At a Glance
- Tasks: Create engaging press releases and build relationships with top journalists.
- Company: Join Kaizen Search Marketing, an innovative AI-driven performance marketing agency.
- Benefits: 30 days holiday, remote work options, and a £1,000 training budget.
- Other info: Enjoy hybrid working, team socials, and charity volunteer days.
- Why this job: Kickstart your PR career while making a real impact in the media.
- Qualifications: Strong writing skills and a passion for current affairs; PR experience is a bonus.
The predicted salary is between 25000 - 32000 £ per year.
We are seeking an ambitious, creative Digital PR Assistant to join our specialist team.
About Kaizen: Kaizen Search Marketing is an AI enabled performance marketing agency specialising in SEO, PR, and Social Media. We help clients Conquer the Search-Verse™ and grow their online discoverability.
Job Summary: Our PR team is responsible for crafting stories and campaigns that get our clients front and centre in the media. You will be responsible for building relationships with journalists in top tier national and global media publications across a variety of industries, writing press releases and pitch emails to ensure our stories get coverage. You will work closely with our PR Executives and Account Managers to maintain Kaizen’s standards and achieve KPI success, gaining exposure and experience to set you up for a career in PR. You will be engaged with current affairs, follow the latest trends across social media and have strong writing skills that will help you craft brilliantly creative email pitches to journalists.
Key Responsibilities:
- Create exciting and engaging press releases and pitch emails.
- Build up your own network of journalist contacts, becoming a trusted source of content for them.
- Curate your own media lists, using our in house tool suite as well as your own initiative and research to spot and find relevant contacts.
- Spot relevant and timely reactive opportunities for your clients, pitching these stories internally and assisting with production when needed.
- Position your clients as experts in the media, regularly sharing quotes and expert commentary with journalists.
- Consistently gain top-tier coverage in online publications.
- Build deep understanding of your client’s industry.
- Understand how to craft a successful Digital PR campaign, developing your knowledge of newsworthy hooks and topics.
- Pitch expert comments to journalists, acting with speed to spot opportunities and craft responses.
- Contribute to ongoing reporting for clients.
- Develop your knowledge of industry leading tools such as SEMRush, Ahrefs and Buzzstream.
- Regularly follow the news to help you understand how to gain cut-through in the media.
- Understand the latest trends on key social media platforms and incorporate into your work.
- Contribute creative ideas in our ideation process across a variety of clients.
- Share campaigns and ideas that we can aspire to achieving with the team to drive inspiration and creativity.
Personal Specification:
- Hybrid working from our London or Manchester office 2 days a week.
- Excellent writing, editing, and proofreading skills.
- Creative thinker with the ability to think on your feet.
- Strong understanding of the news and latest trends.
- Team player who is motivated by working with others and a strong communicator.
- High attention to detail and pride in your output – your work will be visible to thousands of people.
- Experience in a PR or digital role will be a bonus but is not essential.
- Organised with the ability to manage multiple stakeholders and projects simultaneously.
Benefits include:
- 30 days holiday + Bank Holidays.
- Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad.
- £1,000 training budget per year to help develop you in your role.
- Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month.
- Team socials throughout the year.
- Charity volunteer days – 3 days a year to work for a charity of your choice.
- Childcare Scheme – to help cover childcare costs through salary sacrifice.
- A clear personal development plan to help you progress in your chosen pathway.
Digital PR Assistant employer: Kaizen Search Limited
At Kaizen Search Marketing, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a remote-ready employer, we offer flexible working arrangements, comprehensive professional development opportunities, and a collaborative environment where your data-driven insights can truly make an impact across diverse industries. Join us to be part of a team that values your contributions and supports your growth in the exciting field of Digital PR.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Assistant
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Kaizen Search Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Kaizen Search Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Kaizen Search Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Assistant
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Kaizen Search Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Kaizen Search Limited.
How to prepare for a job interview at Kaizen Search Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
