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For Companies At a Glance
- Tasks: Drive impactful PR efforts, create press releases, and build media connections.
- Company: Join Kaizen Search Marketing, a forward-thinking digital agency redefining excellence in marketing.
- Benefits: Enjoy 30 days holiday, training budgets, team socials, and mental health coaching.
- Why this job: Be part of a creative team transforming the digital marketing landscape with innovative strategies.
- Qualifications: Minimum one year experience in Digital PR or communications; creativity and problem-solving skills required.
- Other info: Location: Shoreditch, London; bonus for Italian or Spanish speakers.
The predicted salary is between 28800 - 42000 £ per year.
We are seeking an ambitious, creative Digital PR Executive to join our specialist team.
About the Role
The Agency
Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.
We are dedicated to three core principles:
Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.
Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.
Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.
You’ll be joining an ambitious team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.
The Role
As a Digital PR Executive you’ll consistently drive impactful PR efforts, securing regular coverage and building long-term media connections. You’ll create press releases and pitch emails that communicate campaign messages and secure media coverage and backlinks for clients. You’ll act as our client’s press office and regularly identify newsjacking opportunities.
Digital PR execs will build strong media relationships by creating tailored media lists and pitching to relevant journalists. You’ll understand how to create convincing email pitches and use A/B tests to refine strategies. Digital PR execs will understand how their work contributes to SEO and brand goals and will also get to contribute creatively by participating in campaign ideations. As a Digital PR exec you will also begin to support campaign creation and client communications.
This role requires a self starter, effective communication and organisation skills and the ability to think creatively. You will have at least one year’s experience of working in a Digital PR or communications based role.
Here’s what you’ll be doing:
Key Responsibilities
- Create compelling and newsworthy press releases, pitch emails and other Digital PR materials to effectively communicate key campaign messages and build links and coverage for your clients
- Manage the press office for our clients, including proactively sourcing reactive / newsjacking opportunities for your accounts
- Monitor industry media coverage daily, providing insights on trends and competitor activities
- Have a strong understanding of your clients as well as their competitors & their PR efforts
- Consistently produce high quality, tailored and relevant media lists by identifying relevant media outlets and journalists to pitch our stories and secure media coverage
- Build and maintain strong relationships with journalists and media contacts to secure ongoing coverage
- Demonstrate a strong understanding of effective link-building, email pitching techniques and media database tools
- Effectively A/B test email templates to understand what is and isn’t driving success
- Consistently deliver campaign coverage across multiple sectors, in line with your personal KPIs
- Contribute to client ideation sessions to ensure link-worthy campaign ideas are being pitched
- Provide insight for monthly and quarterly reports to measure PR impact and demonstrate ROI
- Begin to understand the SEO impact of Digital PR
- Begin to gain exposure on client communications, supported by the client lead
- Begin to support with the creation of client campaigns including data, research and copy creation, demonstrating a high attention to detail and commitment to accuracy
- Create content to support with agency marketing efforts including blogs, case studies and social media posts
About You
- Minimum 1 years experience in a similar role.
- A creative thinker who can regularly contribute newsworthy campaign ideas.
- A problem solver with a can do attitude.
- A detail-oriented professional who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
- Excellent interpersonal skills.
- An enthusiastic team player with a commitment to delivering outstanding results.
- Bonus : Italian or Spanish speaking or experience working in one or both of these markets
- 30 days holiday + Bank Holidays
- Dedicated training budget per year to help develop you in your role
- Cycle to Work Scheme
- Team socials throughout the year
- Charity volunteer days – 3 days a year to work for a charity of your choice
- Childcare Scheme – to help cover childcare costs through salary sacrifice
- Work 5 days a fortnight in either our London office
- A clear personal development plan to help you progress in your chosen pathway
- Industry training and conferences
- 6 mental health coaching sessions a year provided via Self Space
Location
London (Shoreditch)
If you’re excited to make a meaningful impact, we’d love to hear from you.
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Digital PR Executive employer: Kaizen Search Limited
Contact Detail:
Kaizen Search Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and engage with their content to stay updated. This knowledge will help you during interviews and show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those working in PR. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role at Kaizen.
✨Tip Number 3
Prepare examples of your previous work in digital PR, particularly any successful campaigns you've contributed to. Be ready to discuss how you secured media coverage and built relationships with journalists, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your creativity by brainstorming unique campaign ideas that align with Kaizen's mission. Presenting fresh concepts during your interview can set you apart and highlight your potential contribution to the team.
We think you need these skills to ace Digital PR Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR or communications. Focus on your achievements, particularly those that demonstrate your ability to create compelling press releases and build media relationships.
Craft a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the agency's mission. Mention specific examples of how your skills align with their core principles and how you can contribute to their goals.
Showcase Creativity: Since the role requires creative thinking, include examples of past campaigns or projects where you contributed innovative ideas. Highlight any newsworthy pitches you've created that secured media coverage.
Research the Agency: Familiarise yourself with Kaizen Search Marketing's work and values. Understanding their approach to Digital PR will help you tailor your application and demonstrate your genuine interest in joining their team.
How to prepare for a job interview at Kaizen Search Limited
✨Showcase Your Creativity
As a Digital PR Executive, creativity is key. Prepare to discuss your past campaigns and how you generated newsworthy ideas. Bring examples of your work that demonstrate your ability to think outside the box.
✨Understand the Company and Its Clients
Research Kaizen Search Marketing thoroughly. Understand their core principles and the industries they serve. Be ready to discuss how your skills can contribute to their mission of driving success for clients.
✨Prepare for Practical Scenarios
Expect to be asked about specific PR scenarios, such as how you would handle a newsjacking opportunity or create a compelling press release. Practise your responses to demonstrate your problem-solving skills and strategic thinking.
✨Demonstrate Strong Communication Skills
Effective communication is crucial in this role. Be prepared to showcase your interpersonal skills during the interview. Consider discussing how you've built relationships with journalists or managed client communications in the past.
