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- Tasks: Drive e-commerce performance and enhance the online shopping experience for our community.
- Company: Join Kaiia, a fast-growing, social-first athleisure brand based in Manchester.
- Benefits: Competitive salary, flexible working, and a chance to shape our digital future.
- Why this job: Make a real impact on revenue and customer experience while collaborating with senior leadership.
- Qualifications: Experience in e-commerce management and a passion for data-driven decision making.
- Other info: Be part of a dynamic team focused on innovation and international growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Kaiia is a fast-growing, social-first athleisure brand built on community, confidence and everyday essentials. Born in the UK and powered by our community, we create comfortable, elevated pieces designed for real life, from campus to coffee runs, workouts to weekends.
As Kaiia continues to scale across website, app and international markets, we’re investing in a more immersive, intuitive and engaging digital experience. We’re now looking for an E-commerce Manager to play a pivotal role in shaping how our community discovers, shops and connects with Kaiia online, driving performance today while building long-term customer value for the future.
The Role
The E-commerce Manager owns the day-to-day performance of the website and the Kaiia app, with a focus on driving revenue, improving conversion and delivering a smooth, engaging shopping experience. This role plays a key part in supporting international growth, evolving the website experience, growing the app as a core commerce channel, and working closely with CRM to increase retention and lifetime value. Working cross-functionally with Marketing, Brand, Creative, Merchandising, Tech and Performance teams, you will help bring Kaiia’s digital vision to life in a way that feels intuitive, social-first and customer-led.
Key Responsibilities
- E-commerce Performance & Insight
- Own daily and weekly trading performance across website and app
- Monitor traffic behaviour, conversion drivers, AOV, repeat rate and retention
- Use analytics and insight to inform trading decisions and priorities
- Provide clear, data-led recommendations in trade meetings
- International Growth
- Support the launch and optimisation of international markets (Ireland, EU and future markets)
- Ensure localised site and app experiences, including pricing, content, reviews and UX
- Optimise international customer journeys to improve trust, conversion and repeat purchase
- Website Experience (Website of the Future)
- Own the end-to-end onsite customer journey from homepage through to checkout
- Evolve the website into a social-first, video-led experience, including shoppable content, UGC and creator-led storytelling
- Improve navigation, PLPs, PDPs and checkout to reduce friction and increase conversion
- Continuously optimise the website in line with Kaiia’s long-term digital vision
- App Growth
- Support the growth and performance of the Kaiia app as a key commerce channel
- Drive app adoption, engagement and repeat purchasing
- Deliver app-exclusive moments such as early access drops, bundles and loyalty features
- Partner with CRM and Performance teams on push notifications and in-app journeys
- CRM, Loyalty & LTV
- Work closely with CRM to improve customer lifetime value, retention and purchase frequency
- Support segmentation, lifecycle journeys and loyalty initiatives
- Use customer insight to shape personalised experiences across site, app and CRM
- Track and optimise repeat rate and LTV as core success metrics
- Merchandising, Content & Brand Alignment
- Partner with Merchandising and Marketing to align product launches, pricing and promotions
- Ensure all ecommerce content is on-brand, market-appropriate and delivered on time
- Oversee product launches and ensure stock, imagery and product information are accurate
- CRO, Optimisation & Testing
- Lead CRO testing and experimentation across site and app
- Analyse heatmaps, session recordings and customer behaviour
- Test, learn and iterate to drive continuous improvement
- Vision, Innovation & Competitive Edge
- Help bring Kaiia’s Website of the Future and App Growth vision to life
- Stay close to platform trends, customer behaviour and competitor activity
- Regularly review competitor experiences across website, app, TikTok Shop and emerging commerce platforms
- Translate insight into clear recommendations that keep Kaiia ahead of the market
- Cross-Functional Collaboration
- Work closely with Performance teams on landing pages and conversion journeys
- Partner with Brand and Creative on onsite storytelling and visual standards
- Collaborate with Operations and Tech on stock visibility, sizing, alerts and pre-orders
What “Great” Looks Like
- Commercial and data-led, with strong customer intuition
- Confident owning performance and making recommendations
- Understands the balance between conversion, brand and retention
- Comfortable working at pace in a growing, ambitious business
Salary & Package
Salary: Competitive and dependent on experience, plus benefits. We are open to the right level of candidate and will structure the package accordingly.
Why Join Kaiia?
A true ownership role at the centre of growth. Direct impact on revenue, retention and customer experience. Close collaboration with senior leadership. Opportunity to shape Kaiia’s digital future.
Ecommerce Manager employer: KAIIA THE LABEL
Contact Detail:
KAIIA THE LABEL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those connected to Kaiia. Attend industry events or join online forums where you can chat with potential colleagues and learn more about the company culture.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past e-commerce successes. Use data and analytics to demonstrate how you've driven revenue or improved customer experiences in previous roles.
✨Tip Number 3
Prepare for the interview by understanding Kaiia’s brand and values. Think about how you can contribute to their mission of creating a social-first, engaging digital experience. Be ready to share ideas on how to enhance their website and app!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Kaiia community.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how your experience aligns with our mission at Kaiia and how you can contribute to our community-driven approach.
Be Data-Driven: Since this role is all about performance, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions in previous roles. We love a good story backed by numbers!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to Kaiia’s values and the specifics of the E-commerce Manager role. Show us that you understand what makes our brand unique!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on being part of our digital journey!
How to prepare for a job interview at KAIIA THE LABEL
✨Know Your Numbers
As an E-commerce Manager, you'll need to be data-driven. Brush up on key metrics like conversion rates, average order value, and customer retention rates. Be ready to discuss how you've used analytics in past roles to drive performance and make informed decisions.
✨Showcase Your Creativity
Kaiia is all about a social-first, engaging experience. Prepare examples of how you've enhanced user journeys or created innovative marketing strategies. Think about how you can bring fresh ideas to the table that align with their vision of a 'Website of the Future'.
✨Understand the Brand
Dive deep into Kaiia's ethos and product offerings. Familiarise yourself with their community-driven approach and athleisure style. During the interview, demonstrate your understanding of their target audience and how you can enhance their online shopping experience.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Be ready to discuss your experience collaborating with marketing, tech, and merchandising teams. Highlight specific projects where teamwork led to successful outcomes, showcasing your ability to communicate and align goals across departments.
