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- Tasks: Create and manage engaging social content for TikTok, YouTube Shorts, and Snapchat.
- Company: Join Kaiia, a vibrant fashion brand born on TikTok, leading the social-first movement.
- Benefits: Dynamic work environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of fashion trends and community engagement.
- Qualifications: Passion for social media and experience in content creation preferred.
- Other info: Fast-paced role with a focus on innovation and cultural relevance.
The predicted salary is between 30000 - 40000 £ per year.
Location: Manchester
Department: Marketing & Brand
Reporting to: Global Head of Marketing & Brand
About Kaiia
Kaiia is a UK-based fashion and lifestyle brand built on the belief that everyday essentials should feel elevated, effortless and built on community. Founded in Manchester and born on TikTok, Kaiia has grown into a social-first brand, turning viral moments into a global fashion movement. We are currently the #1 fashion brand on TikTok Shop, with the platform acting as a core driver of both brand heat and revenue. With a rapidly growing audience and strong momentum across social and ecommerce, we are building a brand that sits at the intersection of content, culture and commerce.
The Role
We are looking for a Social Content Executive to sit at the heart of Kaiia’s always-on content engine, with a focus across TikTok, YouTube Shorts and Snapchat. This is a highly hands-on, fast-paced role responsible for shooting, editing and publishing content daily, while also supporting campaigns, events and social shoots. You will play a key role in building a social-first brand presence, ensuring Kaiia remains culturally relevant, trend-led and performance-driven.
Key Responsibilities
- Content Creation & Execution
- Shoot and create daily, high-volume content using iPhone, maintaining a consistent always-on pipeline
- Produce TikTok videos, YouTube Shorts and Snapchat content, optimised for each platform
- Edit short-form video and static content aligned to platform best practice and brand tone
- Capture content across HQ, campaigns, events and social shoots
- Platform Ownership & Growth
- Support the management of TikTok, YouTube Shorts and Snapchat channels
- Plan, post and optimise content in line with the campaign and trading calendar
- Repurpose content across platforms to maximise reach, engagement and efficiency
- Support TikTok Live through organic amplification and content planning
- Creative & Trend Leadership
- Stay ahead of trends, sounds, cultural moments and platform updates
- Translate trends into on-brand, scalable content formats
- Develop repeatable content series that drive consistency and recognition
- Bring fresh, innovative and out-of-the-box ideas to content and campaigns
- Community & Brand Building
- Support community management, ensuring consistent engagement and two-way conversation
- Help build a strong, engaged and loyal community across platforms
- Ensure content reflects Kaiia’s tone: relatable, confident and community-led
- Collaboration & Campaign Delivery
- Work closely with Creative, Influencer and Paid Media teams
- Maximise influencer and creator content across social channels
- Support delivery of campaign moments, brand events and social-first activations
- Ensure all content aligns with campaign storytelling and brand direction
- Performance & Optimisation
- Track and report on weekly and monthly content performance
- Monitor KPIs including views, engagement, growth and content contribution to revenue
- Identify high-performing content to be scaled into paid social
- Continuously optimise content based on data and insights
Skills & Experience
- Strong passion for social media with a deep understanding of TikTok-first content
- Experience creating content for TikTok, YouTube Shorts or similar platforms
- Confident shooting and editing high-quality content independently (iPhone-led)
- Strong instinct for trends, hooks and engaging content formats
- Creative thinker with a social-first mindset
- Organised, proactive and comfortable working in a fast-paced environment
- Understanding of social performance metrics and reporting
Requirements
- Experience in a similar social or content role (preferred but not essential)
- Strong understanding of social platforms, trends and influencer landscape
- Ability to manage multiple content streams and deadlines
- Willingness to travel for campaigns, events and shoots
- Familiarity with social tools and scheduling platforms is beneficial
What Success Looks Like
- Consistent daily content output across TikTok, YouTube Shorts and Snapchat
- Growth in engagement, reach and followers
- High-performing content that feeds into paid and drives revenue
- A strong, visible and community-led social presence
- Development of scalable, repeatable content formats
Social Content Executive in Manchester employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Executive in Manchester
✨Tip Number 1
Get your social media game on point! Make sure you’re up to date with the latest trends on TikTok, YouTube Shorts, and Snapchat. Create some killer content that showcases your skills and personality – this is your chance to shine!
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and engage with brands on social media. Building relationships can open doors for opportunities, so don’t be shy about reaching out!
✨Tip Number 3
Show off your creativity! When you apply, include links to your best work or even create a mini portfolio. This will help us see your unique style and how you can contribute to our vibrant community at Kaiia.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and being part of the Kaiia journey!
We think you need these skills to ace Social Content Executive in Manchester
Some tips for your application 🫡
Show Your Passion for Social Media: Let us see your enthusiasm for social media in your application! Share examples of how you've engaged with platforms like TikTok and YouTube Shorts, and highlight any content you've created that showcases your understanding of trends and audience engagement.
Tailor Your Content Samples: When applying, make sure to include content samples that are relevant to the role. We want to see your best work that aligns with our brand's tone and style. Think about how you can demonstrate your ability to create relatable and community-led content.
Be Creative and Trend-Savvy: We love fresh ideas! In your application, mention any innovative concepts or content series you've developed in the past. Show us how you stay ahead of trends and how you can bring that creativity to Kaiia's social-first approach.
Keep It Organised and Professional: Make sure your application is well-structured and easy to read. Highlight your experience and skills clearly, and don’t forget to proofread! A polished application reflects your organisational skills, which are key in a fast-paced environment like ours.
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your Platforms
Before the interview, dive deep into TikTok, YouTube Shorts, and Snapchat. Familiarise yourself with trending content, popular creators, and what makes a post successful on each platform. This knowledge will show your passion for social media and your understanding of Kaiia's brand.
✨Showcase Your Creativity
Prepare a portfolio or examples of your previous work that highlight your ability to create engaging content. Think about how you can present your ideas in a way that aligns with Kaiia’s tone—relatable, confident, and community-led. Bring fresh ideas to the table!
✨Be Trend-Savvy
Stay ahead of the curve by researching current trends and cultural moments relevant to fashion and lifestyle. Be ready to discuss how you would translate these trends into content for Kaiia. This will demonstrate your proactive approach and creative thinking.
✨Understand Performance Metrics
Brush up on key performance indicators (KPIs) related to social media content. Be prepared to discuss how you would track and report on content performance, and how you can use data to optimise future posts. This shows you’re not just creative but also results-driven.