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- Tasks: Manage and optimise Facebook and Instagram campaigns for diverse lifestyle brands.
- Company: K2L is a dynamic Digital Performance Marketing Agency based in Salford Quays, Manchester.
- Benefits: Enjoy free parking, onsite gym, hybrid working, team breakfasts, and a training budget.
- Why this job: Join a motivated team, work on exciting campaigns, and make a real impact in digital marketing.
- Qualifications: 2+ years in Paid Social, experience with Meta Business Manager, and strong analytical skills required.
- Other info: Flexible working environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
K2L is a Digital Performance Marketing Agency, located in Salford Quays, Manchester. Due to our continued growth, we are looking for a highly motivated Paid Social Specialist to work with our diverse range of B2C & DTC, Lifestyle Brands.
About You
What we’re looking for
As a Paid Social Specialist, you will be in charge of the creation, management and scaling of Facebook and Instagram campaigns. You will work closely with the Performance Team to ensure that paid social activity and sales goals are aligned, and be confident in reporting results both internally & to clients.
Reporting to our Performance Strategist and working alongside the wider digital marketing team, the successful applicant will be expected to be highly motivated, commercially focused and have experience of building & running Paid Social Campaigns.
Skills/experience
Experience
- 2+ years’ experience in Paid Social
- Management of multiple Paid Social campaigns
- Experience with Meta Business Manager and Business Suite is expected
- Ability to work flexibly, on own initiative and as part of a team
- Experience using Google Analytics for analysing & reporting purposes
Desirable, but not essential
- Experience with other Social Advertising Platforms, ie Linkedin, Twitter, Tiktok
The job
Main responsibilities will include:
- Managing Paid Social Advertising spend, including Facebook & Instagram
- Creating, monitoring & reporting on all Paid Social activity
- Optimising campaigns: bid management, audience targeting, ad copy and landing page experience
- Continuously, testing and improving performance to help scale sales
- Identifying new acquisition channels and testing effectiveness
- Reporting on Sales and Data Insight, involved in digital media planning and budgeting
Company Benefits
Company Benefits
- Free Parking
- Onsite Gym
- Hybrid Working
- Company Pension
- Team Breakfasts every week
- Quarterly Team Outings
- Allocated Training Budget
WANT TO JOIN THE K2L TEAM?
Show us you’re keen by completing the form below.
CV Cover Letter I accept the K2L’s privacy policy & Terms and conditions
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Paid Social Specialist employer: K2L Marketing
Contact Detail:
K2L Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Facebook and Instagram. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in paid social. Attend industry events or join online forums to connect with others and gain valuable insights that could set you apart from other candidates.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you optimised performance and what metrics you used to measure success, as this will demonstrate your hands-on experience.
✨Tip Number 4
Research K2L's current clients and their campaigns. Understanding their brand values and target audiences will allow you to tailor your discussions and show how you can contribute to their specific goals as a Paid Social Specialist.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing Paid Social campaigns, particularly on Facebook and Instagram. Include specific metrics or results from previous campaigns to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your 2+ years of experience in Paid Social and how you can contribute to K2L's goals. Be sure to align your skills with the job description.
Showcase Relevant Skills: Emphasise your familiarity with Meta Business Manager and Google Analytics. If you have experience with other social advertising platforms like LinkedIn or TikTok, mention that too, as it could set you apart from other candidates.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at K2L Marketing
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful Paid Social campaigns you've managed. Highlight the strategies you used, the results achieved, and how you optimised performance to meet sales goals.
✨Familiarise Yourself with Meta Tools
Since experience with Meta Business Manager and Business Suite is expected, make sure you know how to navigate these tools. Be ready to explain how you've used them in past roles to manage and scale campaigns effectively.
✨Demonstrate Analytical Skills
As a Paid Social Specialist, you'll need to analyse data and report on campaign performance. Brush up on your Google Analytics skills and be ready to discuss how you've used data insights to inform your marketing strategies.
✨Emphasise Team Collaboration
This role involves working closely with the Performance Team and other digital marketing professionals. Share examples of how you've successfully collaborated with others to achieve common goals and drive campaign success.
