At a Glance
- Tasks: Shape go-to-market strategies and drive product adoption for innovative regulatory solutions.
- Company: Join Kaizen, a fast-growing Regtech company trusted by top financial firms.
- Benefits: Enjoy a competitive salary, hybrid work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client success.
- Why this job: Make an impact in the fintech space while working with cutting-edge technology.
- Qualifications: 8-10 years in B2B product marketing, preferably in SaaS or financial services.
The predicted salary is between 70000 - 90000 £ per year.
Reports to: Head of Marketing
Location: London / hybrid
Contract: Permanent
About us
Kaizen is a fast-growing Regtech company transforming how financial firms manage the quality, accuracy and completeness of their regulatory reporting. We combine deep regulatory expertise, advanced technology and data‑led assurance to help clients identify reporting issues, reduce operational risk and meet their regulatory obligations with greater confidence. Trusted by hundreds of financial firms, including 80% of global systemically important banks, Kaizen is building a scalable, platform‑led business focused on trusted, independent assurance.
About the role
This role sits at the intersection of Product, Sales, Relationship Management, Technology and Marketing, ensuring Kaizen’s solutions are positioned effectively, launched successfully and adopted by clients. The successful candidate will play a key role in shaping go‑to‑market strategy, driving product adoption, supporting revenue growth and strengthening Kaizen’s market position. You will translate complex regulatory, technical and data‑led capabilities into clear propositions, messaging and sales enablement assets that help client‑facing teams articulate Kaizen’s platform value with confidence.
Key responsibilities
- Develop clear, differentiated positioning and messaging for Kaizen’s products, platform and modules.
- Translate complex regulatory, technical and data‑led capabilities into compelling customer narratives, value propositions, proof points and product storylines.
- Lead go‑to‑market planning for new product releases, platform enhancements and module launches.
- Work with Product, Technology, Sales, Customer Success and Relationship Management to define target audiences, launch plans, value propositions and success measures.
- Translate platform developments and technical innovation into clear customer value and commercial opportunities.
- Partner with Sales and Relationship Management to develop expansion strategies, identify client adoption opportunities and support cross‑sell and upsell initiatives.
- Develop sales enablement materials including pitch decks, product one‑pagers, battlecards, objection‑handling guides and competitor comparisons.
- Ensure product messaging is consistent across campaigns, website content, sales materials, events and client communications.
Required skills and experience
- 8–10 years’ experience in B2B product marketing, proposition marketing, solutions marketing or a closely related role.
- Proven experience in B2B SaaS product marketing, with responsibility for positioning, go‑to‑market strategy, product launches and sales enablement.
- Experience in SaaS, Fintech, Regtech, financial services technology, regulatory reporting, compliance, data quality or capital markets would be highly desirable.
- Proven ability to translate complex regulatory, technical or data‑led products into clear, commercially compelling messaging.
- Strong experience developing product positioning, value propositions, messaging frameworks and go‑to‑market plans.
- Experience creating sales enablement materials that support revenue growth, client adoption, retention.
Product Marketing Lead in London employer: Kaizen
Kaizen is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to drive meaningful change in the Regtech space. With a strong focus on professional development and collaboration, team members enjoy opportunities for growth while working alongside industry leaders in a hybrid environment in London. The company's commitment to excellence and its position as a trusted partner for major financial institutions make it an exciting place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Kaizen. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Kaizen.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Kaizen's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Kaizen
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Kaizen.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Kaizen will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Kaizen employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
