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- Tasks: Lead exciting marketing campaigns across email, social media, and direct mail.
- Company: Join a dynamic team focused on innovative marketing strategies for multiple brands.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by driving brand success and achieving ambitious targets.
- Qualifications: Bachelor's degree in marketing or related field; B2B experience preferred.
- Other info: Ideal for self-motivated individuals ready to take their career to the next level.
The predicted salary is between 43200 - 72000 £ per year.
The role is a senior position within the central marketing team, working across multiple brands and channels, with a focus on email marketing and direct mail. The Marketing Campaign Manager will develop and manage campaign strategies and be motivated to continue the extraordinary ongoing growth by hitting ambitious targets. You will be responsible for creating and delivering measurable campaigns in collaboration with the Brand Marketing Managers, by developing campaign briefs, managing execution, tracking effectiveness and adhering to budgets. Ensuring timely campaign delivery and execution, the Marketing Campaign Manager will drive continued improvement by evaluating successes and identifying improvement opportunities to deliver outstanding ROI to each of our brands.
The role includes:
- Managing multiple channels and experience of working with internal teams (Copywriters / Graphic Designers) and external agencies.
- Developing and executing B2B marketing strategies to support the company's overall business objectives, including lead generation, customer acquisition, and brand positioning.
- Planning and executing engaging marketing campaigns across various channels, including email marketing, direct mail, social media and content marketing.
- Experience of utilising email marketing platforms and the ability to understand ‘big data’ in order to develop a close working relationship with the Data Team to drive lead nurturing and customer segmentation.
- A passion for technology and the ability to implement and drive marketing automation across the marketing department.
- Monitoring and analysing campaign performance metrics, tracking ROI, and providing regular reports to senior management.
- Working closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth.
The successful candidate will:
- Have proven experience in a B2B environment, ideally in the professional services industry.
- Have experience in a senior role or can demonstrate they are ready and motivated to take the next step in their career by taking on greater responsibility.
- Have a technical understanding of domain and server reputation management, as well as inbox placement techniques.
- Be an autonomous, driven individual who can connect the dots and see the bigger picture.
- Be able to work with stakeholders at all levels.
- Have a bachelor's degree in marketing, business administration, or a related field.
- Possess strong analytical and problem-solving abilities with a data-driven approach.
- Can work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
- Be self-motivated, proactive, and detail-oriented, with a passion for driving results and achieving targets.
- Be proficient in Microsoft Office products, particularly Excel.
- Experience of using Adobe products and Monday.com would be an advantage.
Marketing Campaign Manager employer: K3 Capital Group Plc
Contact Detail:
K3 Capital Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and direct mail. Understanding what works in these channels will help you stand out during discussions with us about campaign strategies.
✨Tip Number 2
Showcase your experience with B2B marketing by preparing examples of successful campaigns you've managed. Be ready to discuss how you achieved measurable results and improved ROI in previous roles.
✨Tip Number 3
Demonstrate your analytical skills by being prepared to talk about how you've used data to drive marketing decisions. Highlight any tools or platforms you've used to track campaign performance and ROI.
✨Tip Number 4
Network with professionals in the marketing field, especially those with experience in the professional services industry. Building connections can provide insights and potentially lead to referrals for our open positions.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in email marketing and campaign management. Use specific examples that demonstrate your ability to meet ambitious targets and manage multiple projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and marketing automation. Explain how your skills align with the responsibilities of the Marketing Campaign Manager role and how you can contribute to the company's growth.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've monitored and analysed campaign performance metrics in previous roles. Highlight any experience with data-driven decision-making.
Highlight Collaboration Experience: Discuss your experience working with internal teams and external agencies. Provide examples of successful collaborations that led to effective campaign execution and improved ROI, showcasing your ability to work with stakeholders at all levels.
How to prepare for a job interview at K3 Capital Group Plc
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight measurable outcomes, such as ROI and lead generation, to demonstrate your ability to deliver results.
✨Understand the Company’s Brands
Research the brands that the company manages. Be ready to discuss how you can tailor your marketing strategies to fit their unique identities and target audiences.
✨Demonstrate Data Savviness
Since the role involves working closely with data, be prepared to talk about your experience with analytics tools and how you've used data to inform campaign decisions and improve performance.
✨Emphasise Collaboration Skills
The position requires working with various teams, so share examples of how you've successfully collaborated with copywriters, designers, and external agencies to execute campaigns effectively.
