At a Glance
- Tasks: Build and optimise marketing systems to drive SaaS revenue growth.
- Company: Dynamic B2B SaaS company with a focus on innovation.
- Benefits: 27 days annual leave, full tech setup, and collaborative onboarding.
- Other info: Remote/hybrid work with continuous learning opportunities.
- Why this job: Join us to shape the future of marketing operations and make a real impact.
- Qualifications: Experience in Marketing Operations, strong skills in HubSpot and Salesforce.
The predicted salary is between 60000 - 80000 € per year.
Location: Remote/Hybrid UK
Contract Type: Permanent or Contract
Reporting to: VP Of Marketing
The Role
We’re looking for a Senior Marketing Operations Manager who will build the data, systems and processes that power a modern SaaS revenue engine. You’ll own the infrastructure behind our funnel, ensuring the right data flows into Salesforce and HubSpot, leads are scored and routed accurately, pipeline is measurable, and marketing performance is transparent and optimised. Sitting at the intersection of Marketing, Sales and CS, you’ll bring rigour, clarity and efficiency to how we attract, qualify, nurture and convert demand across both new business and customer growth. This role is pivotal in enabling predictable ARR growth. You will design and maintain the operational backbone that makes our marketing strategy scalable and measurable.
Key Responsibilities
- Establish and maintain clear lifecycle stages across HubSpot and Salesforce.
- Implement lead scoring models incorporating ICP, behaviour, persona and intent signals.
- Ensure data cleanliness, accuracy and consistency across systems.
- Manage enrichment tools and processes to improve segmentation and qualification.
- Define and maintain routing logic, SLAs and process documentation.
Systems, Tooling & Automation
- Own the marketing tech stack, including HubSpot, Salesforce integrations and automation workflows.
- Build and optimise nurturing workflows to support inbound, outbound and customer lifecycle motions.
- Implement tracking, UTM governance, and campaign structure best practices.
- Partner with Sales to ensure cross-system workflows are aligned and scalable.
- Evaluate and implement tools that improve performance, reporting and efficiency.
Measurement, Reporting & Insights
- Monitor funnel performance, identify drop-offs, and surface insights that drive decision‑making.
- Track SLA adherence across Sales and Marketing; proactively flag risks to conversion or velocity.
- Partner with the rest of the marketing team to measure campaign performance and pipeline contribution.
- Enable attribution and forecasting models to support leadership and revenue teams.
- Establish a hypothesis‑led measurement framework that enables continuous learning and experimentation once core data foundations are in place.
Conversion Optimisation & Performance Support
- Analyse conversion rates at every funnel stage and recommend optimisations.
- Support delivery of lead quality improvements through data‑driven insights.
- Collaborate with Sales and SDR leadership to optimise qualification workflows.
- Enable continuous improvement across landing pages, forms and routing flows.
- Feed conversion insights into paid channels to improve efficiency and ROI.
Cross‑Functional Collaboration
- Work closely with Sales to align processes, systems and data architecture.
- Operationalise agreed ICP and segmentation frameworks across systems, scoring and reporting.
- Partner with Sales and SDR teams to uphold SLAs and ensure seamless handoffs.
- Collaborate with Product Marketing to incorporate personas and value drivers into scoring and segmentation.
- Support Customer Success workflows for expansion, renewal and adoption programmes.
- Provide transparency and clarity to stakeholders around funnel health and performance.
Required Skills, Experience and Behaviours
- Experience in a Marketing Operations roles within B2B SaaS organisations.
- Strong proficiency in HubSpot and Salesforce, including reporting, automation and integrations.
- Understanding of lead scoring, lifecycle stages, attribution and funnel architecture.
- Confident analysing and presenting data to senior stakeholders.
- Experience managing data hygiene, enrichment and compliance workflows.
- Strong problem‑solving skills with a process‑driven mindset.
- Ability to work cross‑functionally across Revenue, Product, CS and Marketing.
- Highly organised with strong attention to detail.
What we offer
- 27 days of annual leave
- Full tech setup
- Collaborative 90‑day onboarding and ongoing learning
Senior Marketing Operations Manager employer: Kallidus Ltd
As a Senior Marketing Operations Manager at our innovative SaaS company, you'll thrive in a remote/hybrid work environment that champions collaboration and continuous learning. We offer 27 days of annual leave, a full tech setup, and a structured onboarding process to ensure your success and growth within the team. Join us to play a pivotal role in driving measurable marketing performance while enjoying a supportive culture that values clarity, efficiency, and employee development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Operations Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your achievements in marketing operations. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing operations. We want you to feel confident discussing your experience with tools like HubSpot and Salesforce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Marketing Operations Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Operations Manager. Highlight your experience with HubSpot and Salesforce, and don’t forget to showcase your skills in data management and lead scoring. We want to see how you can bring value to our marketing operations!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing operations and how your previous experiences align with our goals at StudySmarter. Be sure to mention any specific projects that demonstrate your ability to optimise marketing funnels.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in past roles. Whether it's improving conversion rates or enhancing lead quality, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Kallidus Ltd
✨Know Your Tech Stack
Familiarise yourself with HubSpot and Salesforce, as these are crucial for the role. Be ready to discuss how you've used these tools in previous positions, particularly in managing data flows and automating processes.
✨Showcase Your Analytical Skills
Prepare to present examples of how you've analysed funnel performance and made data-driven decisions. Highlight specific metrics you've tracked and how your insights led to improvements in conversion rates or lead quality.
✨Understand Cross-Functional Collaboration
Be ready to talk about your experience working with Sales, Customer Success, and Product Marketing teams. Share examples of how you've aligned processes and systems across departments to enhance efficiency and transparency.
✨Demonstrate Problem-Solving Abilities
Think of scenarios where you've faced challenges in marketing operations and how you resolved them. Emphasise your process-driven mindset and how it has helped you maintain data hygiene and compliance in past roles.
