At a Glance
- Tasks: Drive customer retention and expansion through innovative marketing strategies.
- Company: Join Kallidus, a tech company transforming learning and performance solutions.
- Benefits: Enjoy 27 days leave, private health insurance, and flexible work options.
- Other info: Be part of a diverse team committed to inclusivity and growth.
- Why this job: Make a real impact in a role that combines strategy with execution.
- Qualifications: Experience in B2B SaaS marketing and strong communication skills required.
The predicted salary is between 60000 - 80000 € per year.
At Kallidus, we’re on a mission to help organisations build people-first cultures through learning, performance, and talent solutions. Our award-winning suite empowers organisations to attract, develop, and retain the best talent — combining data, learning, and behavioural insights into one seamless platform. The goal is to link employee performance to business outcomes. We are a technology company, not just a company that 'does technology'. Our software is used by millions of people every day. We build it ourselves, we own it entirely, and the people who lead that work have real influence over how it evolves. Come build, grow and make a difference!
The Role: We’re looking for a commercially minded Senior Customer Growth Marketing Manager to help drive customer retention, expansion and partner revenue across Kallidus. This is a high-impact role sitting at the centre of our customer growth engine, working closely with Customer Success, Partnerships, Sales, Product Marketing and Marketing Ops to create programmes that deepen customer relationships, increase product adoption and contribute directly to revenue growth. At Kallidus, we’re challenging how the L&D industry thinks about value through our 'Activity Trap' narrative — moving conversations away from vanity metrics and towards measurable business outcomes. From standout event experiences and executive dinners to customer programmes and category-led campaigns, Marketing plays a central role in how we bring that story to life. You’ll lead customer and partner marketing activity across campaigns, lifecycle programmes, events, advocacy and communications, helping support our goals around NDR, customer engagement and partner-generated revenue. This role is ideal for someone who enjoys combining strategy with execution, understands how SaaS businesses grow beyond the initial sale, and is motivated by commercial impact rather than vanity metrics.
Key Responsibilities:
- Building and executing programmes that support customer engagement, retention, expansion and advocacy
- Creating campaigns and communications across onboarding, adoption, renewals, product launches and expansion opportunities
- Partnering closely with Customer Success to identify opportunities to increase customer growth and engagement
- Developing customer proof points including case studies, webinars, customer stories and advocacy initiatives
- Supporting partner revenue growth through co-marketing campaigns, webinars, events and enablement activity
- Planning and executing integrated campaigns across email, content, nurture, webinars and events
- Using Salesforce and HubSpot to track programme performance, customer engagement and commercial impact
- Continuously testing and optimising programmes to improve engagement, adoption and revenue contribution
Required Skills, Experience and Behaviours:
- Experience in B2B SaaS marketing, ideally across customer marketing, lifecycle marketing or partner marketing
- Strong commercial awareness and confidence working closely with revenue teams
- Experience running integrated marketing programmes across email, content, webinars and events
- Strong communication, stakeholder management and project management skills
- Confidence using CRM and marketing automation platforms such as Salesforce and HubSpot
- A proactive, organised approach with the ability to manage multiple priorities simultaneously
What we offer:
- 27 days of annual leave
- Private health insurance
- Annual bonus opportunity
- Full tech setup
- Birthday Off
- Volunteering Day
- Collaborative 90-day onboarding and ongoing learning
- Enhanced Family Leave
- Flexible, hybrid approach to work
- Annual Company party
Equal Opportunities: Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity. Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people-first organisation, it’s crucial that our teams reflect global diversity. Kallidus is a proud member of the Disability Confident Employer scheme. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.
Senior Customer Growth Marketing Manager employer: Kallidus
At Kallidus, we pride ourselves on being a people-first organisation that fosters a collaborative and inclusive work culture. As a Senior Customer Growth Marketing Manager, you'll enjoy a flexible hybrid working environment, generous benefits including 27 days of annual leave and private health insurance, and ample opportunities for professional growth through our structured onboarding and continuous learning initiatives. Join us in making a meaningful impact in the L&D industry while being part of a diverse team that values innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values, especially around customer growth and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Customer Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Customer Growth Marketing Manager role. Highlight your experience in B2B SaaS marketing and how it aligns with Kallidus' mission to drive customer retention and revenue growth.
Showcase Your Impact:When detailing your past roles, focus on the commercial impact you've made rather than just listing tasks. We want to see how you've contributed to customer engagement and revenue growth in previous positions.
Be Authentic:Let your personality shine through in your application. Kallidus values a people-first culture, so don’t hesitate to share your passion for marketing and how you can contribute to building strong customer relationships.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Kallidus!
How to prepare for a job interview at Kallidus
✨Know Your Stuff
Before the interview, dive deep into Kallidus' mission and values. Understand their approach to customer growth and how they link employee performance to business outcomes. This will help you align your answers with their goals and show that you're genuinely interested in their work.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in B2B SaaS marketing, particularly in customer and partner marketing. Highlight successful campaigns you've executed and how they contributed to customer retention and revenue growth.
✨Be Data-Driven
Since Kallidus focuses on measurable business outcomes, be ready to discuss how you've used data to drive marketing decisions. Familiarise yourself with tools like Salesforce and HubSpot, and be prepared to talk about how you've tracked programme performance and optimised campaigns based on insights.
✨Engage with Their Narrative
Kallidus is challenging the L&D industry with their 'Activity Trap' narrative. Think about how you can contribute to this conversation and bring fresh ideas to the table. Prepare to discuss how you would create campaigns that move away from vanity metrics towards tangible results.
