Senior Customer Growth Marketing Manager

Senior Customer Growth Marketing Manager

Full-Time 60000 - 80000 € / year (est.) Home office (partial)
Kallidus Ltd

At a Glance

  • Tasks: Drive customer retention and expansion through innovative marketing strategies.
  • Company: Join Kallidus, a tech company transforming learning and performance cultures.
  • Benefits: Enjoy 27 days of leave, flexible work, and a full tech setup.
  • Other info: Be part of a diverse, inclusive team that values creativity and innovation.
  • Why this job: Make a real impact in a role that combines strategy with execution.
  • Qualifications: Experience in B2B SaaS marketing and strong communication skills required.

The predicted salary is between 60000 - 80000 € per year.

At Kallidus, we’re on a mission to help organisations build people‑first cultures through learning, performance, and talent solutions. Our award‑winning suite empowers organisations to attract, develop, and retain the best talent — combining data, learning, and behavioural insights into one seamless platform. The goal is to link employee performance to business outcomes. We are a technology company, not just a company that "does technology". Our software is used by millions of people every day. We build it ourselves, we own it entirely, and the people who lead that work have real influence over how it evolves. Come build, grow and make a difference!

The Role

We’re looking for a commercially minded Senior Customer Growth Marketing Manager to help drive customer retention, expansion and partner revenue across Kallidus. This is a high‑impact role sitting at the centre of our customer growth engine, working closely with Customer Success, Partnerships, Sales, Product Marketing and Marketing Ops to create programmes that deepen customer relationships, increase product adoption and contribute directly to revenue growth. At Kallidus, we’re challenging how the L&D industry thinks about value through our "Activity Trap" narrative — moving conversations away from vanity metrics and towards measurable business outcomes. From standout event experiences and executive dinners to customer programmes and category‑led campaigns, Marketing plays a central role in how we bring that story to life. You’ll lead customer and partner marketing activity across campaigns, lifecycle programmes, events, advocacy and communications, helping support our goals around NDR, customer engagement and partner‑generated revenue. This role is ideal for someone who enjoys combining strategy with execution, understands how SaaS businesses grow beyond the initial sale, and is motivated by commercial impact rather than vanity metrics.

Key Responsibilities

  • Building and executing programmes that support customer engagement, retention, expansion and advocacy
  • Creating campaigns and communications across onboarding, adoption, renewals, product launches and expansion opportunities
  • Partnering closely with Customer Success to identify opportunities to increase customer growth and engagement
  • Developing customer proof points including case studies, webinars, customer stories and advocacy initiatives
  • Supporting partner revenue growth through co‑marketing campaigns, webinars, events and enablement activity
  • Planning and executing integrated campaigns across email, content, nurture, webinars and events
  • Using Salesforce and HubSpot to track programme performance, customer engagement and commercial impact
  • Continuously testing and optimising programmes to improve engagement, adoption and revenue contribution

Required Skills, Experience and Behaviours

  • Experience in B2B SaaS marketing, ideally across customer marketing, lifecycle marketing or partner marketing
  • Strong commercial awareness and confidence working closely with revenue teams
  • Experience running integrated marketing programmes across email, content, webinars and events
  • Strong communication, stakeholder management and project management skills
  • Confidence using CRM and marketing automation platforms such as Salesforce and HubSpot
  • A proactive, organised approach with the ability to manage multiple priorities simultaneously

What we offer

  • 27 days of annual leave
  • Full tech setup
  • Collaborative 90‑day onboarding and ongoing learning (it’s kind of our thing, after all)
  • Enhanced Family Leave
  • Flexible, hybrid approach to work

Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity. Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people‑first organisation, it’s crucial that our teams reflect global diversity. Kallidus is a proud member of the Disability Confident Employer scheme. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Senior Customer Growth Marketing Manager employer: Kallidus Ltd

At Kallidus, we pride ourselves on being a people-first organisation that fosters a collaborative and inclusive work culture. As a Senior Customer Growth Marketing Manager, you'll enjoy a flexible hybrid working environment, generous annual leave, and a commitment to your professional development through our comprehensive onboarding and ongoing learning initiatives. Join us in making a meaningful impact as we empower organisations to build thriving cultures through innovative talent solutions.

Kallidus Ltd

Contact Detail:

Kallidus Ltd Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Customer Growth Marketing Manager

Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

Tip Number 2

Show off your skills! Create a portfolio or case studies that highlight your past successes in customer growth marketing. This gives potential employers a taste of what you can bring to the table.

Tip Number 3

Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission of building people-first cultures.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!

We think you need these skills to ace Senior Customer Growth Marketing Manager

B2B SaaS Marketing
Customer Marketing
Lifecycle Marketing
Partner Marketing
Commercial Awareness
Integrated Marketing Programmes
Email Marketing

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Customer Growth Marketing Manager role. Highlight your experience in B2B SaaS marketing and how it aligns with Kallidus' mission to drive customer retention and expansion.

Showcase Your Impact:When detailing your past roles, focus on the commercial impact you've made rather than just listing tasks. We want to see how you've contributed to revenue growth and customer engagement in previous positions.

Be Authentic:Let your personality shine through in your application. Kallidus values a people-first culture, so don’t hesitate to share your passion for marketing and how you can contribute to building strong customer relationships.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Kallidus!

How to prepare for a job interview at Kallidus Ltd

Know Your Stuff

Before the interview, dive deep into Kallidus and their mission. Understand their approach to customer growth and how they link employee performance to business outcomes. This will not only show your genuine interest but also help you align your experience with their goals.

Showcase Your Success Stories

Prepare specific examples of how you've driven customer engagement and retention in previous roles. Use metrics to back up your claims, especially if you can demonstrate a direct impact on revenue growth. This aligns perfectly with Kallidus's focus on measurable business outcomes.

Be Ready to Collaborate

Since this role involves working closely with various teams like Customer Success and Sales, be prepared to discuss how you’ve successfully collaborated in the past. Highlight your communication skills and any experience you have in managing cross-functional projects.

Ask Insightful Questions

Prepare thoughtful questions that reflect your understanding of the role and the company’s objectives. Inquire about their current challenges in customer growth marketing or how they measure success in their campaigns. This shows you're not just interested in the job, but also in contributing to their mission.