Senior Marketing Manager in Bristol

Kallidus is a company that values curiosity, integrity, and collaboration. We are looking for a Senior Marketing Manager who is deeply aligned to revenue and confident in driving impact across new business and customer growth. You will work closely with Sales, Customer Success, Product Marketing, and Operations to orchestrate and execute campaigns that convert, accelerate deals, and support customer expansion.

Your responsibilities include:

• Building a deep understanding of key segments and customer needs, shaping marketing strategies aligned to Kallidus’s broader growth objectives.
• Partnering with Product Marketing to translate positioning, segmentation, and customer insight into effective campaign approaches.
• Feeding customer and prospect intelligence into cross-functional teams to inform go-to-market messaging and product priorities.
• Adapting messaging for different personas and lifecycle stages across both prospects and customers.

Integrated Campaign & Programme Delivery:

• Designing and executing integrated programmes combining targeted account engagement with scalable demand generation.
• Leading multi-channel execution across digital, nurture, paid media, content, and events, partnering with specialists where needed.
• Ensuring alignment between inbound and outbound motions through close collaboration with Sales, SDRs, and Customer Success.
• Developing proof points such as case studies, customer stories, and value-based assets that support both acquisition and expansion.
• Continuously testing, learning, and optimising campaigns to improve conversion, velocity, and commercial ROI.

Events & Activation:

• Owning the planning and delivery of key events, including industry events, customer sessions, webinars, and small-format executive experiences.
• Ensuring events support measurable pipeline creation and accelerate or expand annual recurring revenue (ARR).
• Leading event promotion, logistics, attendee engagement, and follow-up in partnership with Sales and Customer Success.

Commercial Performance & Measurement:

• Owning ARR and pipeline contribution targets.
• Establishing KPIs across pipeline contribution, campaign impact, and channel or account performance.
• Using Salesforce confidently to track performance, understand pipeline movement, and provide visibility to Sales and Customer Success.
• Partnering with Marketing Operations and Revenue Operations to analyse results and optimise continuously.
• Maintaining strong accountability for revenue impact and contribution to quarterly goals.

Your Skills & Knowledge:

• Proven experience in B2B SaaS marketing.
• Demonstrated ability to run integrated, commercially focused marketing programmes across acquisition and customer growth.
• Familiarity with account-based marketing principles, segmentation, buyer journeys, and demand generation frameworks.
• Strong Salesforce capability and confidence working closely with revenue teams.
• Excellent communication, messaging, and storytelling skills.
• A proactive, organised approach and the ability to execute end-to-end programmes with precision.

Kallidus is a disability confident employer committed to building an inclusive space where everybody belongs. We encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy, or maternity.