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- Tasks: Lead exciting marketing campaigns across email, social media, and more.
- Company: Join the UK's top over-50s jobs board, promoting inclusivity in the workplace.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a team driving impactful marketing strategies and measurable results.
- Qualifications: Ideal candidates have B2B experience and a degree in marketing or business.
- Other info: This role offers a chance to work with creative teams and drive innovation.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
The role is a senior position within the central marketing team, working across multiple brands and channels, with a focus on email marketing and direct mail. The Marketing Campaign Manager will develop and manage campaign strategies and be motivated to continue the extraordinary ongoing growth by hitting ambitious targets.
You will be responsible for creating and delivering measurable campaigns in collaboration with the Brand Marketing Managers, by developing campaign briefs, managing execution, tracking effectiveness and adhering to budgets.
Ensuring timely campaign delivery and execution, the Marketing Campaign Manager will drive continued improvement by evaluating successes and identifying improvement opportunities to deliver outstanding ROI to each of our brands.
The role:
- Managing multiple channels and experience of working with internal teams (Copywriters / Graphic Designers) and external agencies
- Develop and execute B2B marketing strategies to support the company\’s overall business objectives, including lead generation, customer acquisition, and brand positioning.
- Plan and execute engaging marketing campaigns across various channels, including email marketing, direct mail, social media and content marketing.
- Experience of utilising email marketing platforms and the ability to understand \’big data\’ in order to develop a close working relationship with the Data Team to drive lead nurturing and customer segmentation.
- A passion for technology and the ability to implement and drive marketing automation across the marketing department.
- Monitor and analyse campaign performance metrics, track ROI, and provide regular reports to senior management.
- Work closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth.
The successful candidate will:
- Have proven experience in a B2B environment, ideally in the professional services industry.
- Have experience in a senior role or can demonstrate they are ready and motivated to take the next step in their career by taking on greater responsibility.
- Have a technical understanding of domain and server reputation management, as well as inbox placement techniques
- Be an autonomous, driven individual who can connect the dots and see the bigger picture.
- Be able to work with stakeholders at all levels.
- Have a bachelor\’s degree in marketing, business administration, or a related field.
- Possess strong analytical and problem-solving abilities with a data-driven approach.
- Can work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
- Be self-motivated, proactive, and detail-oriented, with a passion for driving results and achieving targets.
- Be proficient in Microsoft Office products, particularly Excel. Experience of using Adobe products and Monday.com would be an advantage.
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Marketing Campaign Manager employer: K3 Capital Group
Contact Detail:
K3 Capital Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and direct mail. Understanding what works in these channels will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in the professional services industry. This can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've tracked campaign performance metrics in previous roles. Being able to discuss specific results and improvements will set you apart.
✨Tip Number 4
Demonstrate your understanding of marketing automation tools and big data. Be ready to discuss how you've used these in past campaigns to drive lead nurturing and customer segmentation.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in email marketing and direct mail. Use specific examples of campaigns you've managed and the results achieved to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and marketing automation. Explain how your skills align with the job requirements and how you can contribute to the company's growth and success.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've monitored and analysed campaign performance metrics in previous roles. Highlight any tools or platforms you've used to track ROI.
Highlight Collaboration Experience: Mention your experience working with internal teams and external agencies. Provide examples of successful collaborations that led to effective campaign execution, showcasing your ability to manage multiple stakeholders.
How to prepare for a job interview at K3 Capital Group
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the measurable outcomes to demonstrate your ability to drive results.
✨Understand the Company’s Brands
Research the brands that the company manages and understand their target audiences. Be ready to discuss how you would tailor marketing strategies for each brand based on their unique positioning and goals.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you use data to inform your marketing strategies. Share examples of how you've tracked campaign performance metrics and adjusted your approach based on insights gained from data analysis.
✨Highlight Collaboration Skills
Since the role involves working with various teams, emphasise your experience collaborating with copywriters, graphic designers, and external agencies. Discuss how you ensure effective communication and alignment across different stakeholders.
