At a Glance
- Tasks: Lead and execute impactful B2B marketing strategies to drive brand awareness and revenue growth.
- Company: Dynamic tech solutions provider with a collaborative and entrepreneurial culture.
- Benefits: Competitive salary, hybrid working, and career progression opportunities.
- Other info: Join a growing team and work closely with leading technology vendors.
- Why this job: Shape marketing strategy in a fast-paced tech environment and make a real impact.
- Qualifications: 5+ years in B2B marketing, strong analytical skills, and experience with CRM platforms.
The predicted salary is between 65000 - 65000 £ per year.
About the Business
We are a growing business technology solutions provider and Sage strategic partner, helping SMEs across the UK improve operational performance through cloud software, ERP, finance systems, managed IT services, and digital transformation solutions. Working with leading technology vendors including Sage and other complementary business software providers, we deliver consultancy-led solutions that help organisations streamline processes, improve reporting, and scale effectively.
As part of our continued growth strategy, we are seeking an experienced and commercially focused Marketing Manager to lead and execute integrated B2B marketing activity that drives brand awareness, lead generation, and revenue growth. This is an exciting opportunity for a hands-on marketer who enjoys working in a fast-paced technology environment, managing a small team and can combine strategic thinking with practical delivery.
Role Overview
We are seeking an experienced B2B Marketing Manager to develop and deliver a high-impact marketing strategy across our portfolio of Sage and wider business technology solutions. The successful candidate will take ownership of the full marketing mix, creating and executing integrated campaigns across digital and offline channels to generate qualified leads and support pipeline growth working with the wider central Marketing team. You will work closely with sales, vendor partners, and senior leadership to align marketing activity with commercial objectives and customer acquisition goals. The role requires a proactive and data-driven marketer with strong experience in technology, SaaS, ERP, IT services, or professional services marketing. Experience using CRM and marketing automation platforms – ideally Salesforce, HubSpot, or similar enterprise systems – is desirable.
Key Responsibilities
- Develop and execute the company’s B2B marketing strategy aligned to business growth objectives
- Plan and deliver integrated marketing campaigns across email, digital advertising, social media, webinars, events, PR, and thought leadership
- Drive inbound lead generation and nurture campaigns to support sales pipeline growth and customer acquisition
- Work closely with sales and business development teams to align marketing activity with revenue targets and conversion objectives
- Manage and optimise CRM-driven marketing campaigns and customer journeys using data-led insights
- Monitor campaign performance, analyse KPIs and ROI, and provide regular reporting to senior leadership
- Collaborate with Sage and other strategic technology vendors on joint marketing initiatives and partner campaigns
- Support website development, SEO, paid search activity, and digital performance optimisation working with the wider Central Marketing Team
- Develop customer case studies, technical content, sales collateral, and thought leadership materials
- Stay informed on market trends, competitor activity, and developments within the business technology and digital transformation sector
Skills & Experience
Essential
- Minimum 5 years’ experience in a B2B marketing management role
- Proven success delivering measurable lead generation campaigns within technology, SaaS, ERP, IT services, or professional services sectors
- Appreciation of digital marketing expertise across email, social media, SEO, PPC, content marketing, and marketing automation (this is managed by Central Marketing)
- Experience using CRM and campaign management platforms such as Salesforce, HubSpot, or similar
- Excellent communication and stakeholder management skills, including engagement with senior leadership teams
- Strong analytical mindset with the ability to interpret campaign data and optimise performance
- Highly organised, proactive, and capable of managing multiple projects in a fast-paced environment
- Commercially aware with a strong understanding of sales and marketing alignment
Desirable
- Experience working with Sage products or within a Sage reseller/channel partner environment
- Understanding of vendor-led and channel marketing programmes
- Experience marketing ERP, finance systems, cloud software, managed IT, or digital transformation solutions
- Experience managing webinars, customer events, and partner-led campaigns
What We Offer
- Competitive salary of up to £65,000
- Hybrid and flexible working environment
- Opportunity to shape and lead marketing strategy within a growing technology business
- Career progression opportunities as the company expands
- Collaborative and entrepreneurial culture
Please note this is a hybrid role and can be based from our Manchester, Bolton or London office.
Marketing Manager in Manchester employer: K3 Advisory Group
K3 Law is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture in the heart of Manchester. With a focus on work-life balance, competitive salaries, and opportunities to engage in exciting corporate transactions, employees are empowered to thrive in their careers while contributing to impactful mid-market deals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for K3 Advisory Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like K3 Advisory Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with K3 Advisory Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at K3 Advisory Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit K3 Advisory Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of K3 Advisory Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about K3 Advisory Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at K3 Advisory Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at K3 Advisory Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At K3 Advisory Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
