At a Glance
- Tasks: Lead B2B content strategies and oversee impactful campaigns for diverse clients.
- Company: Fast-growing integrated marketing agency with a collaborative culture.
- Benefits: Hybrid working, 25 days leave, private healthcare, and professional development.
- Other info: Genuine opportunities for career growth as the agency expands.
- Why this job: Shape the future of content strategy in an award-winning agency environment.
- Qualifications: Strong B2B content expertise and experience in leading strategic conversations.
KRG are working with an ambitious, fast-growing integrated marketing agency looking for a Content Manager to join their expanding team. This is a strategic role for an experienced B2B content manager who understands how to build effective content strategies, lead client conversations and oversee the delivery of impactful content campaigns.
Working closely with a growing Client Services team, you will take ownership of content strategy and processes across a portfolio of primarily B2B clients, many operating across international markets. You will be responsible for translating business objectives and audience insights into commercially focused content strategies, briefing internal specialists and creative teams to bring those strategies to life.
This isn’t an execution-heavy, or copywriting focused content role. Instead, your focus will be on setting the strategic direction, ensuring quality and consistency across delivery, and acting as a trusted content advisor to both clients and internal teams. The agency is entering an exciting period of growth, with ambitious plans to significantly scale the business over the next three years. You will have genuine influence over how the content function develops, with plenty of scope to grow your responsibilities and career alongside the business.
What You’ll Be Doing
- Leading the development of audience-led content strategies across a portfolio of primarily B2B clients, ensuring activity is aligned with wider marketing objectives and commercial goals.
- Working alongside the Client Services team to advise clients, lead strategic conversations, present recommendations and identify opportunities to develop and improve their content programmes.
- Translating strategy into clear, actionable briefs for internal content, creative, SEO and digital teams, ensuring everyone has the direction and insight needed to deliver effectively.
- Establishing and refining content processes, frameworks and ways of working to improve consistency, quality and efficiency across client accounts.
- Overseeing content strategy across international markets, considering different audiences, markets and messaging requirements.
- Providing strategic oversight of content delivery, reviewing outputs, challenging thinking and ensuring campaigns meet the required standards and deliver against agreed objectives.
- Working closely with the growing Client Services function, helping upskill colleagues and embedding content strategy into the wider client offering.
- Playing an active role in evolving the agency’s content proposition, identifying opportunities to introduce new approaches, services and ways of working.
- The role will primarily focus on website led content strategy and campaigns, including overseeing the development of website content, landing pages, blogs, thought leadership articles, whitepapers, case studies, research-led reports and other written, long form content assets.
- You will ensure content is audience-led, commercially relevant and aligned with each client’s wider marketing objectives, briefing specialist teams to deliver engaging, high-quality content that supports brand positioning, lead generation and conversion.
What We’re Looking For
- A strong background in B2B content, with an understanding of complex audiences, longer sales cycles, lead generation and how content supports wider business objectives.
- Previous experience working within a marketing, content, digital or integrated agency, ideally overseeing multiple client accounts and working collaboratively with different specialist teams.
- Experience developing and leading content strategies, setting direction and briefing teams to deliver, rather than being solely responsible for hands-on content production.
Desired experience (not essential!):
- Digital PR exposure or knowledge.
- People management experience - there is the opportunity to manage as the team continues to expand.
- Travel, SaaS or eCommerce client experience.
Benefits & Perks
- Hybrid working, 2 days per week in a central London office.
- 25 days annual leave plus bank holidays.
- Private healthcare through Bupa.
- Paid for training and professional development opportunities.
- Access to paid AI tools and technology to support smarter working and innovation.
- Genuine opportunities to take on greater responsibility as the agency continues to grow.
- The opportunity to shape and influence the agency’s growing content proposition.
- Award-winning agency environment.
Senior Content Manager (B2B Agency) in London employer: Kairos Recruitment
Join a dynamic signage company in Bexleyheath that values creativity and innovation, offering a collaborative work culture where your artistic skills can truly shine. With competitive salaries and opportunities for professional growth, this role not only allows you to work on exciting projects but also fosters an environment of continuous learning and development. Enjoy the unique advantage of being part of a close-knit team dedicated to delivering high-quality signage solutions while making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Manager (B2B Agency) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kairos Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kairos Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kairos Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kairos Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Manager (B2B Agency) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kairos Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kairos Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kairos Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kairos Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kairos Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kairos Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
