At a Glance
- Tasks: Drive SEO strategies and improve performance for diverse client accounts.
- Company: Kal-Group Ltd, a leading digital marketing agency with 20+ years of experience.
- Benefits: Competitive salary, performance incentives, hybrid work, and clear career progression.
- Other info: Join a results-driven team that values initiative and innovation.
- Why this job: Take ownership of impactful SEO projects and grow your skills in a dynamic environment.
- Qualifications: 2+ years of SEO experience and proficiency with key SEO tools.
The predicted salary is between 35000 - 45000 £ per year.
Location: Hybrid/3 days in the Office, DN21 2AU
Salary: Competitive salary (based on experience)
Contract: Full Time, Permanent
Hours: Monday – Thursday 8am-5pm, Friday 8am-3pm
What We Offer
- Competitive salary (based on experience)
- Performance-linked incentives
- Hybrid working model
- Clear progression opportunities
- Exposure to real SEO strategy, not siloed tasks
- A team that values outcomes over noise
About the company: Kal-Group Ltd is a well-established digital marketing agency with over 20 years’ experience, specialising in high-performance digital solutions within the mobile leisure and lifestyle sectors. We design, build, and grow websites that generate measurable commercial results not vanity metrics. SEO is a core growth channel within our agency, not an add-on.
Job Role: We’re hiring a Senior SEO Executive who already understands SEO fundamentals and now wants ownership, responsibility, and progression. This is not a junior or trainee role. This is a delivery-focused SEO position where performance matters.
Core Responsibilities
You will be responsible for executing and improving SEO performance across client accounts, including:
SEO Strategy & Execution
- Conduct advanced keyword and intent research (transactional, informational, navigational)
- Optimise on-page content for rankings, UX, and conversion
- Support GEO & AEO-ready content (structured content, entity alignment, topical authority)
- Implement internal linking strategies that improve crawlability and authority flow
Technical & Performance SEO
- Identify and resolve SEO issues using tools such as:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs / SEMrush
- Screaming Frog
- Work with developers and designers to ensure SEO best practices are baked into builds
Authority & Growth
- Support and execute ethical link-building and authority strategies
- Align off-page activity with commercial client goals
- Monitor algorithm changes and adapt strategies accordingly
Reporting & Insight
- Track rankings, traffic, and performance trends
- Translate data into clear insights and actions
- Produce reports that explain what happened, why, and what’s next
Knowledge, Skills & Experience:
Essential:
- Minimum 2 years SEO experience (agency or in-house)
- Strong understanding of: On-page SEO, Search intent, Content optimisation
- Confident with core SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog)
- GCSEs Grade C / 4 or above in Maths and English
- Strong attention to detail
- Clear written and verbal communication
- Commercial awareness (you understand why SEO matters)
Final Note We’re looking for people who get things done not people who wait to be told. If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today, forwarding an up-to-date copy of your CV for consideration in the first instance. No agencies please.
Senior SEO Executive in Morton employer: KAL Group
Kal-Group Ltd is an exceptional employer that fosters a dynamic work culture where innovation and performance are at the forefront. With a competitive salary, hybrid working model, and clear progression opportunities, employees are empowered to take ownership of their roles and contribute to impactful SEO strategies. The agency's commitment to employee growth and a results-driven environment makes it an ideal place for professionals seeking meaningful and rewarding careers in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Executive in Morton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KAL Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KAL Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KAL Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KAL Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Executive in Morton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KAL Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KAL Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about KAL Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KAL Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KAL Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KAL Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
