At a Glance
- Tasks: Manage and optimise email and SMS marketing campaigns using Salesforce Marketing Cloud.
- Company: Join K3 Advisory Group, a dynamic and innovative marketing team.
- Benefits: Enjoy competitive salary, performance bonuses, and flexible working arrangements.
- Other info: Fast-paced environment with excellent career progression opportunities.
- Why this job: Make an impact with cutting-edge marketing strategies and AI-driven personalisation.
- Qualifications: Experience with email/SMS marketing and strong technical skills in SFMC.
The predicted salary is between 40500 - 49500 £ per year.
Email & SMS Specialist
ROLE OVERVIEW
We are looking for a hands‑on Email & SMS Specialist to deliver and optimise email and SMS marketing activity within the Marketing Operations function at K3 Advisory Group.
You will manage the build, deployment, and performance optimisation of email and SMS campaigns within Salesforce Marketing Cloud (SFMC), working closely with the Journey & Lifecycle Senior Manager to execute automated and one‑to‑many communications across K3's audience.
This role requires a strong technical understanding of SFMC, excellent attention to detail, and a data‑driven approach to improving open rates, engagement, and conversion performance.
KEY RESPONSIBILITIES
- Leadership & Management
- Build, deploy, optimise & maintain email/SMS communications from SFMC
- Translating AI-driven segmentation & journey requirements into high-quality, personalised communications
- Functional Responsibilities
- You will own Email Studio, Mobile Studio and Content Builder - the execution layer - building dynamic content, AMPscript, personalisation strings and triggered sends.
- You will build and deploy a full range of emails - nurture, sales enablement, event, cross-sell, partner/referral, trigger and operational - owning everything from build and personalisation through to QA sign-off and deployment.
- You will manage the SMS programme, delivering triggered messages, event reminders, sales follow‑ups, customer updates and appointment reminders, backed by strong templates and governance.
- You will bring AI-driven personalisation to life across email and SMS, working with variables like industry, sector, revenue band, service interest, intent score, persona and opportunity stage.
- You will develop AMPscript and dynamic logic within SFMC, building content blocks, personalisation logic, conditional content and data lookups, and turning them into reusable libraries and templates for the wider team.
- You will build scalable communication frameworks - modular templates, component libraries and reusable content blocks - that make it faster and easier for the team to deploy on‑brand, compliant communications.
- You will support journey execution, configuring journey emails, SMS activities, trigger events, decision splits and dynamic content.
- You will safeguard channel health, monitoring inbox placement, sender reputation, spam complaints, SMS compliance and unsubscribes.
- You will run testing and optimisation programmes with the creative, content and segmentation teams - testing subject lines, CTAs, content and send times for email, and message length, wording, timing and frequency for SMS.
- You will manage data extensions and audience readiness, ensuring every send is built on clean, validated, sendable data.
- You will report on commercial performance weekly and monthly, tracking engagement, lead generation, opportunity creation and revenue contribution.
- KEY PERFORMANCE MEASURES
- Quality - deployment accuracy, build velocity, error rates
- Quality - delivery rates, engagement rates, conversion rates, brand compliance
- Quality - inbox placement, delivery rates, complaint rates
- Coverage - personalisation coverage, CTR, conversion uplift
- Coverage - audience reach (scale + personalisation), audience accuracy, data quality, send success rates
- Efficiency - reusability, build efficiency, error reduction, journey deployment speed & accuracy
- Email channel - open rate, CTR, conversion rate, revenue contribution
- Revenue Ops - revenue influenced, pipeline generated, opportunity creation
WHAT WE OFFER
- Competitive salary, commensurate with experience and seniority
- Performance-related bonus linked to individual and business outcomes
- Hybrid and flexible working arrangements
- Structured professional development budget and learning opportunities
- Pension and healthcare options
- Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
- A fast-paced, commercially driven environment with real scope for career progression
K3 Advisory Group is an equal opportunities employer.
This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties.
Responsibilities may evolve over time in line with the needs of the business.
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Email & SMS Specialist employer: K3 Advisory Group
K3 Law is an exceptional employer for Corporate Associates, offering a dynamic work environment in Manchester that fosters both professional growth and work-life balance. With a focus on mid-market M&A transactions, employees benefit from competitive salaries, market-leading bonuses, and the opportunity to work flexibly, all while being part of a rapidly expanding boutique law firm backed by a leading advisory group. Join a team where your contributions are valued, and career progression is based purely on merit, making it an ideal place for ambitious legal professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Email & SMS Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for K3 Advisory Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like K3 Advisory Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with K3 Advisory Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at K3 Advisory Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email & SMS Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit K3 Advisory Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of K3 Advisory Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about K3 Advisory Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at K3 Advisory Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at K3 Advisory Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At K3 Advisory Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
