At a Glance
- Tasks: Build and optimise our WordPress website to drive growth and conversions.
- Company: Join Kallidus, a tech company focused on people-first cultures and innovative solutions.
- Benefits: Enjoy 27 days of leave, flexible work, and support for your growth.
- Other info: Be part of a diverse team that values innovation and creativity.
- Why this job: Make a real impact by enhancing user experiences and driving business outcomes.
- Qualifications: Advanced WordPress skills and experience in SEO and analytics.
The predicted salary is between 60000 - 80000 £ per year.
Location: Remote UK
Reporting to: VP Of Marketing
At Kallidus, we’re on a mission to help organisations build people-first cultures through learning, performance, and talent solutions. Our award-winning suite empowers organisations to attract, develop, and retain the best talent — combining data, learning, and behavioural insights into one seamless platform. The goal is to link employee performance to business outcomes. We are a technology company, not just a company that 'does technology'. Our software is used by millions of people every day. We build it ourselves, we own it entirely, and the people who lead that work have real influence over how it evolves. Come build, grow and make a difference!
The Role
Build the website that drives growth. We’re looking for a technically strong web developer to own and evolve our website as a key driver of demand generation, conversion and revenue. This isn’t a traditional website maintenance role. You’ll be responsible for building, improving and optimising the digital experiences that turn visitors into pipeline. You’ll work closely with Marketing, Revenue and Product teams to deliver high-performing web experiences, while using AI tools and experimentation to accelerate delivery and performance.
Key Responsibilities
- Lead development and ongoing improvement of our WordPress website
- Build new pages, templates and user journeys
- Create reusable components that enable faster campaign execution
- Improve site performance, accessibility and reliability
- Ensure best practice front-end development across the site
- Improve conversion and user experience
- Optimise key conversion journeys including demo requests, content downloads and lead generation
- Build and launch landing pages quickly to support marketing campaigns
- Conduct A/B testing and experimentation
- Improve forms, CTAs and user flows
- Partner with Growth and Content teams to improve website effectiveness
- Own analytics and tracking
- Manage website tracking and measurement
- Ensure accurate data flows into HubSpot and Salesforce
- Monitor user behaviour and identify conversion bottlenecks
- Maintain reliable reporting from traffic through to pipeline
- Support SEO and discoverability
- Own technical SEO implementation
- Improve site structure, page performance and crawlability
- Support SEO and emerging AI search strategies
- Ensure the website is optimised for both traditional search and AI-driven discovery
- Use AI to move faster
- Use AI tools to accelerate development workflows
- Support AI-driven testing, personalisation and optimisation
- Identify opportunities to automate repetitive tasks
- Help embed AI into marketing execution and experimentation
Skills, experience and behaviours
- Advanced WordPress development skills
- Experience building performant, accessible websites
- Experience implementing analytics and tracking solutions
- Understanding of technical SEO best practices
- Experience working with APIs and marketing technology platforms
Nice to have
- A/B testing and experimentation experience
- Experience with HubSpot and Salesforce
- Familiarity with AI tools for development and optimisation
- Experience supporting B2B SaaS websites
The person
You’ll be someone who:
- Thinks beyond code and understands how websites drive business outcomes
- Takes ownership and solves problems end-to-end
- Enjoys testing, learning and iterating
- Can balance speed with quality
- Works effectively with both technical and non-technical stakeholders
- Is excited by how AI can improve delivery and performance
What success looks like
- Higher conversion rates across key website journeys
- Faster delivery of landing pages and campaigns
- Reliable tracking and reporting from visitor to opportunity
- Improved website performance and technical SEO
- Greater use of AI to accelerate experimentation and execution
- Clear contribution to pipeline and revenue growth
What we offer
- 27 days of annual leave
- Full tech setup
- Support for your ongoing growth & development
- Enhanced Family Leave
- Flexible, hybrid approach to work
Kallidus is a disability confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams. Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people-first organisation, it’s crucial that our teams reflect global diversity. Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity. Proud member of the Disability Confident employer scheme.
Web Developer (SEO & Conversion Optimisation) employer: Kallidus Ltd
At Kallidus, we pride ourselves on being a people-first organisation that fosters a supportive and inclusive work culture. As a remote employer in the UK, we offer flexible working arrangements, 27 days of annual leave, and a commitment to your ongoing growth and development, ensuring you have the tools and opportunities to thrive. Join us to make a meaningful impact while collaborating with diverse teams that drive innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Web Developer (SEO & Conversion Optimisation)
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at Kallidus Ltd or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to Kallidus Ltd.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like Kallidus Ltd.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like Kallidus Ltd that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Web Developer (SEO & Conversion Optimisation)
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at Kallidus Ltd.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at Kallidus Ltd and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at Kallidus Ltd
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If Kallidus Ltd uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
