At a Glance
- Tasks: Shape go-to-market strategies and drive product adoption in a dynamic Regtech environment.
- Company: Join Kaizen, a fast-growing Regtech company transforming financial reporting.
- Benefits: Competitive salary, 25 days leave, private medical insurance, and learning budget.
- Other info: Hybrid work model with excellent career growth opportunities.
- Why this job: Make an impact by translating complex tech into compelling narratives for clients.
- Qualifications: 8-10 years in B2B product marketing with strong storytelling skills.
The predicted salary is between 70000 - 90000 £ per year.
Reports to: Head of Marketing
Location: London / hybrid
Contract: Permanent
About us
Kaizen is a fast-growing Regtech company transforming how financial firms manage the quality, accuracy and completeness of their regulatory reporting. We combine deep regulatory expertise, advanced technology and data‑led assurance to help clients identify reporting issues, reduce operational risk and meet their regulatory obligations with greater confidence. Trusted by hundreds of financial firms, including 80% of global systemically important banks, Kaizen is building a scalable, platform‑led business focused on trusted, independent assurance.
About the role
This role sits at the intersection of Product, Sales, Relationship Management, Technology and Marketing, ensuring Kaizen’s solutions are positioned effectively, launched successfully and adopted by clients. The successful candidate will play a key role in shaping go‑to‑market strategy, driving product adoption, supporting revenue growth and strengthening Kaizen’s market position. You will translate complex regulatory, technical and data‑led capabilities into clear propositions, messaging and sales enablement assets that help client‑facing teams articulate Kaizen’s platform value with confidence.
Key responsibilities
- Develop clear, differentiated positioning and messaging for Kaizen’s products, platform and modules.
- Translate complex regulatory, technical and data‑led capabilities into compelling customer narratives, value propositions, proof points and product storylines.
- Lead go‑to‑market planning for new product releases, platform enhancements and module launches.
- Work with Product, Technology, Sales, Customer Success and Relationship Management to define target audiences, launch plans, value propositions and success measures.
- Translate platform developments and technical innovation into clear customer value and commercial opportunities.
- Partner with Sales and Relationship Management to develop expansion strategies, identify client adoption opportunities and support cross‑sell and upsell initiatives.
- Develop sales enablement materials including pitch decks, product one‑pagers, battlecards, objection‑handling guides and competitor comparisons.
- Ensure product messaging is consistent across campaigns, website content, sales materials, events and client communications.
Required skills and experience
- 8–10 years’ experience in B2B product marketing, proposition marketing, solutions marketing or a closely related role.
- Proven experience in B2B SaaS product marketing, with responsibility for positioning, go‑to‑market strategy, product launches and sales enablement.
- Experience in SaaS, Fintech, Regtech, financial services technology, regulatory reporting, compliance, data quality or capital markets would be highly desirable.
- Proven ability to translate complex regulatory, technical or data‑led products into clear, commercially compelling messaging.
- Strong experience developing product positioning, value propositions, messaging frameworks and go‑to‑market plans.
- Experience creating sales enablement materials that support revenue growth, client adoption, retention and account expansion.
- Strong stakeholder management skills, with experience working across Product, Technology, Sales, Relationship Management, Customer Success, Marketing and subject matter experts.
- Excellent writing, editing and storytelling skills, with the ability to simplify complex subject matter without losing accuracy.
What we offer
- A competitive salary package
- 25 days’ annual leave, plus UK bank holidays and your birthday
- Employee Assistance Programme
- Annual pay review and discretionary bonus
- Private medical insurance, medical cashback plan and wellbeing allowance
- Up to £1,000 per year towards learning any new skill of your choosing
- Salary sacrifice electric car scheme and bike scheme
- Childcare contribution of up to £3,000 per year for dependants aged five and under
Product Marketing Lead employer: Kaizen
Kaizen is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London, offering a hybrid working model that promotes flexibility and work-life balance. With a strong focus on employee growth, we provide generous benefits including a competitive salary, extensive annual leave, and a dedicated learning budget to support your professional development. Join us to be part of a transformative Regtech company where your contributions directly impact the financial sector, all while enjoying unique perks like childcare contributions and wellness initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kaizen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kaizen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kaizen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kaizen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kaizen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kaizen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kaizen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kaizen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kaizen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kaizen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
