Sales Manager - Bespoke Learning in Bristol

Reporting to: Director of Bespoke Learning

A rare opportunity to shape the commercial future of something special

Bespoke by Kallidus has built an extraordinary team, an outstanding track record, and customer experience scores averaging over 98%, now, we’re looking for a Sales Manager to help us take the next step. This is more than a sales leadership role. You’ll have genuine autonomy to shape our new business and account strategy, define how we go to market, and lead the commercial future of Bespoke.

Sitting on the Bespoke Senior Leadership Team, you’ll own our billing target and lead both new business development and account management. You’ll also stay close to customers yourself, managing senior relationships and helping to win and grow our most important accounts.

Our ambition is clear: 30% growth in FY27.

We have the team, the solutions, and the track record. Now we need a commercial leader who can help us make it happen.

The opportunity

At Bespoke, we don’t simply sell learning content. We work with customers to understand the business problems they need to solve and create bespoke learning experiences designed to deliver measurable outcomes.

As Sales Manager, you’ll put this outcomes-led approach at the heart of our commercial strategy. You’ll lead at both a strategic and tactical level – from deciding which markets and sectors we should pursue globally, to coaching an Account Manager through a complex opportunity or leading a major customer conversation yourself.

You’ll work closely with our Solutions and Production teams to ensure every opportunity starts with excellent discovery and results in a solution that genuinely addresses the customer’s needs.

Key Responsibilities

• Owning the commercial target

Take full accountability for Bespoke’s billing target, maintaining a clear view of performance, pipeline, opportunities and risks – and ensuring the leadership team always has an accurate commercial picture.

• Leading and developing the sales team

Lead our new business development and Account Management teams, coaching individuals to improve their commercial skills, discovery conversations and customer relationships.

You’ll also look for smarter ways of working, including using AI and automation to reduce friction, improve targeting and give the team more time for the conversations that matter.

• Setting our new business strategy

Define and implement our new business strategy, identifying the markets, sectors and customers where Bespoke can have the greatest impact.

You’ll help position Bespoke as a leading outcomes-led learning partner and ensure our success is supported by compelling case studies, customer stories and evidence of measurable impact.

• Growing existing accounts

Help our Account Managers become trusted partners to their customers, identifying opportunities to expand relationships and using the outcomes we have already delivered as the foundation for future growth.

• Managing pipeline and forecasting

Build and maintain a healthy, well-qualified pipeline and provide reliable forecasting that the Senior Leadership Team can confidently plan against.

You’ll also lead from the front, maintaining your own portfolio of senior customer relationships and strategic opportunities.

• Contributing at leadership level

As a member of the Bespoke Senior Leadership Team, you’ll represent the commercial function, contribute to strategic decisions and ensure commercial performance remains front and centre.

Required Skills, Experience and Behaviours

We’re looking for an ambitious commercial leader who combines strategic thinking with the willingness to get involved and close deals.

You’ll bring:

• Experience selling bespoke or consultative solutions. You understand project-based sales, custom scoping and longer, multi-stakeholder buying cycles – not just SaaS or transactional selling.
• Strong commercial drive. You’re motivated by the number and comfortable taking ownership of ambitious growth and billing targets.
• Sales leadership experience. You know how to lead, coach and develop both new business and account management professionals.
• A genuine discovery mindset. You ask great questions, listen carefully and understand that the quality of the solution depends on the quality of the conversation that comes before it.
• Strategic and hands‑on capability. You can set the commercial strategy and then step into a customer conversation to help win the deal.
• Strong cross‑functional collaboration. You can build effective partnerships with Solutions, Production and senior leaders.
• Clear communication. You can confidently present the commercial picture at leadership level and translate strategy into practical direction for your team.
• A builder’s mentality. You want the opportunity to shape a commercial function, influence the direction of a business and build something you’re genuinely proud of.

Your experience

Ideally, you’ll have experience:

• Leading and developing a high‑performing sales team, with experience managing both new business and account management activity, coaching individuals and creating a culture of accountability, ambition and continuous improvement.
• Supporting a growing business or business unit, with the ability to operate in an evolving environment, build commercial structure and processes, and adapt the sales strategy as the business scales.
• Owning and closing deals ranging from approximately £30k to £1m for the largest strategic accounts.
• Managing complex, multi‑stakeholder and multi‑month buying cycles.
• Selling bespoke solutions designed around individual customer challenges rather than fixed, off‑the‑shelf products.
• Leading an outcomes‑led, consultative sales process that starts with the customer’s problem and builds towards the right solution.
• Taking ownership of ambitious revenue or billing targets, with strong pipeline management, forecasting and commercial planning skills.
• Working cross‑functionally with senior leaders and delivery teams to turn commercial opportunities into successful customer outcomes.

What we offer

27 days of annual leave

Full tech setup

Support for your ongoing growth & development

Enhanced Family Leave

Flexible, hybrid approach to work

Kallidus is a disability confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people‑first organisation, it’s crucial that our teams reflect global diversity. Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity.

Proud member of the Disability Confident employer scheme.