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For Companies At a Glance
- Tasks: Drive sales growth and manage distribution for a premium beverage brand across various channels.
- Company: Join the UK's fastest growing premium beverage brand with a dynamic team.
- Benefits: Competitive salary, performance-based bonuses, and comprehensive benefits package.
- Other info: Hybrid work model with opportunities for career advancement.
- Why this job: Shape channel strategy and make a lasting impact in a high-growth environment.
- Qualifications: Experience in account management and strong relationship-building skills.
The predicted salary is between 55000 - 65000 £ per year.
ABOUT THE OPPORTUNITY
This is a pivotal commercial role within the UK's fastest growing premium beverage brand. We are expanding our presence across a recently widened product portfolio beyond our now well-established Grocery channel. We are seeking experienced National Account Managers to drive distribution and activation across key channels, including:
- Leisure: Cinemas, theme parks, stadiums, entertainment venues
- HORECA: Hotels, restaurants, cafes, catering
- On-Trade: Pubs, bars, nightclubs, licensed venues
- Travel: Airports, train stations, service stations, travel retail
- Operators: Contract caterers (Levy, Aramark, Compass, Sodexo)
This role offers significant autonomy and the opportunity to shape our channel strategy from the ground up in a private equity-backed, high-growth environment. We are building a team of specialist account managers, each focusing on specific channel expertise. You will be joining at a critical growth phase with the ability to make a lasting impact on our market penetration and brand development.
Important Notes: We are hiring multiple National Account Managers to cover the full channel spectrum. Each hire will specialise in one or more specific channels while collaborating as part of a cohesive team. Channel assignments will be discussed during the interview process based on candidate strengths and experience. Given the size of the business and early stage of growth outside of Grocery, your primary immediate focus (and your performance / bonus will be set by your performance) on growing new accounts, rather than maintaining existing accounts.
ROLE OVERVIEW
- Position: National Account Manager
- Industry: Premium Beverages / FMCG
- Location: Hybrid - Commuting distance to London (2 days/week in office)
- Reporting to: Sales Director
- Timing: ASAP, with notice expected
- Team Structure: Part of specialist team covering full channel spectrum
COMPENSATION PACKAGE
- Basic Salary: £55,000 - £65,000 per annum (experience-dependent, inc. car allowance)
- Bonus: Above-average performance-based bonus scheme (20-35% OTE)
- Benefits: Comprehensive benefits package + others to be discussed
ROLE PURPOSE
To drive sales growth through expert management of both distribution (RTM) and channel activation, including channel operators. You will leverage existing distributor relationships to secure new listings while activating demand through targeted operator partnerships, implementing a sophisticated push-pull strategy for sustainable growth.
KEY RESPONSIBILITIES
- Dual-Channel Strategy Execution
- PUSH (Distribution): Secure and maintain listings with key RTM partners (wholesalers, distributors)
- PULL (Activation): Drive demand through operator partnerships and venue-level activations
- Channel Specialisation: Focus on one of: Leisure, HORECA, On-Trade, Travel, or Operators
- Strategic Planning: Develop and execute channel-specific push-pull strategies
- RTM (Route to Market) Management
- Leverage existing + build / maintain new relationships with key distributors
National Account Manager employer: JW Markets
Contact Detail:
JW Markets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that National Account Manager role!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and competitors. This will not only impress your interviewers but also help you tailor your answers to show how you can drive sales growth in their specific channels.
✨Tip Number 3
Showcase your channel expertise! Whether it’s Leisure, HORECA, or On-Trade, make sure to highlight your experience and successes in those areas during interviews. Use specific examples to demonstrate how you can contribute to their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in driving sales growth and managing key accounts, especially in the premium beverage or FMCG sectors. We want to see how your skills align with our channel strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the premium beverage industry and how you can contribute to our growth. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Channel Expertise: Since we're looking for specialists in various channels, make sure to highlight any relevant experience you have in Leisure, HORECA, On-Trade, Travel, or Operators. We want to know how you can leverage your expertise to drive distribution and activation!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at this exciting growth phase!
How to prepare for a job interview at JW Markets
✨Know Your Channels
Make sure you research the specific channels mentioned in the job description, like Leisure and HORECA. Understand their dynamics and how your experience aligns with driving sales growth in these areas.
✨Showcase Your Strategy Skills
Prepare to discuss your approach to developing and executing channel-specific strategies. Think about examples where you've successfully implemented a push-pull strategy or secured new listings with distributors.
✨Highlight Relationship Building
This role emphasises building relationships with key distributors and operators. Be ready to share stories that demonstrate your ability to forge strong partnerships and drive demand through collaboration.
✨Be Ready for Channel Specialisation Discussion
Since you'll be specialising in one or more channels, think about which area excites you the most and why. Prepare to discuss your strengths and how they can contribute to the company's growth in that specific channel.