Content Writer

K2L is a Digital Performance Marketing Agency located in Salford Quays, Manchester. Due to our continued growth, we are looking for a highly motivated Content Writer to work with our diverse range of B2C & DTC, Lifestyle Brands.

As a Content Writer, you will be responsible for the creation & management of all client content. You will work closely with the team to ensure that quality, engaging content is produced, in line with digital objectives & campaign plans.

Working alongside the wider digital marketing team, the successful applicant will be expected to be highly motivated, commercially focused and have experience of writing content for various online & digital channels.

Main responsibilities will include:

• Content creation for all types of digital media, including web, blogs, emailers and social channels
• Establishing & development of a consistent tone of voice for a diverse client portfolio
• Creating optimised, SEO focused copy for Websites, service/ category/ product pages
• Implementation of social content plans in line with overall marketing strategies
• Supporting the Creative & Campaign output with original & engaging content
• Evaluation of content across brands & clients to identify areas of improvement
• Generating content strategies and content plans, as part of the strategic team

Experience

• 2+ years’ experience in content writing or similar role
• Experience of social media platforms, i.e Facebook & Instagram
• Experience working with social media management platforms (i.e Hootsuite, Social Sprout)
• Ability to work flexibly, on own initiative and as part of a team
• Experience using Google Analytics for analysing & reporting purposes

Desirable, but not essential

• Understanding of Search Engine Optimisation (SEO)
• Knowledge of CMS systems, i.e WordPress
• Experience of Google Analytics & Search Console

Company Benefits

• Free Parking
• Onsite Gym
• Hybrid Working
• Company Pension
• Team Breakfasts every week
• Quarterly Team Outings
• Allocated Training Budget

We are looking for a versatile individual with a can-do attitude who has the flair and prowess to want to produce award-winning campaigns across a diverse range of clients.

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