Marketing & Content Creation Assistant - Volunteer in Leicester

Join to apply for the Marketing & Content Creation Assistant – Volunteer role at KAINE MANAGEMENT LTD. Help us grow our community reach through social media, newsletters and digital storytelling. Use your creative and marketing skills to boost engagement, share impact and support Kainé Management’s mission to empower local people.

Kainé Management works to improve community cohesion in Leicester, promoting a positive future for all residents. We tackle inequalities, build acceptance, and strengthen social bonds across cultural and generational divides. Through our work in arts, education and cultural awareness, we deliver programmes, projects, workshops and events that bring people together, build confidence and inspire change—removing barriers to unity and belonging. We support everyone in Leicester who continues to face disadvantage, including BAME communities, refugees and asylum seekers, young adults, women, teenagers and older residents from across our diverse city.

This is where your support as a Marketing & Content Creation Volunteer will make a real difference. By helping us develop our social media, newsletter and digital storytelling, you’ll amplify the voices of the people and communities we serve. You’ll turn our workshops, performances and success stories into engaging content that shows Leicester residents the power of community connection.

Your work will help us:

• Increase awareness of our projects and events, encouraging greater participation.
• Showcase the diversity, talent and resilience within our communities.
• Strengthen relationships with partners, funders and supporters who share our values.
• Build a consistent, inclusive online presence that reflects our mission and impact.

A stronger digital presence will not only help us grow our audience and attract support—but it will also promote community cohesion by celebrating shared stories, mutual respect and collective achievement. Ultimately, this role will help Kainé Management become a louder, more confident voice for unity, belonging and opportunity. Your creativity and communication skills will help us tell the story of a city coming together—and inspire others to join us in building a more connected, inclusive Leicester.

What are we looking for?

We’re looking for a creative, organised and socially aware communicator who loves using digital media to make a difference.

Key Skills And Experience

• Experience managing social media accounts for an organisation, community project or personal brand.
• Strong writing skills and an understanding of how to adapt tone and style for different audiences.
• Basic design or visual storytelling ability—using tools like Canva to create attractive posts or videos.
• Familiarity with social media analytics, hashtags, trends and scheduling tools (e.g. Meta Business Suite, Buffer, Hootsuite).
• Experience with email newsletters (Mailchimp or similar)—creating and sending updates to keep supporters engaged.
• Comfortable editing and updating website content (WordPress or similar CMS helpful but not essential).

Personal qualities

• Creative and proactive – you enjoy generating ideas and turning them into shareable, inspiring content.
• Collaborative – happy to work with a small, friendly team, take feedback, and support others’ ideas.
• Organised – able to manage your own time and maintain a simple posting schedule.
• Community-minded – interested in culture, education and social impact; you’ll understand the value of authentic storytelling.
• Positive communicator – you naturally write with warmth, empathy and optimism.

Most important attributes

We’re looking for someone who believes in the power of stories to connect and uplift people. You’ll bring energy, curiosity and creativity—using digital tools not just to market, but to inspire. Whether you’re a marketing professional looking to give back, a student wanting hands‑on experience, or a creative volunteer who loves social media, your contribution will help Kainé Management reach more people and make an even bigger difference.

What will you be doing?

We are looking for a creative Marketing & Content Creation Volunteer to help Kainé Management raise awareness of our work and strengthen our connection with the communities we serve. You’ll help us tell our story, celebrate local voices, and increase engagement across our digital channels. Working closely with our small and passionate team, you will:

• Plan and schedule engaging content for our social media platforms (Facebook, Instagram, LinkedIn and X/Twitter).
• Create eye‑catching posts, graphics and short videos that highlight our projects, events, people and achievements.
• Help us manage and grow our email newsletter, writing updates that inspire supporters, partners and participants.
• Keep our website content fresh, relevant and easy to navigate, ensuring consistent branding and tone of voice.
• Analyse post performance and engagement metrics to understand what works and suggest improvements.
• Contribute creative ideas for campaigns and events to attract new participants, volunteers and funders.
• Support the team in developing a simple content calendar to keep communication consistent and aligned with our mission.

This role is perfect for someone who enjoys storytelling, digital communication and creative expression. You don’t need to be an expert in everything—what matters most is enthusiasm, consistency and a good feel for what engages people online. You’ll be part of a small, friendly team making a tangible impact in the community—helping more people see, hear and celebrate the positive change happening through Kainé Management.