Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and manage engaging social content for TikTok, YouTube Shorts, and Snapchat.
- Company: Kaiia, a trendy fashion brand born on TikTok, focused on community and culture.
- Benefits: Join a fast-paced team with opportunities for creativity and growth.
- Other info: Dynamic role with a focus on community engagement and brand building.
- Why this job: Be at the forefront of social media trends and make an impact in fashion.
- Qualifications: Passion for social media and experience creating content for TikTok or similar platforms.
The predicted salary is between 30000 - 40000 £ per year.
Location: Manchester
Department: Marketing & Brand
Reporting to: Global Head of Marketing & Brand
About Kaiia
Kaiia is a UK-based fashion and lifestyle brand built on the belief that everyday essentials should feel elevated, effortless and built on community. Founded in Manchester and born on TikTok, Kaiia has grown into a social-first brand, turning viral moments into a global fashion movement. We are currently the #1 fashion brand on TikTok Shop, with the platform acting as a core driver of both brand heat and revenue. With a rapidly growing audience and strong momentum across social and ecommerce, we are building a brand that sits at the intersection of content, culture and commerce.
The Role
We are looking for a Social Content Executive to sit at the heart of Kaiia’s always-on content engine, with a focus across TikTok, YouTube Shorts and Snapchat. This is a highly hands-on, fast-paced role responsible for shooting, editing and publishing content daily, while also supporting campaigns, events and social shoots. You will play a key role in building a social-first brand presence, ensuring Kaiia remains culturally relevant, trend-led and performance-driven.
Key Responsibilities
- Content Creation & Execution
- Shoot and create daily, high-volume content using iPhone, maintaining a consistent always-on pipeline
- Produce TikTok videos, YouTube Shorts and Snapchat content, optimised for each platform
- Edit short-form video and static content aligned to platform best practice and brand tone
- Capture content across HQ, campaigns, events and social shoots
- Platform Ownership & Growth
- Support the management of TikTok, YouTube Shorts and Snapchat channels
- Plan, post and optimise content in line with the campaign and trading calendar
- Repurpose content across platforms to maximise reach, engagement and efficiency
- Support TikTok Live through organic amplification and content planning
- Creative & Trend Leadership
- Stay ahead of trends, sounds, cultural moments and platform updates
- Translate trends into on-brand, scalable content formats
- Develop repeatable content series that drive consistency and recognition
- Bring fresh, innovative and out-of-the-box ideas to content and campaigns
- Community & Brand Building
- Support community management, ensuring consistent engagement and two-way conversation
- Help build a strong, engaged and loyal community across platforms
- Ensure content reflects Kaiia’s tone: relatable, confident and community-led
- Collaboration & Campaign Delivery
- Work closely with Creative, Influencer and Paid Media teams
- Maximise influencer and creator content across social channels
- Support delivery of campaign moments, brand events and social-first activations
- Ensure all content aligns with campaign storytelling and brand direction
- Performance & Optimisation
- Track and report on weekly and monthly content performance
- Monitor KPIs including views, engagement, growth and content contribution to revenue
- Identify high-performing content to be scaled into paid social
- Continuously optimise content based on data and insights
Skills & Experience
- Strong passion for social media with a deep understanding of TikTok-first content
- Experience creating content for TikTok, YouTube Shorts or similar platforms
- Confident shooting and editing high-quality content independently (iPhone-led)
- Strong instinct for trends, hooks and engaging content formats
- Creative thinker with a social-first mindset
- Organised, proactive and comfortable working in a fast-paced environment
- Understanding of social performance metrics and reporting
Requirements
- Experience in a similar social or content role (preferred but not essential)
- Strong understanding of social platforms, trends and influencer landscape
- Ability to manage multiple content streams and deadlines
- Willingness to travel for campaigns, events and shoots
- Familiarity with social tools and scheduling platforms is beneficial
What Success Looks Like
- Consistent daily content output across TikTok, YouTube Shorts and Snapchat
- Growth in engagement, reach and followers
- High-performing content that feeds into paid and drives revenue
- A strong, visible and community-led social presence
- Development of scalable, repeatable content formats
Content Coordinator - Marketing in Manchester employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Coordinator - Marketing in Manchester
✨Tip Number 1
Get your social media game on point! Dive into TikTok, YouTube Shorts, and Snapchat to showcase your creativity. Create a portfolio of content that highlights your skills in shooting and editing, and make sure it aligns with the latest trends.
✨Tip Number 2
Networking is key! Connect with other content creators and industry professionals on social platforms. Engage with their content, share insights, and don’t be shy to slide into DMs for potential collaborations or advice.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging trends and viral moments. Use these insights to create timely and relevant content that resonates with audiences, showing that you’re not just following trends but setting them.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to reflect your understanding of Kaiia’s brand and community-led approach, and let us know how you can contribute to our social-first strategy.
We think you need these skills to ace Content Coordinator - Marketing in Manchester
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged with platforms like TikTok and YouTube Shorts, and why you think they’re the future of content creation.
Be Creative and Trend-Savvy: We want to see your creative side! Mention any trends you've spotted recently and how you would use them to create engaging content for Kaiia. Show us that you can think outside the box and bring fresh ideas to the table.
Tailor Your Content Examples: Make sure to include specific examples of content you've created in the past. Whether it's a TikTok video or a Snapchat story, highlight what made it successful and how it aligns with our brand's tone and community-led approach.
Keep It Relatable and Confident: Your application should reflect the relatable and confident tone we embody at Kaiia. Write in a way that feels authentic to you, while also showcasing your understanding of our brand values and how you can contribute to building our community.
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your Platforms
Before the interview, dive deep into TikTok, YouTube Shorts, and Snapchat. Familiarise yourself with the latest trends, popular content formats, and what makes a post go viral. This will show your passion for social media and your understanding of the platforms Kaiia uses.
✨Showcase Your Creativity
Prepare a portfolio or examples of your previous work that highlight your shooting and editing skills. Bring along content that reflects your ability to create engaging, trend-led videos. Don’t just tell them you’re creative; show them!
✨Be Ready to Discuss Trends
Stay updated on current trends and cultural moments relevant to fashion and lifestyle. Be prepared to discuss how you would translate these trends into content for Kaiia. This demonstrates your proactive approach and understanding of the brand's community-led ethos.
✨Engagement is Key
Think about how you would build and engage a community around Kaiia’s brand. Prepare ideas on how to foster two-way conversations on social media and keep the audience engaged. This shows you’re not just about content creation but also about building relationships.