At a Glance
- Tasks: Shape go-to-market strategies and drive product adoption for innovative regulatory solutions.
- Company: Join Kaizen, a fast-growing Regtech company trusted by top financial firms.
- Benefits: Enjoy a competitive salary, hybrid work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client success.
- Why this job: Make an impact in the fintech space while working with cutting-edge technology.
- Qualifications: 8-10 years in B2B product marketing, preferably in SaaS or financial services.
The predicted salary is between 70000 - 90000 £ per year.
Reports to: Head of Marketing
Location: London / hybrid
Contract: Permanent
About us
Kaizen is a fast-growing Regtech company transforming how financial firms manage the quality, accuracy and completeness of their regulatory reporting. We combine deep regulatory expertise, advanced technology and data‑led assurance to help clients identify reporting issues, reduce operational risk and meet their regulatory obligations with greater confidence. Trusted by hundreds of financial firms, including 80% of global systemically important banks, Kaizen is building a scalable, platform‑led business focused on trusted, independent assurance.
About the role
This role sits at the intersection of Product, Sales, Relationship Management, Technology and Marketing, ensuring Kaizen’s solutions are positioned effectively, launched successfully and adopted by clients. The successful candidate will play a key role in shaping go‑to‑market strategy, driving product adoption, supporting revenue growth and strengthening Kaizen’s market position. You will translate complex regulatory, technical and data‑led capabilities into clear propositions, messaging and sales enablement assets that help client‑facing teams articulate Kaizen’s platform value with confidence.
Key responsibilities
- Develop clear, differentiated positioning and messaging for Kaizen’s products, platform and modules.
- Translate complex regulatory, technical and data‑led capabilities into compelling customer narratives, value propositions, proof points and product storylines.
- Lead go‑to‑market planning for new product releases, platform enhancements and module launches.
- Work with Product, Technology, Sales, Customer Success and Relationship Management to define target audiences, launch plans, value propositions and success measures.
- Translate platform developments and technical innovation into clear customer value and commercial opportunities.
- Partner with Sales and Relationship Management to develop expansion strategies, identify client adoption opportunities and support cross‑sell and upsell initiatives.
- Develop sales enablement materials including pitch decks, product one‑pagers, battlecards, objection‑handling guides and competitor comparisons.
- Ensure product messaging is consistent across campaigns, website content, sales materials, events and client communications.
Required skills and experience
- 8–10 years’ experience in B2B product marketing, proposition marketing, solutions marketing or a closely related role.
- Proven experience in B2B SaaS product marketing, with responsibility for positioning, go‑to‑market strategy, product launches and sales enablement.
- Experience in SaaS, Fintech, Regtech, financial services technology, regulatory reporting, compliance, data quality or capital markets would be highly desirable.
- Proven ability to translate complex regulatory, technical or data‑led products into clear, commercially compelling messaging.
- Strong experience developing product positioning, value propositions, messaging frameworks and go‑to‑market plans.
- Experience creating sales enablement materials that support revenue growth, client adoption, retention.
Product Marketing Lead in London employer: Kaizen
Kaizen Search Marketing is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about data-driven storytelling in the heart of London. With a commitment to employee growth, we offer extensive training opportunities and encourage collaboration across teams, ensuring that your contributions are valued and impactful. Enjoy a generous benefits package, including 30 days of holiday, as you thrive in a creative environment that champions forward-thinking digital marketing strategies.
