Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creator and affiliate strategy, focusing on TikTok and social commerce growth.
- Company: Kaiia, a dynamic brand at the forefront of social commerce.
- Benefits: Competitive salary, creative environment, and opportunities for international growth.
- Why this job: Join us to shape the future of creator partnerships and make an impact in social commerce.
- Qualifications: Experience in creator, affiliate, or social commerce roles, especially with TikTok.
- Other info: Be part of a vibrant team driving innovation and community engagement.
The predicted salary is between 50000 - 60000 £ per year.
Location: Manchester
Department: Marketing
Reporting to: CEO and Global Head of Marketing & Brand
Role Overview
We are looking for a Senior Creator & Affiliate Manager to lead Kaiia’s creator and affiliate strategy, with a strong focus on TikTok and social commerce growth. This role will be responsible for driving revenue and brand impact through creator partnerships, affiliate programmes, seeding and TikTok Shop activity. With TikTok at the centre, this role will build and scale a high-performing creator and affiliate ecosystem that delivers both commercial performance and cultural relevance. Working closely with marketing, ecommerce and merchandising, this role will take ownership of creator growth, affiliate performance, agency management and campaign participation across TikTok Shop and wider social platforms. This role will work alongside the TikTok Live Executive, who will continue to manage the day-to-day execution of TikTok Lives. This position will remain focused on creators, affiliates and social commerce growth, rather than live operational management.
Creator & Affiliate Strategy
- Lead Kaiia’s creator and affiliate strategy with a strong focus on TikTok and social commerce
- Build and scale a high-performing creator and affiliate network
- Develop recruitment, activation and retention plans for creators and affiliates
- Identify high-potential creators who can drive both revenue and brand visibility
TikTok Shop & Social Commerce
- Drive TikTok Shop growth through creator-led content and affiliate activity
- Manage participation across TikTok affiliate mechanics including Open, Target and Tap
- Work with internal teams to identify hero products and key conversion drivers
- Track and optimise creator performance based on engagement, conversion and revenue
Outreach, Seeding & Relationships
- Lead large-scale creator outreach and product seeding programmes
- Build strong relationships with creators, agents and affiliate partners
- Ensure creators are aligned to campaigns, launches and key trading moments
- Maximise output of high-performing, product-led content
Agency & Partner Management
- Manage affiliate agencies and external creator partners
- Recruit and activate creators through agency networks
- Identify new partnership opportunities to scale the creator ecosystem
Campaigns & Trading Moments
- Lead creator participation across launches, campaigns and peak trading periods
- Align creator activity with brand strategy and ecommerce priorities
- Support platform-first opportunities and social commerce initiatives
International Growth
- Support creator and affiliate expansion across Ireland, Europe and the US
- Identify creators and communities to support international growth
Community & Brand Advocacy
- Build and nurture a strong creator community around the Kaiia brand
- Support ambassador-style programmes, events and long-term creator relationships
Key Skills & Experience
- Proven experience in creator, affiliate or social commerce roles
- Strong experience with TikTok creators and TikTok Shop
- Deep understanding of affiliate programmes and creator monetisation
- Experience managing outreach, seeding and creator relationships at scale
- Commercial mindset with a focus on revenue and performance
- Highly organised with strong attention to detail
- Strong communication and relationship-building skills
- Data-driven approach with the ability to optimise performance
Success Metrics
- Growth of the creator and affiliate network
- Revenue generated through creator and affiliate activity
- Performance of TikTok Shop and creator-led campaigns
- Creator engagement, retention and output
- Contribution of TikTok Shop to overall business growth
- International creator activation and sales
Senior Creator & Affiliate Manager in Manchester employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creator & Affiliate Manager in Manchester
✨Tip Number 1
Get your networking game on! Connect with creators and affiliates on platforms like LinkedIn and TikTok. Engage with their content, comment, and share your insights to build genuine relationships.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your previous successes in creator and affiliate management. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow industry news and TikTok updates to understand what's hot right now. This knowledge will help you speak confidently during interviews and show that you're passionate about the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight your experience with TikTok and social commerce, and let us know how you can drive growth for Kaiia.
We think you need these skills to ace Senior Creator & Affiliate Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Creator & Affiliate Manager role. Highlight your experience with TikTok and social commerce, as we want to see how you can drive revenue and brand impact through creator partnerships.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in previous roles. We love numbers, so if you’ve driven growth or improved performance, let us know how you did it!
Be Authentic: We’re looking for someone who can build strong relationships with creators and affiliates. Show us your personality in your application! Let us know why you’re passionate about this role and how you can contribute to our community.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process quickly!
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your TikTok Inside Out
Since this role is heavily focused on TikTok, make sure you’re up to speed with the latest trends, features, and successful campaigns. Familiarise yourself with popular creators and how they engage their audiences. This will show your passion for the platform and your ability to drive creator partnerships.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in developing creator and affiliate strategies. Be ready to share specific examples of how you’ve built networks or driven revenue through partnerships. Highlight your commercial mindset and how it aligns with the company’s goals.
✨Demonstrate Relationship-Building Skills
This role requires strong communication and relationship-building skills. Think of examples where you’ve successfully managed partnerships or collaborated with creators. Be prepared to discuss how you would approach building relationships with new creators and agencies.
✨Be Data-Driven
Since the role involves tracking and optimising performance, come prepared with insights on how you’ve used data to inform your decisions in past roles. Discuss metrics you’ve tracked and how they influenced your strategies. This will show that you can contribute to the company’s growth effectively.