Executive Assistant to Chief Executive Officer in London

This is a fast-paced startup role with ambitious growth targets and meaningful equity upside, but it demands comfort with ambiguity and rapid change. Not a stable corporate role with established systems and a clear 9-to-5 structure. Supporting a visionary CEO as Kabuni scales from early-stage to significant global presence — the role will evolve as fast as the business does.

Kabuni is an AI sports coaching platform dedicated to unlocking the true potential of every athlete. Starting with cricket, Kabuni gives players instant, personalised coaching using biomechanics, elite data, and multimodal AI — making professional-grade feedback accessible to the 99%, not just academy-trained athletes.

The Executive Assistant to the CEO at Kabuni is a pivotal role providing high-touch, strategic administrative support to the CEO as the business scales from early stage to significant growth. You will be the CEO's right hand — managing a complex diary across multiple time zones, coordinating with investors, partners, and high-profile sports personalities, and ensuring the CEO's time is focused on the highest-impact activities.

As the business grows rapidly, this role will evolve. You’ll be expected to leverage AI-powered tools to drive efficiency, streamline workflows, and automate routine tasks — enabling you to focus on higher-value strategic support rather than just administrative upkeep.

Value Competencies

• Respect First: We treat every player, partner and colleague with respect. No exceptions and no excuses. Behaviour: Interact with high-profile stakeholders (investors, sports personalities, board members) with professionalism and poise, building trust through reliable, discreet support.
• Sweat the Detail: We give extra care to the small things because they are what people remember. We never compromise on the details. Behaviour: Manage complex scheduling, travel arrangements, and correspondence with precision, anticipating needs before they arise.
• Integrity Always: We act with honesty, consistency and accountability. No ego and no hidden agendas. Behaviour: Handle highly sensitive information — from investor relations to strategic discussions — with absolute discretion and confidentiality.
• Community Drives Us: We lift each other, celebrate progress and back the collective spirit that makes us better together. Behaviour: Understand that supporting the CEO effectively enables the entire organisation to move faster and achieve more.
• Health, Family and Happiness: We protect wellbeing. We support family first. We build an environment where people can be healthy and happy while doing great work. Behaviour: Proactively manage the CEO's time to protect wellbeing and maintain balance, even during high-intensity periods.
• Build with Purpose: We are here to create impact, inspire growth and leave a legacy. This is a movement, not a company. Behaviour: Build the administrative and operational foundations that enable the CEO to scale their impact as the company grows.

Functional Competencies

• Executive Diary Management: Expert-level calendar management across multiple time zones (UK, India, US), prioritising competing demands and protecting the CEO's focus time.
• Travel & Logistics Coordination: Complex international travel arrangements including visa coordination, multi-leg itineraries, and accommodation for high-profile engagements.
• Stakeholder Liaison: Professional, polished communication with investors, board members, sports personalities, and partners on behalf of the CEO.
• AI & Tech Savviness: Proactive use of AI-enhanced tools (calendaring, automation, note-taking, workflow tools) to drive efficiency and reduce administrative overhead.
• Meeting Preparation & Follow-Up: Preparing briefing packs, agendas, and materials; taking minutes and tracking action items to completion.
• Confidentiality & Discretion: Handling sensitive strategic, financial, and personnel information with the highest level of trust.
• Event Support: Assisting with coordination of key company events, investor meetings, and high-profile appearances.
• Startup Adaptability: Thrives in fast-paced, ambiguous environments typical of scaling startups — comfortable with the role expanding as the business grows.

Ideal Candidate Profile

Experience Requirements:

• 5+ years as a PA, EA, or similar senior administrative role
• Prior experience supporting C-suite executives (preferably CEO) in high-growth environments
• Board-level EA experience preferred (startup context means less formal board structure, but investor/stakeholder management is critical)
• Demonstrated experience using technology and AI tools to improve administrative efficiency
• Experience managing complex international travel and multi-time-zone diaries
• Experience in or exposure to tech/startup environments is a strong plus

Personal Attributes:

• Proactive and anticipatory — thinks three steps ahead
• Tech-curious and eager to leverage AI tools for efficiency
• Calm under pressure — handles last-minute changes with composure
• High emotional intelligence and strong interpersonal skills
• Absolute discretion and trustworthiness
• Flexible and adaptable to a rapidly scaling business

Location & Availability:

• Must be able to commute to London for meetings at least 2 days/week
• Available to start within one month (longer notice periods considered for exceptional candidates)
• Comfortable with hybrid working model (2-3 days in office when established)

Application Process:

• Applications reviewed on a rolling basis
• Initial screening by JW Markets
• Top candidates presented to CEO for interview
• Possible second interview with COO/GC (Ellaine Gelman)
• Target start date: ASAP or within one month of offer