to drive commercial decision-making.
• Proven track record of improving pipeline generation, conversion rates and marketing ROI.
• Experience designing and running structured marketing experiments and A/B testing programmes.
• Strong commercial mindset, with the ability to connect marketing activity directly to pipeline, revenue and business performance.
• Excellent analytical and problem-solving skills.
• Ability to communicate insights and recommendations clearly to senior stakeholders.
• Comfortable working cross-functionally with Sales, Product Marketing and Marketing Operations.
• Self-motivated, curious and highly proactive in identifying and solving problems
• Behaviours & Attributes
• Naturally curious and driven by continuous improvement.
• Enjoys digging into data to understand root causes and opportunities.
• Takes ownership and accountability for outcomes.
• Equally comfortable launching campaigns, reviewing analytics and presenting commercial insights.
• Thrives in a fast-moving, growth-oriented environment.
• Passionate about creating measurable business impact.
• What Success Looks Like
• Growing high-quality marketing-generated pipeline.
• Increasing conversion rates throughout the funnel.
• Increasing contribution from ICP accounts.
• Improving marketing efficiency and ROI.
• Identifying and resolving performance issues quickly.
• Building strong alignment between Marketing and Sales.
• Making a measurable contribution to ARR growth.

What We Offer

🍂 27 days annual leave
🏥 Private health insurance
💸 Annual bonus opportunity
💻 Full tech setup
🎂 Birthday off
🙋 Volunteering day
📈 Support for ongoing growth and development
🫂 Enhanced family leave
🕒 Flexible, hybrid approach to work
🎉 Annual company party

Equal Opportunities Employer

Kallidus is a Disability Confident employer.

We work hard to build an explicitly inclusive space where everybody belongs.

Kallidus is a supportive, caring and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Diversity brings innovation and creativity through different views, backgrounds and opinions. As a people-first organisation, it's crucial that our teams reflect global diversity.

Our people are the heart of our success, and diversity is what drives that.

Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy or maternity.