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For Companies At a Glance
- Tasks: Drive e-commerce performance and enhance the online shopping experience for our community.
- Company: Join Kaiia, a fast-growing athleisure brand focused on community and confidence.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Make a real impact on how customers connect with Kaiia online.
- Qualifications: Experience in e-commerce management and a passion for digital innovation.
- Other info: Collaborate with creative teams and shape the future of online shopping.
The predicted salary is between 36000 - 60000 £ per year.
About Kaiia
Kaiia is a fast-growing, social-first athleisure brand built on community, confidence and everyday essentials. Born in the UK and powered by our community, we create comfortable, elevated pieces designed for real life, from campus to coffee runs, workouts to weekends. As Kaiia continues to scale across website, app and international markets, we are investing in a more immersive, intuitive and engaging digital experience.
The Role
The E-commerce Manager owns the day-to-day performance of the website and the Kaiia app, with a focus on driving revenue, improving conversion and delivering a smooth, engaging shopping experience. This role plays a key part in supporting international growth, evolving the website experience, growing the app as a core commerce channel, and working closely with CRM to increase retention and lifetime value.
Key Responsibilities
- E-commerce Performance & Insight
- Own daily and weekly trading performance across website and app
- Monitor traffic behaviour, conversion drivers, AOV, repeat rate and retention
- Use analytics and insight to inform trading decisions and priorities
- Provide clear, data-led recommendations in trade meetings
- International Growth
- Support the launch and optimisation of international markets (Ireland, EU and future markets)
- Ensure localised site and app experiences, including pricing, content, reviews and UX
- Optimise international customer journeys to improve trust, conversion and repeat purchase
- Website Experience (Website of the Future)
- Own the end-to-end onsite customer journey from homepage through to checkout
- Evolve the website into a social-first, video-led experience, including shoppable content, UGC and creator-led storytelling
- Improve navigation, PLPs, PDPs and checkout to reduce friction and increase conversion
- Continuously optimise the website in line with Kaiia's long-term digital vision
- App Growth
- Support the growth and performance of the Kaiia app as a key commerce channel
- Drive app adoption, engagement and repeat purchasing
- Deliver app-exclusive moments such as early access drops, bundles and loyalty features
- Partner with CRM and Performance teams on push notifications and in-app journeys
- CRM, Loyalty & LTV
- Work closely with CRM to improve customer lifetime value, retention and purchase frequency
- Support segmentation, lifecycle journeys and loyalty initiatives
- Use customer insight to shape personalised experiences across site, app and CRM
- Track and optimise repeat rate and LTV as core success metrics
- Merchandising, Content & Brand Alignment
- Partner with Merchandising and Marketing to align product launches, pricing and promotions
- Ensure all ecommerce content is on-brand, market-appropriate and delivered on time
- Oversee product launches and ensure stock, imagery and product information are accurate
- CRO, Optimisation & Testing
- Lead CRO testing and experimentation across site and app
- Analyse heatmaps, session recordings and customer behaviour
- Test, learn and iterate to drive continuous improvement
- Vision, Innovation & Competitive Edge
- Help bring Kaiia's Website of the Future and App Growth vision to life
- Stay close to platform trends, customer behaviour and competitor activity
- Regularly review competitor experiences across website, app, TikTok Shop and emerging commerce platforms
- Translate insight into clear recommendations that keep Kaiia ahead of the market
- Cross-Functional Collaboration
- Work closely with Performance teams on landing pages and conversion journeys
- Partner with Brand and Creative on onsite storytelling and visual standards
- Collaborate with Operations and Tech on stock visibility, sizing, alerts and pre-orders
What
Ecommerce Manager in Warrington employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those connected to Kaiia. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your e-commerce expertise. Whether it’s a mock-up of a website or a case study on improving conversion rates, let your creativity shine!
✨Tip Number 3
Prepare for the interview by diving deep into Kaiia’s brand values and current digital strategies. Be ready to discuss how you can contribute to their vision of a social-first, engaging online experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Kaiia community.
We think you need these skills to ace Ecommerce Manager in Warrington
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how your experience aligns with our mission at Kaiia and how you can contribute to our community-driven approach.
Be Data-Driven: Since the role involves a lot of performance analysis, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in previous roles. We love a good data story!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific responsibilities and values mentioned in the job description. Show us that you understand what makes Kaiia unique!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on being part of our digital journey!
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your Numbers
As an E-commerce Manager, you'll need to be data-driven. Brush up on key metrics like conversion rates, average order value, and customer retention rates. Be ready to discuss how you've used analytics in past roles to drive performance and make informed decisions.
✨Showcase Your Creativity
Kaiia is all about a social-first, engaging experience. Prepare examples of how you've enhanced user journeys or created innovative marketing strategies. Think about how you can bring fresh ideas to the table that align with their vision of a 'Website of the Future'.
✨Understand the Brand
Dive deep into Kaiia's ethos and product offerings. Familiarise yourself with their community-driven approach and how they position themselves in the athleisure market. This will help you articulate how your skills can contribute to their mission and growth.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Be ready to discuss your experience collaborating with marketing, tech, and creative teams. Highlight specific projects where teamwork led to successful outcomes, showcasing your ability to bridge gaps between departments.
