At a Glance
- Tasks: Create and manage engaging social content for TikTok, YouTube Shorts, and Snapchat.
- Company: Join Kaiia, a vibrant fashion brand born on TikTok, leading the social-first movement.
- Benefits: Dynamic work environment with opportunities for creativity and growth.
- Other info: Fast-paced role with a focus on innovation and cultural relevance.
- Why this job: Be at the forefront of fashion trends and community engagement.
- Qualifications: Passion for social media and experience in content creation preferred.
The predicted salary is between 30000 - 40000 £ per year.
Location: Manchester
Department: Marketing & Brand
Reporting to: Global Head of Marketing & Brand
About Kaiia
Kaiia is a UK-based fashion and lifestyle brand built on the belief that everyday essentials should feel elevated, effortless and built on community. Founded in Manchester and born on TikTok, Kaiia has grown into a social-first brand, turning viral moments into a global fashion movement. We are currently the #1 fashion brand on TikTok Shop, with the platform acting as a core driver of both brand heat and revenue. With a rapidly growing audience and strong momentum across social and ecommerce, we are building a brand that sits at the intersection of content, culture and commerce.
The Role
We are looking for a Social Content Executive to sit at the heart of Kaiia’s always-on content engine, with a focus across TikTok, YouTube Shorts and Snapchat. This is a highly hands-on, fast-paced role responsible for shooting, editing and publishing content daily, while also supporting campaigns, events and social shoots. You will play a key role in building a social-first brand presence, ensuring Kaiia remains culturally relevant, trend-led and performance-driven.
Key Responsibilities
- Content Creation & Execution
- Shoot and create daily, high-volume content using iPhone, maintaining a consistent always-on pipeline
- Produce TikTok videos, YouTube Shorts and Snapchat content, optimised for each platform
- Edit short-form video and static content aligned to platform best practice and brand tone
- Capture content across HQ, campaigns, events and social shoots
- Platform Ownership & Growth
- Support the management of TikTok, YouTube Shorts and Snapchat channels
- Plan, post and optimise content in line with the campaign and trading calendar
- Repurpose content across platforms to maximise reach, engagement and efficiency
- Support TikTok Live through organic amplification and content planning
- Creative & Trend Leadership
- Stay ahead of trends, sounds, cultural moments and platform updates
- Translate trends into on-brand, scalable content formats
- Develop repeatable content series that drive consistency and recognition
- Bring fresh, innovative and out-of-the-box ideas to content and campaigns
- Community & Brand Building
- Support community management, ensuring consistent engagement and two-way conversation
- Help build a strong, engaged and loyal community across platforms
- Ensure content reflects Kaiia’s tone: relatable, confident and community-led
- Collaboration & Campaign Delivery
- Work closely with Creative, Influencer and Paid Media teams
- Maximise influencer and creator content across social channels
- Support delivery of campaign moments, brand events and social-first activations
- Ensure all content aligns with campaign storytelling and brand direction
- Performance & Optimisation
- Track and report on weekly and monthly content performance
- Monitor KPIs including views, engagement, growth and content contribution to revenue
- Identify high-performing content to be scaled into paid social
- Continuously optimise content based on data and insights
Skills & Experience
- Strong passion for social media with a deep understanding of TikTok-first content
- Experience creating content for TikTok, YouTube Shorts or similar platforms
- Confident shooting and editing high-quality content independently (iPhone-led)
- Strong instinct for trends, hooks and engaging content formats
- Creative thinker with a social-first mindset
- Organised, proactive and comfortable working in a fast-paced environment
- Understanding of social performance metrics and reporting
Requirements
- Experience in a similar social or content role (preferred but not essential)
- Strong understanding of social platforms, trends and influencer landscape
- Ability to manage multiple content streams and deadlines
- Willingness to travel for campaigns, events and shoots
- Familiarity with social tools and scheduling platforms is beneficial
What Success Looks Like
- Consistent daily content output across TikTok, YouTube Shorts and Snapchat
- Growth in engagement, reach and followers
- High-performing content that feeds into paid and drives revenue
- A strong, visible and community-led social presence
- Development of scalable, repeatable content formats
Social Content Executive in Manchester employer: KAIIA THE LABEL
Conturve is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation are celebrated. As an Influencer Outreach Assistant in Manchester, you'll enjoy the opportunity to make a tangible impact on our influencer strategy while working alongside a passionate team dedicated to empowering women. With a focus on personal growth and development, we offer a dynamic environment that encourages you to explore new ideas and build meaningful relationships within the creator community.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KAIIA THE LABEL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KAIIA THE LABEL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KAIIA THE LABEL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Content Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KAIIA THE LABEL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KAIIA THE LABEL:Show us that you’ve done your homework! In your application, briefly mention what you admire about KAIIA THE LABEL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KAIIA THE LABEL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KAIIA THE LABEL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KAIIA THE LABEL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
