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For Companies At a Glance
- Tasks: Drive e-commerce performance, enhance customer experience, and support international growth.
- Company: Kaiia The Label, a fast-growing social-first athleisure brand.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Be at the forefront of shaping Kaiia's digital future and making a real impact.
- Qualifications: Experience in e-commerce management and strong analytical skills.
- Other info: Collaborate with creative teams and senior leadership in a dynamic environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Kaiia
Kaiia is a fast-growing, social-first athleisure brand built on community, confidence and everyday essentials. Born in the UK and powered by our community, we create comfortable, elevated pieces designed for real life, from campus to coffee runs, workouts to weekends. As Kaiia continues to scale across website, app and international markets, we’re investing in a more immersive, intuitive and engaging digital experience.
The Role
The E-commerce Manager owns the day-to-day performance of the website and the Kaiia app, with a focus on driving revenue, improving conversion and delivering a smooth, engaging shopping experience. This role plays a key part in supporting international growth, evolving the website experience, growing the app as a core commerce channel, and working closely with CRM to increase retention and lifetime value. Working cross-functionally with Marketing, Brand, Creative, Merchandising, Tech and Performance teams, you will help bring Kaiia’s digital vision to life in a way that feels intuitive, social-first and customer-led.
Key Responsibilities
- E-commerce Performance & Insight
- Own daily and weekly trading performance across website and app
- Monitor traffic behaviour, conversion drivers, AOV, repeat rate and retention
- Use analytics and insight to inform trading decisions and priorities
- Provide clear, data-led recommendations in trade meetings
- International Growth
- Support the launch and optimisation of international markets (Ireland, EU and future markets)
- Ensure localised site and app experiences, including pricing, content, reviews and UX
- Optimise international customer journeys to improve trust, conversion and repeat purchase
- Website Experience (Website of the Future)
- Own the end-to-end onsite customer journey from homepage through to checkout
- Evolve the website into a social-first, video-led experience, including shoppable content, UGC and creator-led storytelling
- Improve navigation, PLPs, PDPs and checkout to reduce friction and increase conversion
- Continuously optimise the website in line with Kaiia’s long-term digital vision
- App Growth
- Support the growth and performance of the Kaiia app as a key commerce channel
- Drive app adoption, engagement and repeat purchasing
- Deliver app-exclusive moments such as early access drops, bundles and loyalty features
- Partner with CRM and Performance teams on push notifications and in-app journeys
- CRM, Loyalty & LTV
- Work closely with CRM to improve customer lifetime value, retention and purchase frequency
- Support segmentation, lifecycle journeys and loyalty initiatives
- Use customer insight to shape personalised experiences across site, app and CRM
- Track and optimise repeat rate and LTV as core success metrics
- Merchandising, Content & Brand Alignment
- Partner with Merchandising and Marketing to align product launches, pricing and promotions
- Ensure all ecommerce content is on-brand, market-appropriate and delivered on time
- Oversee product launches and ensure stock, imagery and product information are accurate
- CRO, Optimisation & Testing
- Lead CRO testing and experimentation across site and app
- Analyse heatmaps, session recordings and customer behaviour
- Test, learn and iterate to drive continuous improvement
- Vision, Innovation & Competitive Edge
- Help bring Kaiia’s Website of the Future and App Growth vision to life
- Stay close to platform trends, customer behaviour and competitor activity
- Regularly review competitor experiences across website, app, TikTok Shop and emerging commerce platforms
- Translate insight into clear recommendations that keep Kaiia ahead of the market
- Cross-Functional Collaboration
- Work closely with Performance teams on landing pages and conversion journeys
- Partner with Brand and Creative on onsite storytelling and visual standards
- Collaborate with Operations and Tech on stock visibility, sizing, alerts and pre-orders
What “Great” Looks Like
- Commercial and data-led, with strong customer intuition
- Confident owning performance and making recommendations
- Understands the balance between conversion, brand and retention
- Comfortable working at pace in a growing, ambitious business
Salary & Package
Salary: Competitive and dependent on experience, plus benefits. We are open to the right level of candidate and will structure the package accordingly.
Why Join Kaiia?
- A true ownership role at the centre of growth
- Direct impact on revenue, retention and customer experience
- Close collaboration with senior leadership
- Opportunity to shape Kaiia’s digital future
Ecommerce Manager in Manchester employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager in Manchester
✨Tip Number 1
Get to know Kaiia inside out! Familiarise yourself with our brand values, products, and community. This will help you connect with the team and show that you're genuinely interested in what we do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, join relevant groups, and engage in conversations about e-commerce trends. This can give you insider info and make your application stand out.
✨Tip Number 3
Prepare for the interview by thinking about how you can drive performance and improve customer experiences at Kaiia. Bring data-driven examples from your past roles to showcase your skills and insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Kaiia family and contributing to our growth.
We think you need these skills to ace Ecommerce Manager in Manchester
Some tips for your application 🫡
Show Your Passion for E-commerce: When you're writing your application, let your enthusiasm for e-commerce shine through! We want to see how you connect with our brand and the community we serve. Share any relevant experiences that highlight your love for creating engaging online shopping experiences.
Be Data-Driven: Since this role is all about performance, make sure to include any data-driven achievements in your application. We’re looking for someone who can analyse traffic behaviour and conversion rates, so don’t shy away from showcasing your analytical skills and how they’ve led to successful outcomes.
Tailor Your Application: Take the time to customise your application for Kaiia. Mention specific aspects of our brand and how your skills align with our goals. This shows us that you’ve done your homework and are genuinely interested in being part of our journey.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Kaiia!
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your Numbers
As an E-commerce Manager, you'll need to be data-driven. Brush up on key metrics like conversion rates, average order value, and customer retention rates. Be ready to discuss how you've used analytics in past roles to drive performance and make informed decisions.
✨Showcase Your Creativity
Kaiia is all about a social-first, engaging experience. Prepare examples of how you've enhanced user journeys or created innovative marketing strategies. Think about how you can bring a fresh perspective to their website and app, and be ready to share your ideas!
✨Understand the Brand
Familiarise yourself with Kaiia's ethos and product offerings. Understand their target audience and what makes them unique in the athleisure market. This will help you align your answers with their brand values and demonstrate your genuine interest in the role.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated with marketing, tech, or creative teams. Highlight your communication skills and how you can bridge gaps between departments to achieve common goals.
