At a Glance
- Tasks: Drive impactful PR efforts and secure media coverage for clients.
- Company: Join Kaizen Search Marketing, a forward-thinking digital marketing agency.
- Benefits: 30 days holiday, dedicated training budget, and flexible working options.
- Other info: Enjoy team socials, charity volunteer days, and a clear development plan.
- Why this job: Be part of a team redefining digital marketing with creativity and innovation.
- Qualifications: Creative thinker with strong communication and problem-solving skills.
The predicted salary is between 33075 - 40425 £ per year.
We are seeking an ambitious, creative Senior Digital PR Executive.
The Agency
Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award-winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.
We are dedicated to three core principles:
- Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.
- Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.
- Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.
You’ll be joining an ambitious team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.
The Role
As a Digital PR Executive you’ll consistently drive impactful PR efforts, securing regular coverage and building long-term media connections. You’ll create press releases and pitch emails that communicate campaign messages and secure media coverage and backlinks for clients. You’ll act as our client’s press office and regularly identify newsjacking opportunities.
You will build strong media relationships by creating tailored media lists and pitching to relevant journalists. You’ll develop skills in link-building, email pitching, and using A/B testing to refine strategies and meet KPIs. You will understand how your work contributes to client SEO and brand goals. You’ll contribute to campaign ideation, ensuring the delivery of link-worthy ideas, as well as provide insights for strategic reporting, and demonstrate ROI impact of your work. You will begin to support campaign creation, including data, research, and copywriting and will gain exposure to client comms. Additionally, you’ll contribute to agency marketing through blogs, case studies, and social media.
Key Responsibilities
- Create compelling and newsworthy press releases, pitch emails and other Digital PR materials to effectively communicate key campaign messages and build links and coverage for your clients.
- Manage the press office for our clients, including proactively sourcing reactive / newsjacking opportunities for your accounts.
- Monitor industry media coverage daily, providing insights on trends and competitor activities.
- Have a strong understanding of your clients as well as their competitors & their PR efforts.
- Consistently produce high quality, tailored and relevant media lists by identifying relevant media outlets and journalists to pitch our stories and secure media coverage.
- Build and maintain strong relationships with journalists and media contacts to secure ongoing coverage.
- Demonstrate a strong understanding of effective link-building, email pitching techniques and media database tools.
- Effectively A/B test email templates to understand what is and isn’t driving success.
- Consistently deliver campaign coverage across multiple sectors, in line with your personal KPIs.
- Contribute to client ideation sessions to ensure link-worthy campaign ideas are being pitched.
- Provide strategic insight for monthly and quarterly reports to measure PR impact and demonstrate ROI.
- Begin to understand the SEO impact of Digital PR.
- Begin to gain exposure on client communications, supported by the Client lead.
- Begin to support with the creation of client campaigns including data, research and copy creation, demonstrating a high attention to detail and commitment to accuracy.
- Create content to support agency marketing efforts including blogs, case studies and social media posts.
About You
- A creative thinker with the ability to take concepts from ideation stage through to execution.
- A problem solver with a can do attitude.
- A strategic thinker with a proven ability to analyse and improve performance.
- A detail-oriented professional who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
- A client-focused communicator with excellent interpersonal skills.
- An enthusiastic team player with a commitment to delivering outstanding results.
- Strong attention to detail and ability to meet deadlines.
30 days holiday + Bank Holidays. Dedicated training budget per year to help develop you in your role. Cycle to Work Scheme. Team socials throughout the year. Charity volunteer days – 3 days a year to work for a charity of your choice. Childcare Scheme – to help cover childcare costs through salary sacrifice. Work 2 days a week in our London office, 3 WFH days. A clear personal development plan to help you progress in your chosen pathway. Industry training and conferences. 6 mental health coaching sessions a year provided via Self Space.
Senior Digital PR Executive employer: Kaizen Search Limited
At Kaizen Search Marketing, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a remote-ready employer, we offer flexible working arrangements, comprehensive professional development opportunities, and a collaborative environment where your data-driven insights can truly make an impact across diverse industries. Join us to be part of a team that values your contributions and supports your growth in the exciting field of Digital PR.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kaizen Search Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kaizen Search Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kaizen Search Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kaizen Search Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital PR Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kaizen Search Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kaizen Search Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kaizen Search Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kaizen Search Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kaizen Search Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kaizen Search Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
