Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive exciting marketing campaigns and manage brand communications for JW Lees beer.
- Company: Join JW Lees Brewery, a family-owned business with nearly 200 years of tradition.
- Benefits: Enjoy competitive pay, profit share, private medical insurance, and 33 days annual leave.
- Why this job: Be part of a passionate team shaping the future of iconic beer brands.
- Qualifications: Creative thinkers with marketing experience and a love for brand strategy are welcome.
- Other info: Great career growth opportunities and a supportive work environment await you.
The predicted salary is between 28800 - 48000 £ per year.
As Trade Marketing Executive you will shape and drive activation of JW Lees beer brands, managing trade communications, events, POS and content. To do that, you will need to uncover trade and consumer insights and deliver strategic and innovative marketing campaigns. We will turn to you to learn what can attract our customers and prospects and how we can elevate our beer brands. You will be supported with a team of marketing and sales experts.
Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together
Responsibilities
- Be the brand guardian ensuring quality and consistency across all markets
- Drive internal and external communications and passion for our brands
- Analyse brand positioning and consumer insights
- Protect and communicate JW Lees brands vision and mission
- Activate projects, NPD and campaigns across all routes to market
- Lead creative development with external branding agency
- Measure and report performance of all marketing campaigns
- Monitor market trends, research consumer markets and competitors' activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Manage beer brands marketing budgets
Qualifications
- Be creative, possess a strategic mind and have experience in implementing targeted brand campaigns
- Trade and drinks category knowledge to support and drive growth in our Managed, Pub Partner and Wholesale customer base
- Proven ability to develop brand and marketing strategies and communicate recommendations
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or related field
- Full driving licence and access to a vehicle
Benefits
- Competitive pay plus annual profit share bonus, ensuring you share in the success of the company
- Private medical insurance
- Enhanced pension scheme
- 33 days annual leave (inclusive of Bank Holidays)
- 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
- Discounted stays in our hotels and inns
- 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity
- Great opportunities to grow in your role and progress your career with our internal and external development programmes
- Enhanced maternity, paternity and adoption policies
- Access to our onsite pub 'The Cottage', each Friday
- Access to JW BenefitHub, giving you access to a huge range of high street and online discounts
Trade Marketing Executive - JW Lees Brewery employer: JW Lees
Contact Detail:
JW Lees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Executive - JW Lees Brewery
✨Tip Number 1
Get to know JW Lees and their brands inside out! Research their history, values, and current marketing campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking about how you can contribute to their brand vision. Bring ideas to the table that align with their mission and demonstrate your strategic thinking skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the JW Lees family.
We think you need these skills to ace Trade Marketing Executive - JW Lees Brewery
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how passionate you are about trade marketing and the beer industry. Share any relevant experiences that highlight your love for great beer and memorable experiences.
Tailor Your Application: Make sure to customise your application to fit the Trade Marketing Executive role. Highlight your skills in brand strategy and consumer insights, and don’t forget to mention any experience with campaigns or events. We’re looking for someone who can really connect with our values!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about JW Lees and what we stand for!
How to prepare for a job interview at JW Lees
✨Know Your Brands Inside Out
Before the interview, dive deep into JW Lees' beer brands. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to elevating their brand.
✨Showcase Your Creative Side
Prepare examples of innovative marketing campaigns you've worked on in the past. Be ready to discuss how you identified consumer insights and turned them into successful strategies. This will highlight your creativity and strategic thinking, which are key for the Trade Marketing Executive role.
✨Be Ready to Analyse
Brush up on your analytical skills! Be prepared to discuss how you measure the success of marketing campaigns and what metrics you consider important. Showing that you can back up your creative ideas with data will impress the interviewers.
✨Emphasise Teamwork and Communication
Since this role involves working closely with a team of marketing and sales experts, be sure to highlight your communication skills and experiences working collaboratively. Share examples of how you've successfully led projects or campaigns while keeping everyone aligned and motivated.
