At a Glance
- Tasks: Lead AI-driven marketing operations and enhance customer engagement through innovative strategies.
- Company: Join K3 Advisory Group, a forward-thinking company at the forefront of AI marketing.
- Benefits: Enjoy competitive salary, performance bonuses, hybrid work, and professional development opportunities.
- Other info: Fast-paced environment with excellent career progression and exposure to diverse industries.
- Why this job: Make a real impact in AI marketing while driving operational efficiency and revenue growth.
- Qualifications: Experience in AI marketing, data analysis, and team leadership is essential.
The predicted salary is between 60000 - 80000 £ per year.
ROLE OVERVIEW
We are looking for a forward-thinking and technically capable AI Marketing Operations Manager to build and support K3's AI-powered marketing operations capability within the Marketing Operations function at K3 Advisory Group.
You will help drive the AI and automation strategy across the marketing department - spanning prompt engineering, AI tooling governance, automation workflows, and scaled content and data operations.
Working closely with the Head of Marketing Operations and wider growth leadership, you will drive operational efficiency, accelerate delivery speed, and identify high-impact AI use cases that create measurable commercial advantage across K3's portfolio.
- COMMERCIAL OBJECTIVES
- Profile-driven, AI-powered revenue orchestration (at scale)
- Addressable market coverage, brand awareness & brand engagement
- Multi-channel personalised engagement (brand + CEOs)
- Qualified lead volumes, opportunity CVR, revenue acceleration (at scale) - creating customer intelligence & decisioning
KEY RESPONSIBILITIES
- Leadership & Management
- Intelligence layer: customer profile schema, ICP models, lead scoring models & intent models
- Automation - journey framework, trigger architecture, AI workflows & decision trees
- Commercial - pipeline acceleration, lead quality improvements, revenue attribution & personalisation performance
- Functional Responsibilities
- You will own ICP modelling, persona development, behaviour modelling, lead scoring, intent scoring and opportunity scoring - building the intelligence that powers every downstream campaign.
- You will bring AI personalisation to life through dynamic content, dynamic journeys, dynamic sequencing, offer selection, message optimisation and next-best-action modelling.
- You will build and maintain the customer profile schema, working across audience segmentation, data enrichment, intent signals, behaviour signals and revenue signals.
- You will orchestrate journeys across email, SMS, paid media, website personalisation, sales enablement triggers and customer success triggers.
- You will own the AI personalisation programme end-to-end, from development requirements and roadmap through to the personalisation framework, audience intelligence model, revenue orchestration model and agentic workflow design.
- You will build and continuously optimise the customer profile schema, bringing together firmographic, contact, behavioural, financial and commercial data alongside intent signals.
- You will develop ICP models, buying committee models, sector propensity models, lookalike audiences and win propensity models to sharpen targeting across the business.
- You will design AI-driven orchestration systems where journeys never really end - each interaction shaping and improving what comes next through intelligent decision trees.
- You will build the logic behind AI-powered content decisioning, automating how email content, CTAs, offers, send timing and sequencing are selected based on ICP, behaviour, funnel stage, intent and engagement history.
- You will build intelligence models for lead, opportunity, expansion and churn scoring, giving the business a clear, predictive read on revenue.
- You will define the rules that govern the Salesforce Marketing Cloud (SFMC) intelligence layer - audience creation, journey entry/exit, suppression logic, personalisation logic and sales triggers.
- You will build autonomous AI agents and workflows, including content agents, journey agents, ICP agents and sales agents, to scale delivery without scaling headcount.
- You will connect AI activity to commercial outcomes through an attribution and revenue intelligence layer, tracking segment, journey, content and revenue performance.
- You will lead and develop your team, setting clear objectives and driving strong performance.
- You will own governance, compliance and AI quality - building the frameworks for data governance, AI governance, prompt governance, personalisation rules, consent compliance and auditability.
- You will keep your finger on the pulse of the AI landscape, tracking the latest platform trends and advances and using them to continuously improve the sophistication of K3's marketing AI set-up and tooling.
- KEY PERFORMANCE MEASURES
- Coverage - personalisation coverage (reach in the millions), pipeline/revenue targets exceeded
- Quality - ICP profile completeness scores, ICP accuracy, CVR rate by segment, pipeline yield
- Quality - compliance, data quality, model accuracy, brand guardianship
- Pipeline - journey conversion, engagement increases, revenue generated
- Channel engagement - open rate, CTR, CVR rate, opportunity creation
- Revenue Ops - scoring accuracy, opportunity CVR, revenue predictability/influence, attribution accuracy
- Efficiency - productivity gains, manual effort reduction, pipeline contribution
WHAT WE OFFER
- Competitive salary, commensurate with experience and seniority
- Performance-related bonus linked to individual and business outcomes
- Hybrid and flexible working arrangements
- Structured professional development budget and learning opportunities
- Pension and healthcare options
- Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
- A fast-paced, commercially driven environment with real scope for career progression
K3 Advisory Group is an equal opportunities employer.
This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties.
Responsibilities may evolve over time in line with the needs of the business.
AI Marketing Operations Manager in Manchester employer: K3 Advisory Group
K3 Law is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture in the heart of Manchester. With a focus on work-life balance, competitive salaries, and opportunities to engage in exciting corporate transactions, employees are empowered to thrive in their careers while contributing to impactful mid-market deals.
StudySmarter Expert Advice🤫
We think this is how you could land AI Marketing Operations Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for K3 Advisory Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like K3 Advisory Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with K3 Advisory Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at K3 Advisory Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AI Marketing Operations Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit K3 Advisory Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of K3 Advisory Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about K3 Advisory Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at K3 Advisory Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at K3 Advisory Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At K3 Advisory Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
